REVENUE | 2. REVENUE The Company’s products and services are reported under two segments—AIR MILES Reward Program and BrandLoyalty, as shown below. The following tables present revenue disaggregated by major source, as well as geographic region based on the location of the subsidiary that generally correlates with the location of the customer: AIR MILES Three Months Ended September 30, 2021 Reward Program BrandLoyalty Total (in thousands) Disaggregation of Revenue by Major Source: Coalition loyalty program $ 68,580 $ — $ 68,580 Campaign-based loyalty solutions — 95,799 95,799 Other 10 1,530 1,540 Revenue from contracts with customers $ 68,590 $ 97,329 $ 165,919 Investment income 3,338 — 3,338 Total $ 71,928 $ 97,329 $ 169,257 AIR MILES Three Months Ended September 30, 2020 Reward Program BrandLoyalty Total (in thousands) Disaggregation of Revenue by Major Source: Coalition loyalty program $ 62,938 $ — $ 62,938 Campaign-based loyalty solutions — 117,435 117,435 Other (17) 1,123 1,106 Revenue from contracts with customers $ 62,921 $ 118,558 $ 181,479 Investment income 3,277 — 3,277 Total $ 66,198 $ 118,558 $ 184,756 AIR MILES Nine Months Ended September 30, 2021 Reward Program BrandLoyalty Total (in thousands) Disaggregation of Revenue by Major Source: Coalition loyalty program $ 203,870 $ — $ 203,870 Campaign-based loyalty solutions — 278,726 278,726 Other 12 3,867 3,879 Revenue from contracts with customers $ 203,882 $ 282,593 $ 486,475 Investment income 10,241 — 10,241 Total $ 214,123 $ 282,593 $ 496,716 AIR MILES Nine Months Ended September 30, 2020 Reward Program BrandLoyalty Total (in thousands) Disaggregation of Revenue by Major Source: Coalition loyalty program $ 195,870 $ — $ 195,870 Campaign-based loyalty solutions — 322,504 322,504 Other 1,903 (1) 4,077 5,980 Revenue from contracts with customers $ 197,773 $ 326,581 $ 524,354 Investment income 9,578 — 9,578 Total $ 207,351 $ 326,581 $ 533,932 (1) Includes revenues from Precima®, a provider of retail strategy and customer data applications and analytics, which was sold by the Parent on January 10, 2020, which comprised $1.9 million for the nine months ended September 30, 2020. See Note 4, “Dispositions,” for more information. AIR MILES Three Months Ended September 30, 2021 Reward Program BrandLoyalty Total (in thousands) Disaggregation of Revenue by Geographic Region: United States $ — $ 95 $ 95 Canada 71,928 3,894 75,822 Europe, Middle East and Africa — 68,168 68,168 Asia Pacific — 22,967 22,967 Other — 2,205 2,205 Total $ 71,928 $ 97,329 $ 169,257 AIR MILES Three Months Ended September 30, 2020 Reward Program BrandLoyalty Total (in thousands) Disaggregation of Revenue by Geographic Region: United States $ — $ 3,316 $ 3,316 Canada 66,198 4,132 70,330 Europe, Middle East and Africa — 76,876 76,876 Asia Pacific — 12,549 12,549 Other — 21,685 21,685 Total $ 66,198 $ 118,558 $ 184,756 AIR MILES Nine Months Ended September 30, 2021 Reward Program BrandLoyalty Total (in thousands) Disaggregation of Revenue by Geographic Region: United States $ — $ 2,637 $ 2,637 Canada 214,123 15,163 229,286 Europe, Middle East and Africa — 200,022 200,022 Asia Pacific — 57,690 57,690 Other — 7,081 7,081 Total $ 214,123 $ 282,593 $ 496,716 AIR MILES Nine Months Ended September 30, 2020 Reward Program BrandLoyalty Total (in thousands) Disaggregation of Revenue by Geographic Region: United States $ 1,028 $ 8,562 $ 9,590 Canada 206,055 8,065 214,120 Europe, Middle East and Africa 268 195,884 196,152 Asia Pacific — 62,960 62,960 Other — 51,110 51,110 Total $ 207,351 $ 326,581 $ 533,932 Contract Liabilities The Company records a contract liability when cash payments are received in advance of its performance, which applies to the service and redemption of an AIR MILES reward mile and the reward products for its campaign-based loyalty solutions. A reconciliation of contract liabilities for the AIR MILES Reward Program is as follows: Deferred Revenue Service Redemption Total (in thousands) Balance at January 1, 2021 $ 247,186 $ 756,833 $ 1,004,019 Cash proceeds 128,988 206,715 335,703 Revenue recognized (1) (148,373) (175,696) (324,069) Other — 1,182 1,182 Effects of foreign currency translation 1,290 2,775 4,065 Balance at September 30, 2021 $ 229,091 $ 791,809 $ 1,020,900 Amounts recognized in the combined balance sheets: Deferred revenue (current) $ 132,486 $ 791,809 $ 924,295 Deferred revenue (non-current) $ 96,605 $ — $ 96,605 (1) Reported on a gross basis herein. The deferred redemption obligation associated with the AIR MILES Reward Program is effectively due on demand from the collector base, thus the timing of revenue recognition is based on the redemption by the collector. Service revenue is amortized over the expected life of a mile, with the deferred revenue balance expected to be recognized into revenue in the amount of $44.5 million in 2021 2022 2023 2024 The contract liabilities for BrandLoyalty’s campaign-based loyalty solutions are recognized in other current liabilities in the Company’s unaudited condensed combined balance sheets. The beginning balance as of January 1, 2021 was $66.9 million and the closing balance as of September 30, 2021 was $107.2 million, with the change due to cash payments received in advance of program performance, offset in part by revenue recognized of approximately $226.9 million during the nine months ended September 30, 2021. |