Exhibit 99.1
![LOGO](https://capedge.com/proxy/6-K/0001193125-21-153436/g431115g28h85.jpg)
Genius Sports acquires Second Spectrum, the official data tracking and analytics provider of the EPL, NBA, and MLS
Acquisition of industry-leading data tracking and visualization platform to enhance real-time data collection,
analytics and live streaming capabilities
| • | | Adds best-in-class artificial intelligence technology team as well as computer vision and machine learning products allowing Genius Sports to capture richer, faster, and more accurate tracking data |
| • | | World’s most advanced tracking technology to revolutionize the fan experience with augmented video, real-time data insights and predictive analytics across digital streaming platforms |
| • | | Expected to unlock significant future growth potential at Second Spectrum through integration with Genius Sports’ global network of sports, betting and media relationships and expected capabilities |
| • | | Enhances Genius Sports’ existing portfolio with highly complementary blue-chip client base |
| • | | Builds on Genius Sports’ track record of successfully acquiring and scaling innovative companies, including Sportzcast Inc. in December 2020 and FanHub in 2021 |
NEW YORK, NY and LONDON, UK May 6, 2021 Genius Sports Limited (NYSE: GENI) (“Genius Sports” or “the Company”), the official data, technology and commercial partner that powers the ecosystem connecting sports, betting and media, announced today that it has entered into a definitive agreement to acquire Second Spectrum, a leading provider of cutting-edge data tracking and visualization solutions.
This acquisition combines two of the world’s most innovative sports data and technology companies to create a complete end-to-end offering for the sports, betting and media ecosystem.
Second Spectrum was founded in 2013 and has become a world-leading and fully integrated sports AI provider, offering tracking, analytics and data visualization services. Second Spectrum’s innovative technology allows clients to automatically index action on the court, pitch or field within seconds. With the world’s most advanced player tracking technology, teams, leagues, media and data partners are able to gain real-time insights; driving decision making and greater levels of engagement.
The aggregate purchase price for the acquisition is $200 million, subject to customary adjustments. The purchase price will be paid at closing in cash and shares of Genius Sports common stock. Consummation of the transaction is subject to customary closing conditions and expected to take place in the second quarter of 2021. The business is expected to be EBITDA positive post-integration and additional details and quantification on synergies will be provided in Genius Sports’ upcoming Q1 earnings call.
With Second Spectrum’s unique capabilities, Genius Sports will offer new levels of rich data-driven insights to its partners around the world, benefiting leagues, federations, teams, fans, coaches, sportsbooks, broadcasters and sponsors. The acquisition is expected to accelerate Genius Sports’ convergence of sports, betting and media to power the fan experience of the future, combining Genius Sports’ streaming capabilities with Second Spectrum’s interactive broadcast solutions which integrate advanced data with augmented video content.
The combined offering of Genius Sports’ existing products, extensive network, and operational scale with Second Spectrum’s highly innovative tracking and video augmentation products will create richer, more valuable official sports data and drive fan engagement with a compelling experience that combines real-time data, and analytics with innovative augmented video streaming and personalized content.
Second Spectrum will also bring a highly complementary client base, building on Genius Sports’ official data partnerships with over 400 sports organizations, including the NFL, MLB, EPL and NCAA. Second Spectrum is the official tracking provider of the EPL, NBA, and MLS, using advanced AI capabilities and computer vision technology to capture precise ball and player location-based data. In addition to these relationships, Second Spectrum has