And we don’t want to try to get our technology into every consumer’s phone. So by partnering with both consumer partners who bring us consumers and merchant partners that bring us merchant, we can get to those consumers and merchants much faster. And that’s been borne out by the fabulous growth we’ve seen in the first full year of trading. Rezolve provides value to merchants because over the last decade or so, merchants have been intermediated by third parties who provide a better user engagement with their customers.
I’ll give you two examples. For years and years, I lived in Manhattan, and I would order from my local delicatessen when I placed my order with them by picking up the phone to them, they would deliver pretty quickly, and I’d have a nice lunch. Today, I order from the same deli, but this time I use Uber Eats or DoorDash or some third-party application, and that application simply takes revenue from the delicatessen.
So, the delicatessen loses out because it’s still serving me the sandwich. I’m still the same customer, but this intermediary is coming in between us, and that intermediary is doing one thing, providing a better, more convenient service to the customer. So what Rezolve does it solves that problem providing tech to the delicatessen, for example, in this case to allow them to engage directly with their customers and that’s just one of the many examples where Rezolve provides a solution to an to a problem that exists today, Rezolve’s business model, drives adoption and scale we have a winner takes all strategy because they can be only one type of technology like this that that is permeates across everybody’s applications
So, for example, if I’m flipping through a magazine and I see an ad, I don’t want to have to determine which technology will engage with that ad. Rezolve is the internal inside of mobile engagement by creating a standard and all great standards in technology have created long lasting franchises. Wintel Partnership powered the PC industry. VHS powered the home recording industry.
And we believe that Rezolve is needed to power the transition from these intermediary activities in the market. To a sustainable long-term future for physical, retail, physical hospitality, so that the future in the high street really does exist. Rezolve has that vision and already has scale and traction through our partners and through our consumer engagement. We have a path to mass consumer adoption with over a billion consumers potentially able to use our technology right now.
And over time, we think that will grow significantly and we have an innovative go to market model by partnering with giants who can give us immediate access to brought to a large audience of merchants and consumers. And that will drive our business to scale. We are forecasting that we will have active over 17 million active users by the end of 2024.
And as of today, we’re expecting to go live in 2022 on over 100 million users’ phones in India alone. So, we think that these forecasts are reasonably conservative. In terms of merchant penetration, we think that we will have a million merchants using our platform by the end of 2024 and we’ve only just started getting going. Rezolve has a huge addressable market over 478 billion estimated addressable market through our Jia zones, through our Instant Act, which is the CRM know, booking appointments, requesting a brochure and so on, and Instant Buy which is the transactions.
We’ve been through a journey over the last five and a half years, working with major partners, doing pilots and testing our technology out in multiple different use cases. And that’s why when we started to go to market in, in earnest at the end of 2020 we saw immediate fast take up by merchants and consumers. Rezolve delivers instant salesware. As I’ve said before it is a comprehensive tech stack, a comprehensive commerce and engagement tech stack that allows merchants very easily to create engagements with consumers via their mobile phone.