REVENUE | 3. REVENUE Under ASC 606, revenue is recognized when control of the promised goods or services is transferred to the customer, in an amount that reflects the consideration the Company expects to be entitled to in exchange for those goods or services. The Company’s contracts with its customers state the terms of sale, including the description, quantity, and price of the product or service purchased. Payment terms can vary by contract, but the period between invoicing and when payment is due is not significant. Taxes assessed on revenue-producing transactions are excluded from revenues. The Company’s products and services are reported under two segments—AIR MILES Reward Program and BrandLoyalty, as shown below. The following tables present revenue disaggregated by major source, as well as geographic region based on the location of the subsidiary that generally correlates with the location of the customer: AIR MILES Year Ended December 31, 2021 Reward Program BrandLoyalty Eliminations Total (in thousands) Disaggregation of Revenue by Major Source: Coalition loyalty program $ 271,130 $ — $ — $ 271,130 Campaign-based loyalty programs — 444,898 — 444,898 Other 55 5,711 (46) 5,720 Revenue from contracts with customers $ 271,185 $ 450,609 $ (46) $ 721,748 Investment income 13,559 — — 13,559 Total $ 284,744 $ 450,609 $ (46) $ 735,307 AIR MILES Year Ended December 31, 2020 Reward Program BrandLoyalty Eliminations Total (in thousands) Disaggregation of Revenue by Major Source: Coalition loyalty program $ 262,470 $ — $ — $ 262,470 Campaign-based loyalty programs — 487,685 — 487,685 Other 1,899 (1) — — 1,899 Revenue from contracts with customers $ 264,369 $ 487,685 $ — $ 752,054 Investment income 12,752 — — 12,752 Total $ 277,121 $ 487,685 $ — $ 764,806 AIR MILES Year Ended December 31, 2019 Reward Program BrandLoyalty Eliminations Total (in thousands) Disaggregation of Revenue by Major Source: Coalition loyalty program $ 290,054 $ — $ — $ 290,054 Campaign-based loyalty programs — 635,516 — 635,516 Other 81,337 (1) 13,594 — 94,931 Revenue from contracts with customers $ 371,391 $ 649,110 $ — $ 1,020,501 Investment income 12,630 — — 12,630 Total $ 384,021 $ 649,110 $ — $ 1,033,131 (1) Includes revenues from Precima ® , a provider of retail strategy and customer data applications and analytics, which was sold by the Parent on January 10, 2020, which comprised $1.9 million and $80.4 million for the years ended December 31, 2020 and 2019, respectively. See Note 5, “Disposition,” for more information. AIR MILES Year Ended December 31, 2021 Reward Program BrandLoyalty Eliminations Total (in thousands) Disaggregation of Revenue by Geographic Region: United States $ — $ 2,637 $ — $ 2,637 Canada 284,744 16,870 — 301,614 Europe, Middle East and Africa — 338,473 (46) 338,427 Asia Pacific — 81,867 — 81,867 Other — 10,762 — 10,762 Total $ 284,744 $ 450,609 $ (46) $ 735,307 AIR MILES Year Ended December 31, 2020 Reward Program BrandLoyalty Eliminations Total (in thousands) Disaggregation of Revenue by Geographic Region: United States $ 1,028 $ 10,062 $ — $ 11,090 Canada 275,825 11,051 — 286,876 Europe, Middle East and Africa 268 332,364 — 332,632 Asia Pacific — 80,546 — 80,546 Other — 53,662 — 53,662 Total $ 277,121 $ 487,685 $ — $ 764,806 AIR MILES Year Ended December 31, 2019 Reward Program BrandLoyalty Eliminations Total (in thousands) Disaggregation of Revenue by Geographic Region: United States $ 37,969 $ 2,142 $ — $ 40,111 Canada 336,105 16,058 — 352,163 Europe, Middle East and Africa 9,947 439,193 — 449,140 Asia Pacific — 121,731 — 121,731 Other — 69,986 — 69,986 Total $ 384,021 $ 649,110 $ — $ 1,033,131 AIR MILES Reward Program The AIR MILES Reward Program is a coalition loyalty program for sponsors, who pay the Company a fee per AIR MILES reward mile issued, in return for which the AIR MILES Reward Program provides all marketing, customer service, rewards and redemption management. Total consideration from the issuance of AIR MILES reward miles is allocated to three performance obligations: redemption, service, and brand, based on a relative standalone selling price basis. Because the standalone selling price is not directly observable for the three performance obligations, the Company estimates the standalone selling price for the redemption and the service performance obligations based on cost plus a reasonable margin. The Company estimates the standalone selling price of the brand performance obligation using a relief from royalty approach. Accordingly, management determines the estimated standalone selling price by considering multiple inputs and methods, including discounted cash flows and available market data in consideration of applicable margins and royalty rates to utilize. The number of AIR MILES reward miles issued and redeemed are factored into the estimates, as management estimates the standalone selling prices and volumes over the term of the respective agreements in order to determine the allocation of consideration to each performance