chuckled because it’s probably a big no-no, and I just started to understand, uh, you know, is it the same level of contamination. We were really shocked to see cut fruits, macaroni and cheese, you name it that were stored in plastic all had a very, very high levels of contamination. So the plastic contamination that we were seeing on Intel’s products was in a much higher level in food products.
So, this was really the aha moment. So, I took a bunch of really smart engineers and scientists from Intel and painted a vision that we’re going to transform away from plastic and get plastic away from food, but also build a business focused on creating a healthier planet. So, where Footprint is today is we have a leading technology and extended shelf life replacement. So plastic packaging is really successful at providing food protection and an extended shelf life. It’s able to store food for a long period of time. If you exclude the contamination, it does a good job and it’s very, very low cost. So, when Footprint considers replacing plastic, we focus on, can we meet the shelf life requirements, and can we meet the cost targets that plastic gets today. So, we set out from day one, we were going to develop an alternative that was healthier for the planet, but also healthier for humans and very, very competitive with cost.
So where we are – we have a transformative technology that’s in virtually every supermarket in the country, in many places in Europe as well, that provides extended shelf life solutions for dairy, for frozen food, shelf stable items like macaroni and cheese, and it’s very, very cost competitive. But we’re also going to help as we transform the waste stream. Today’s waste stream is primarily built around plastic, which as a primary waste is very difficult to manage. So, as we transform that waste stream, Footprint is going to work on helping municipalities and our customers on the future of waste, helping with home composting technologies, industrial composting technologies, and also guiding our customers on the future of waste.
Another logical step for Footprint as well is we have the building blocks and technologies to transform the supermarket. So, when you think about it, that means developing technologies for bottles, shampoo bottles, detergent bottles, beverage containers, but also building technologies for diapers, meat tray pads, you name it. Where plastic is a disaster today, Footprint has the building blocks and the pathfinding team focused on transforming that technology.
So the last area where Footprint is going to go in this disaster that is plastic is the cleanup. There’s a real opportunity in a mountain of plastic. In one example, in Shenzhen, China, where we could take the hydrogen and carbon that’s captured in that plastic and efficiently release it to support things such as graphene, and that might ultimately be important for EV vehicles and help the entire cleanup efforts in creating value in doing something very, very impactful for the planet. So, if you’re thinking about who is Footprint, this unique group of engineers and scientists, this unique group of coating technologies, process technologies – Footprint is very similar to a 3M that is focused on creating a healthier planet and their unique engineering skill sets and discipline that’s underpinned by Moore’s Law that every two years the technology needs to double. At Footprint, we use that paranoia that we’ve constantly got to improve. We’ve constantly got to help our customers to create innovative technologies in the disaster that is plastic.
So, we started thinking about what was the technology we were going to develop to eliminate plastic and help the planet. We started thinking about a few things. We started in the first place when we started looking at PHAs and PLAs, and we couldn’t really get over the life cycle analysis, water use, how was our customer going to sell this solution, and how did it impact their brand. One of the opportunities we had was to spend some time in a major retailers distribution center, as we’re exploring their issues and their ESG objectives and strategies, we ultimately found the mountain of waste and primarily corrugated waste that these retail distribution centers was a huge opportunity. Footprint’s technology today uses the core