REVENUE | 2. REVENUE The Company’s products and services are reported under two segments—AIR MILES Reward Program and BrandLoyalty, as shown below. The following tables present revenue disaggregated by major source, as well as geographic region based on the location of the subsidiary that generally correlates with the location of the customer: AIR MILES Three Months Ended March 31, 2022 Reward Program BrandLoyalty Eliminations Total (in thousands) Disaggregation of Revenue by Major Source: Coalition loyalty program $ 62,401 $ — $ — $ 62,401 Campaign-based loyalty programs — 87,600 — 87,600 Other 41 1,681 (44) 1,678 Revenue from contracts with customers $ 62,442 $ 89,281 $ (44) $ 151,679 Investment income 3,266 — — 3,266 Total $ 65,708 $ 89,281 $ (44) $ 154,945 AIR MILES Three Months Ended March 31, 2021 Reward Program BrandLoyalty Eliminations Total (in thousands) Disaggregation of Revenue by Major Source: Coalition loyalty program $ 66,745 $ — $ — $ 66,745 Campaign-based loyalty programs — 106,297 — 106,297 Other — — — — Revenue from contracts with customers $ 66,745 $ 106,297 $ — $ 173,042 Investment income 3,512 — — 3,512 Total $ 70,257 $ 106,297 $ — $ 176,554 AIR MILES Three Months Ended March 31, 2022 Reward Program BrandLoyalty Eliminations Total (in thousands) Disaggregation of Revenue by Geographic Region: United States $ — $ — $ — $ — Canada 65,708 6,020 (44) 71,684 Europe, Middle East and Africa — 62,689 — 62,689 Asia Pacific — 18,278 — 18,278 Other — 2,294 — 2,294 Total $ 65,708 $ 89,281 $ (44) $ 154,945 AIR MILES Three Months Ended March 31, 2021 Reward Program BrandLoyalty Eliminations Total (in thousands) Disaggregation of Revenue by Geographic Region: United States $ — $ 1,045 $ — $ 1,045 Canada 70,257 9,685 — 79,942 Europe, Middle East and Africa — 79,414 — 79,414 Asia Pacific — 14,919 — 14,919 Other — 1,234 — 1,234 Total $ 70,257 $ 106,297 $ — $ 176,554 Contract Liabilities The Company records a contract liability when cash payments are received in advance of its performance, which applies to the service and redemption of an AIR MILES reward mile and the reward products for its campaign-based loyalty programs. A reconciliation of contract liabilities for the AIR MILES Reward Program is as follows: Deferred Revenue Service Redemption Total (in thousands) Balance at January 1, 2022 $ 230,492 $ 791,464 $ 1,021,956 Cash proceeds 40,352 62,538 102,890 Revenue recognized (1) (47,220) (76,573) (123,793) Other — 306 306 Effects of foreign currency translation 2,399 8,364 10,763 Balance at March 31, 2022 $ 226,023 $ 786,099 $ 1,012,122 Amounts recognized in the consolidated balance sheets: Deferred revenue (current) $ 130,580 $ 786,099 $ 916,679 Deferred revenue (non-current) $ 95,443 $ — $ 95,443 (1) Reported on a gross basis herein. The deferred redemption obligation associated with the AIR MILES Reward Program is effectively due on demand from the collector base, thus the timing of revenue recognition is based on the redemption by the collector. Service revenue is amortized over the expected life of a mile, with the deferred revenue balance expected to be recognized into revenue in the amount of $107.1 million in 2022 2023 2024 2025 The contract liabilities for BrandLoyalty’s campaign-based loyalty programs are recognized in other current liabilities in the Company’s unaudited condensed consolidated balance sheets. The beginning balance as of January 1, 2022 was $85.4 million and the closing balance as of March 31, 2022 was $100.7 million, with the change due to cash payments received in advance of program performance, offset in part by revenue recognized of approximately $66.7 million during the three months ended March 31, 2022. |