obligation delivered. The redemption performance obligation incorporates the expected number of AIR MILES reward miles to be redeemed, and therefore, the amount of redemption revenue recognized is subject to management’s estimate of breakage, or those AIR MILES reward miles estimated to be unredeemed by the collector base. Redemption revenue is recognized at a point in time, as AIR MILES reward miles are redeemed. For the fulfillment of certain rewards where the AIR MILES Reward Program does not control the goods or services before they are transferred to the collector, revenue is recorded on a net basis. Service revenue is recognized over time using a time-elapsed output method, the estimated life of an AIR MILES reward mile. Revenue from the brand is recognized over time, using an output method, when an AIR MILES reward mile is issued. Revenue associated with both the service and brand is included in service revenue in the Company’s consolidated and combined statements of income. The amount of revenue recognized in a period is subject to the estimate of breakage and the estimated life of an AIR MILES reward mile, which are based on management’s estimates. For the years ended December 31, 2021, 2020 and 2019, the Company’s breakage rate was 20%. For the years ended December 31, 2021, 2020 and 2019, the Company’s estimated life of a mile was 38 months. Contract Liabilities . The Company records a contract liability when cash payments are received in advance of its performance, which applies to the service and redemption of an AIR MILES reward mile. A reconciliation of contract liabilities for the AIR MILES Reward Program is as follows: Deferred Revenue Service Redemption Total (in thousands) Balance at January 1, 2020 $ 258,605 $ 663,421 $ 922,026 Cash proceeds 173,089 286,177 459,266 Revenue recognized (1) (188,790) (211,482) (400,272) Other — 1,410 1,410 Effects of foreign currency translation 4,282 17,307 21,589 Balance at December 31, 2020 $ 247,186 $ 756,833 $ 1,004,019 Cash proceeds 177,171 280,710 457,881 Revenue recognized (1) (195,918) (252,935) (448,853) Other — 1,234 1,234 Effects of foreign currency translation 2,053 5,622 7,675 Balance at December 31, 2021 $ 230,492 $ 791,464 $ 1,021,956 Amounts recognized in the consolidated and combined balance sheets: Deferred revenue (current) $ 133,325 $ 791,464 $ 924,789 Deferred revenue (non-current) $ 97,167 $ — $ 97,167 (1) Reported on a gross basis herein. The deferred redemption obligation associated with the AIR MILES Reward Program is effectively due on demand from the collector base, thus the timing of revenue recognition is based on the redemption by the collector. Service revenue is amortized over the expected life of a mile, with the deferred revenue balance expected to be recognized into revenue in the amount of $133.3 million in 2022 2023 2024 2025 BrandLoyalty BrandLoyalty designs, implements, conducts and evaluates innovative and tailor-made campaign-based loyalty solutions for grocers and other high-frequency retailers worldwide. The campaign-based loyalty programs typically last between 6 and 20 weeks, depending on the nature of the program, with contract terms usually less than one year in length. These programs are tailored for the specific retailer client and are designed to reward key customer segments based on their spending levels during defined campaign periods. Revenue is recognized at the point in time control passes from BrandLoyalty to the retailer. Contract Liabilities The contract liabilities for BrandLoyalty’s campaign-based loyalty programs are recognized in other current liabilities in the Company’s consolidated and combined balance sheets. In 2021, the beginning balance as of January 1, 2021 was $59.6 million and the closing balance as of December 31, 2021 was $85.4 million, with the change due to revenue recognized of approximately $372.9 million, offset in part by cash payments received in advance of program performance revenue during the year ended December 31, 2021. In 2020, the beginning balance as of January 1, 2020 was $108.8 million and the closing balance as of December 31, 2020 was $59.6 million, with the change due to revenue recognized of approximately $375.9 million, offset in part by cash payments received in advance of program performance revenue during the year ended December 31, 2020. Practical Expedients The Company does not disclose the value of unsatisfied performance obligations for (i) contracts with an original expected length of one year or less and (ii) contracts for which we recognize revenue at the amount to which the Company has the right to invoice for services performed. The Company has elected the practical expedient from ASC 340-40 with respect to contract costs, and expenses the incremental costs as incurred for those costs that would otherwise be recognized with an amortization period of one year or less. These costs are recorded to cost of operations expense in the Company’s consolidated and combined statements of income. |