launch in 2016 to their exit in August 2020, Tony and Terry dramatically grew and scaled Purple to a company that generated $648.5 million of net revenue for the year ended December 31, 2020.
Purple is a leading comfort technology and direct-to-consumer mattress company that leverages its operational and innovation expertise to design and sell a branded portfolio of patented comfort products. Purple officially launched on January 22, 2016 with its viral “Goldilocks” commercial after a successfully funded Kickstarter campaign in September 2015. Purple has generated substantial value having grown to a market capitalization of $1.5 billion, as of September 17, 2021. Purple’s Class A common stock is traded on Nasdaq under the symbol “PRPL”.
Through Tony and Terry’s leadership, vision, and innovation, Purple grew its revenues substantially and achieved profitability. Based on Purple’s publicly reported financial information, for the 12 months ended December 31, 2020, Purple’s net revenue increased 51.4%, to $648.5 million, compared with net revenue of $428.4 million for the 12 months ended December 31, 2019. For the three-year period ending December 31, 2020, Purple’s net revenue increased at a compound annual growth rate (CAGR) of 48.8%. As of September 17, 2021, the market price of Purple’s common stock was $22.57.
Our Management Team and Board of Directors
Tony Pearce is our Executive Chairman and a Director. Mr. Pearce was a co-founder of Purple Innovation, LLC. He led Purple’s early entry into premium, direct-to-consumer products and built the company into one of the top eCommerce companies in the world. He served as the Co-CEO of Purple from its inception in 2010 as WonderGel, LLC through its meteoric launch in 2016, taking it public through a SPAC in February 2018. Together with his brother Terry Pearce, Mr. Pearce also served as Co-Director of Research & Development at Purple from 2016 to August 19, 2020, including during an 18-month period of time ending on January 29, 2019, when he was also voluntarily providing charitable service out of the country. Prior to founding Purple, Mr. Pearce was a manager of various technology companies owned by Mr. Pearce and his brother Terry Pearce, including EdiZONE, LLC, which focuses on developing advanced cushioning technology. From April 2020 until April 2021, he was the Chief Executive Officer of Brilliant Science LLC, an early-stage direct-to-consumer health and wellness company. Mr. Pearce holds a Bachelor of Science degree in Civil Engineering from Brigham Young University and a Master of Business Administration from the University of Phoenix.
Terry Pearce is our Executive Vice Chairman and a Director. Mr. Pearce was a co-founder of Purple Innovation, LLC and served as Co-CEO of Purple from its inception in 2010 as WonderGel, LLC through its meteoric launch in 2016, taking it public through a SPAC in February 2018. Together with his brother Tony Pearce, Mr. Pearce also served as Co-Director of Research & Development at Purple from 2016 to August 19, 2020, including a period of time in 2018 when he also served as Interim Chief Executive Officer following the resignation of the company’s former Chief Executive Officer on March 13, 2018, and until Joseph Megibow joined the company as its Chief Executive Officer on October 1, 2018. Prior to founding Purple, Mr. Pearce was a manager of various technology companies owned by Mr. Pearce and his brother Tony Pearce, including EdiZONE, LLC, which focuses on developing advanced cushioning technology. Mr. Pearce holds a Bachelor of Science degree in Civil Engineering from the University of Utah.
Daniel Webb is our Chief Executive Officer, Chief Financial Officer and a Director. Mr. Webb was previously a technology investment banker and private equity investor having worked on transactions totaling approximately $40 billion in transaction value for disruptive internet companies. In his career as an investment banker at Bank of America and Citi, he advised leading technology companies on their IPOs such as Snap, Carvana, Pinterest, Delivery Hero, Arista Networks, Freescale Semiconductor, Fiverr, Grubhub, Cardlytics, Revolve, SurveyMonkey, Zulily, and Trivago. He also helped raise public and private capital for leading technology companies such as Microsoft, Pinterest, Costar, Thrasio, Fiverr, Fanatics, Grubhub, Cardlytics, Overstock, MakeMyTrip, Purple, GSV Capital, Paytm, Integral Ad Science, and Thrillist. In addition, he advised on one of the largest internet acquisitions in history, Just Eat Takeaway’s acquisition of Grubhub as well as other transactions such as Credit Karma’s sale to Intuit, Cardlytics’ acquisition of Dosh, Bonobos’ sale to Walmart, Reachlocal’s sale to Gannett, and Aristocrat Leisure’s acquisition of Plarium. Mr. Webb previously worked in private equity at HarbourVest Partners where he directed investments in Lightower Fiber Networks, Sidera Networks, and Confie Seguros. Mr. Webb holds a Master of Accountancy and Bachelor of Science in Accounting from Brigham Young University.