REVENUE | 2. REVENUE The Company’s products and services are reported under two segments—AIR MILES Reward Program and BrandLoyalty, as shown below. The following tables present revenue disaggregated by major source, as well as geographic region based on the location of the subsidiary that generally correlates with the location of the customer: AIR MILES Three Months Ended June 30, 2022 Reward Program BrandLoyalty Eliminations Total (in thousands) Disaggregation of Revenue by Major Source: Coalition loyalty program $ 63,161 $ — $ — $ 63,161 Campaign-based loyalty programs — 103,930 — 103,930 Other 39 1,362 (43) 1,358 Revenue from contracts with customers $ 63,200 $ 105,292 $ (43) $ 168,449 Investment income 3,354 — — 3,354 Total $ 66,554 $ 105,292 $ (43) $ 171,803 AIR MILES Three Months Ended June 30, 2021 Reward Program BrandLoyalty Eliminations Total (in thousands) Disaggregation of Revenue by Major Source: Coalition loyalty program $ 68,544 $ — $ — $ 68,544 Campaign-based loyalty programs — 76,630 — 76,630 Other 2 2,338 — 2,340 Revenue from contracts with customers $ 68,546 $ 78,968 $ — $ 147,514 Investment income 3,391 — — 3,391 Total $ 71,937 $ 78,968 $ — $ 150,905 AIR MILES Six Months Ended June 30, 2022 Reward Program BrandLoyalty Eliminations Total (in thousands) Disaggregation of Revenue by Major Source: Coalition loyalty program $ 125,562 $ — $ — $ 125,562 Campaign-based loyalty programs — 191,530 — 191,530 Other 80 3,043 (87) 3,036 Revenue from contracts with customers $ 125,642 $ 194,573 $ (87) $ 320,128 Investment income 6,620 — — 6,620 Total $ 132,262 $ 194,573 $ (87) $ 326,748 AIR MILES Six Months Ended June 30, 2021 Reward Program BrandLoyalty Eliminations Total (in thousands) Disaggregation of Revenue by Major Source: Coalition loyalty program $ 135,290 $ — $ — $ 135,290 Campaign-based loyalty programs — 182,927 — 182,927 Other 1 2,338 — 2,339 Revenue from contracts with customers $ 135,291 $ 185,265 $ — $ 320,556 Investment income 6,903 — — 6,903 Total $ 142,194 $ 185,265 $ — $ 327,459 AIR MILES Three Months Ended June 30, 2022 Reward Program BrandLoyalty Eliminations Total (in thousands) Disaggregation of Revenue by Geographic Region: United States $ — $ — $ — $ — Canada 66,554 1,664 (43) 68,175 Europe, Middle East and Africa — 80,504 — 80,504 Asia Pacific — 20,028 — 20,028 Other — 3,096 — 3,096 Total $ 66,554 $ 105,292 $ (43) $ 171,803 AIR MILES Three Months Ended June 30, 2021 Reward Program BrandLoyalty Eliminations Total (in thousands) Disaggregation of Revenue by Geographic Region: United States $ — $ 1,497 $ — $ 1,497 Canada 71,937 1,589 — 73,526 Europe, Middle East and Africa — 52,431 — 52,431 Asia Pacific — 19,809 — 19,809 Other — 3,642 — 3,642 Total $ 71,937 $ 78,968 $ — $ 150,905 AIR MILES Six Months Ended June 30, 2022 Reward Program BrandLoyalty Eliminations Total (in thousands) Disaggregation of Revenue by Geographic Region: United States $ — $ — $ — $ — Canada 132,262 7,684 (87) 139,859 Europe, Middle East and Africa — 143,193 — 143,193 Asia Pacific — 38,306 — 38,306 Other — 5,390 — 5,390 Total $ 132,262 $ 194,573 $ (87) $ 326,748 AIR MILES Six Months Ended June 30, 2021 Reward Program BrandLoyalty Eliminations Total (in thousands) Disaggregation of Revenue by Geographic Region: United States $ — $ 2,542 $ — $ 2,542 Canada 142,194 11,270 — 153,464 Europe, Middle East and Africa — 131,854 — 131,854 Asia Pacific — 34,723 — 34,723 Other — 4,876 — 4,876 Total $ 142,194 $ 185,265 $ — $ 327,459 Contract Liabilities The Company records a contract liability when cash payments are received in advance of its performance, which applies to the service and redemption of an AIR MILES reward mile and the reward products for its campaign-based loyalty programs. A reconciliation of contract liabilities for the AIR MILES Reward Program is as follows: Deferred Revenue Service Redemption Total (in thousands) Balance at January 1, 2022 $ 230,492 $ 791,464 $ 1,021,956 Cash proceeds 87,110 135,513 222,623 Revenue recognized (1) (93,593) (164,770) (258,363) Other — 417 417 Effects of foreign currency translation (4,155) (14,200) (18,355) Balance at June 30, 2022 $ 219,854 $ 748,424 $ 968,278 Amounts recognized in the consolidated balance sheets: Deferred revenue (current) $ 126,001 $ 748,424 $ 874,425 Deferred revenue (non-current) $ 93,853 $ — $ 93,853 (1) Reported on a gross basis herein. The deferred redemption obligation associated with the AIR MILES Reward Program is effectively due on demand from the collector base, thus the timing of revenue recognition is based on the redemption by the collector. Service revenue is amortized over the expected life of a mile, with the deferred revenue balance expected to be recognized into revenue in the amount of $77.5 million in 2022 2023 2024 2025 The contract liabilities for BrandLoyalty’s campaign-based loyalty programs are recognized in other current liabilities in the Company’s unaudited condensed consolidated balance sheets. The beginning balance as of January 1, 2022 was $85.4 million and the closing balance as of June 30, 2022 was $103.3 million, with the change due to cash payments received in advance of program performance, offset in part by revenue recognized of approximately $146.5 million and the effect of foreign currency translation of $7.8 million during the six months ended June 30, 2022. |