These trends represent a market opportunity for Planet that we estimate to be over $100 billion in 2027. As these trends continue to play out, digital and ESG solutions will become ever more foundational to how companies and governments operate. You can’t manage what you can’t measure. Planet is positioned to provide data and analytics to companies across a vast array of industries, to governments around the world, providing them with significant value.
So let’s spend a little bit of time on the first point — our data. Zooming out for a moment to the big picture, Planet indexes the Earth and makes it searchable. This is similar to the way Google indexed the Internet, and made that searchable. How do we do this? With the largest Earth observation fleet of imaging satellites, we image the entire land mass of the Earth every day, capturing up to 300 million square kilometers per day. We then apply machine learning and artificial intelligence to identify objects such as roads, buildings, planes, ships, trees, etc. Thus building a database of all the objects on Earth over time.
This database is then searchable. Ultimately, this data and imagery is used to detect change at a worldwide scale — change that empowers people across many different sectors to make smarter day-to-day decisions. Of course, searching the Earth is an audacious system. And it’s completely unique today in the industry. Over the course of the last ten years, Planet’s team of leading engineers and scientists have built a highly complex system. We’ve created advanced satellite technology, and a strong data processing pipeline. I look forward to discussing our system in detail in the future. But today, I want to focus on the value that we deliver to our users.
From a user perspective, what we’ve built is a bit like a Bloomberg terminal, but for Earth data. Our data feeds feed into our customer workflows, enabling them to make real-time decisions. So this is like the Bloomberg data terminal for financial data, enabling as it does high growth and high margins. As our customers build our data into their workflows, they integrate it tightly with their products, therefore creating stickiness. These proprietary data feeds serve many industries, including financial services, but also agriculture, energy, government, forestry, mapping, and so on and so forth.
To dive into this further, I’d like to hand over to Kevin Weil, our President of Product and Business, to share much more about our customer value proposition. Kevin has been a leader in companies such as Twitter, Facebook, and Instagram, and brings a track record of scaling organizations in hypergrowth, monetizing data products, and disrupting old, entrenched industries. Over to you, Kevin.
Kevin Weil
Thanks, Will. I joined Planet because of this vision. And also, frankly, because I believe there’s significant upside and enterprise value as we execute on our platform software roadmap. I see strong parallels with my experience leading product at Twitter, and at Instagram, around monetizing proprietary data, and building a global ecosystem of customers, developers, and partners.