REVENUE | 2. REVENUE The Company’s products and services are reported under two segments—AIR MILES Reward Program and BrandLoyalty, as shown below. The following tables present revenue disaggregated by major source, as well as geographic region based on the location of the subsidiary that generally correlates with the location of the customer: AIR MILES Three Months Ended September 30, 2022 Reward Program BrandLoyalty Eliminations Total (in thousands) Disaggregation of Revenue by Major Source: Coalition loyalty program $ 63,971 $ — $ — $ 63,971 Campaign-based loyalty programs — 93,413 — 93,413 Other 45 1,611 (42) 1,614 Revenue from contracts with customers $ 64,016 $ 95,024 $ (42) $ 158,998 Investment income 3,371 — — 3,371 Total $ 67,387 $ 95,024 $ (42) $ 162,369 AIR MILES Three Months Ended September 30, 2021 Reward Program BrandLoyalty Eliminations Total (in thousands) Disaggregation of Revenue by Major Source: Coalition loyalty program $ 68,580 $ — $ — $ 68,580 Campaign-based loyalty programs — 95,799 — 95,799 Other 10 1,530 — 1,540 Revenue from contracts with customers $ 68,590 $ 97,329 $ — $ 165,919 Investment income 3,338 — — 3,338 Total $ 71,928 $ 97,329 $ — $ 169,257 AIR MILES Nine Months Ended September 30, 2022 Reward Program BrandLoyalty Eliminations Total (in thousands) Disaggregation of Revenue by Major Source: Coalition loyalty program $ 189,533 $ — $ — $ 189,533 Campaign-based loyalty programs — 284,943 — 284,943 Other 125 4,654 (129) 4,650 Revenue from contracts with customers $ 189,658 $ 289,597 $ (129) $ 479,126 Investment income 9,991 — — 9,991 Total $ 199,649 $ 289,597 $ (129) $ 489,117 AIR MILES Nine Months Ended September 30, 2021 Reward Program BrandLoyalty Eliminations Total (in thousands) Disaggregation of Revenue by Major Source: Coalition loyalty program $ 203,870 $ — $ — $ 203,870 Campaign-based loyalty programs — 278,726 — 278,726 Other 12 3,867 — 3,879 Revenue from contracts with customers $ 203,882 $ 282,593 $ — $ 486,475 Investment income 10,241 — — 10,241 Total $ 214,123 $ 282,593 $ — $ 496,716 AIR MILES Three Months Ended September 30, 2022 Reward Program BrandLoyalty Eliminations Total (in thousands) Disaggregation of Revenue by Geographic Region: United States $ — $ — $ — $ — Canada 67,387 4,742 (42) 72,087 Europe, Middle East and Africa — 77,465 — 77,465 Asia Pacific — 7,061 — 7,061 Other — 5,756 — 5,756 Total $ 67,387 $ 95,024 $ (42) $ 162,369 AIR MILES Three Months Ended September 30, 2021 Reward Program BrandLoyalty Eliminations Total (in thousands) Disaggregation of Revenue by Geographic Region: United States $ — $ 95 $ — $ 95 Canada 71,928 3,894 — 75,822 Europe, Middle East and Africa — 68,168 — 68,168 Asia Pacific — 22,967 — 22,967 Other — 2,205 — 2,205 Total $ 71,928 $ 97,329 $ — $ 169,257 AIR MILES Nine Months Ended September 30, 2022 Reward Program BrandLoyalty Eliminations Total (in thousands) Disaggregation of Revenue by Geographic Region: United States $ — $ — $ — $ — Canada 199,649 12,426 (129) 211,946 Europe, Middle East and Africa — 220,658 — 220,658 Asia Pacific — 45,367 — 45,367 Other — 11,146 — 11,146 Total $ 199,649 $ 289,597 $ (129) $ 489,117 AIR MILES Nine Months Ended September 30, 2021 Reward Program BrandLoyalty Eliminations Total (in thousands) Disaggregation of Revenue by Geographic Region: United States $ — $ 2,637 $ — $ 2,637 Canada 214,123 15,163 — 229,286 Europe, Middle East and Africa — 200,022 — 200,022 Asia Pacific — 57,690 — 57,690 Other — 7,081 — 7,081 Total $ 214,123 $ 282,593 $ — $ 496,716 Contract Liabilities The Company records a contract liability when cash payments are received in advance of its performance, which applies to the service and redemption of an AIR MILES reward mile and the reward products for its campaign-based loyalty programs. A reconciliation of contract liabilities for the AIR MILES Reward Program is as follows: Deferred Revenue Service Redemption Total (in thousands) Balance at January 1, 2022 $ 230,492 $ 791,464 $ 1,021,956 Cash proceeds 131,316 202,961 334,277 Revenue recognized (1) (138,858) (254,938) (393,796) Other — 423 423 Effects of foreign currency translation (19,321) (64,538) (83,859) Balance at September 30, 2022 $ 203,629 $ 675,372 $ 879,001 Amounts recognized in the consolidated balance sheets: Deferred revenue (current) $ 115,836 $ 675,372 $ 791,208 Deferred revenue (non-current) $ 87,793 $ — $ 87,793 (1) Reported on a gross basis herein. The deferred redemption obligation associated with the AIR MILES Reward Program is effectively due on demand from the collector base, thus the timing of revenue recognition is based on the redemption by the collector. Service revenue is amortized over the expected life of a mile, with the deferred revenue balance expected to be recognized into revenue in the amount of $39.8 million in 2022 2023 2024 2025 The contract liabilities for BrandLoyalty’s campaign-based loyalty programs are recognized in other current liabilities in the Company’s unaudited condensed consolidated balance sheets. The beginning balance as of January 1, 2022 was $85.4 million and the closing balance as of September 30, 2022 was $99.1 million, with the change due to cash payments received in advance of program performance, offset in part by revenue recognized of approximately $212.4 million and the effect of foreign currency translation of $14.7 million during the nine months ended September 30, 2022. |