Notes to unaudited pro forma presentation:
(1)
As a result of the LGP Transaction, deferred revenue liabilities were recorded at fair value, resulting in a step-down adjustment of $5.6 million. Had the LGP Transaction occurred on January 1, 2019, there would be an additional decline in amortized net revenues of $1.0 million reflected above.
(2)
As part of purchase accounting for the LGP Transaction, contract assets were recorded at fair value, resulting in a decrease in amortization of contract asset expense attributable to cost of sales.
(3)
As part of purchase accounting for the LGP Transaction, contract assets were recorded at fair value, resulting in a decrease in amortization of contract asset expense of $0.1 million. The decrease in amortization expense was partially offset by increased stock compensation expense of $0.1 million related to awards issued in conjunction with the LGP Transaction.
(4)
At the time of the LGP Transaction, the Company had $215 million of intangible assets with a useful life of twenty years. Had the LGP Transaction occurred on January 1, 2019, a full year of amortization would have been recorded. In addition, fixed assets were recorded at fair value as part of purchase accounting, resulting in a step-up of $0.4 million to be depreciated over a weighted-average useful life of 8.8 years and incremental expense in 2019 to give effect to the LGP Transaction as of January 1, 2019.
(5)
These amounts reflect the transaction costs incurred by the Company as a result of the LGP Transaction and include costs that were directly attributable to the Transaction. These amounts would not have been incurred in the year had the LGP Transaction occurred on January 1, 2019 and therefore have been removed.
(6)
In conjunction with the LGP Transaction, the Predecessor debt was extinguished. Had the LGP Transaction occurred on January 1, 2019, this interest would not have been incurred and therefore has been removed.
Key Factors Affecting Our Results and Prospects
Expansion in new and existing markets
We expect new clinic openings in new and existing markets to be the primary driver of our growth. We anticipate opening 50 or more new clinics during the year ended December 31, 2021 and 60 or more new clinics during the year ended December 31, 2022. Our growth strategy is focused on both existing and new markets in the United States. Clinic build-outs cost approximately $175,000 to $200,000. On average, our rent ranges between $3,000 to $7,000 per month per clinic. Our clinics have achieved average Payback Periods of less than one year after their initial opening. For the past two years, we have been able to open a new clinic every 11 days on average. The opening timeline typically takes four months from lease signing to clinic opening. We typically cluster our clinics within markets, allowing us to benefit from enhanced trade area brand awareness, operational efficiencies, and marketing synergies, which support new clinic economics.
Our results of operations have been and will continue to be materially affected by the timing and number of new clinic openings each period. As clinics mature, revenue and profitability increase significantly. The performance of new clinics may vary depending on various factors such as success of our branding and marketing strategy in the market, the clinic opening date, the time of year of a particular opening, the number of personnel recruited to staff the clinic, and the location of the new clinic, including whether it is located in a new or existing market. Our planned clinic expansion will place increased demands on our operational, managerial, administrative, financial, and other resources. Managing our growth effectively will require us to continually manage construction and opening costs and logistics, procurement of supplies, including furnishings and lasers and attracting licensed providers into our development pipeline to staff new clinics.
Consumer demand, economic trends and competition
Our online marketing strategy benefits from increases in searches for services relating to hair removal. Our ability to achieve our desired results, including attracting new customers, depends on our ability to develop our brand and optimize our online marketing strategy. We think the price certainty and the permanent nature of our laser hair reduction services offers most customers a lifetime of savings relative to non-permanent hair reduction options, making our services a compelling value proposition for most new customers. The amount of cash or credit available to customers who desire to purchase our services, may be affected by macroeconomic factors and trends, and thereby affect our results of operations, including but not limited to, employment rates, business conditions, changes in the housing market, the availability of credit, interest rates, tax rates and fuel and energy costs.
The hair removal and aesthetics industry includes national players as well as local establishments. Our competitors are primarily comprised of smaller, independent med spa operators, dermatologists,