Roc Binding Heads of Terms
On November 24, 2020, the Company entered into a binding heads of terms agreement (the “Roc Binding Heads of Terms”) with Roc Nation, pursuant to which, during the Roc Term (as defined below), (a) the Company is Roc Nation’s “Official Cannabis Partner,” and (b) Roc Nation provides strategic and promotional services to the Company and its brands including the promotion of the Company’s brand portfolio, and the provision of artist and influencer relationship services, as well as various other services specifically described therein.
The Roc Binding Heads of Terms became effective on January 19, 2021 following consummation of the Qualifying Transaction and shall remain in effect for an initial period of three (3) years therefrom (the “Roc Term”); provided, that following the expiration of the Roc Term, Roc Nation’s exclusivity and non-competition obligations shall continue to remain in effect for a period of six (6) months during which period the parties may elect to extend the period of the Roc Binding Heads of Terms upon terms to be mutually agreed.
Pursuant to the terms of the Roc Binding Heads of Terms, the Company issued to Roc Nation 2,376,425 common shares following consummation of the Qualifying Transaction in settlement of the initial $25,000,000 payment owed pursuant to the terms of the Roc Binding Heads of Terms.
The full amount of the $25,000,000 was recognized as an expense in operating expenses during Q1 2021.
In addition, pursuant to the terms of the Roc Binding Heads of Terms the Company is obligated to issue common shares with a value of $1,875,000 quarterly over the second and third year of the agreement based on the price per share equal to the average of the volume-weighted average prices of the common shares for each of the 15 trading days in advance of the date of issuance. During Q1 2022, the Company issued 1,348,921 common shares to settle the first quarterly payment. Following the end of Q1 2022, the Company issued an additional 1,441,093 common shares to Roc Nation in satisfaction of the second quarterly payment.
The Company recognized an expense of $1,363,636 during Q1 2022 (Q1 2021 - $1,075,758) in operating expenses as a sales and marketing expense. As at March 31, 2022, the cash-settled liability is $4,655,302 (December 31, 2021 - $5,166,666).
The arrangement can be terminated by the counterparty in certain circumstances, one of which is any change of control of the Company. In that case, the Company is required to settle the agreement in a lump sum payment that consists of all unpaid amounts. As at March 31, 2022, the amount that the Company would be liable for if the contract is terminated is $13,125,000.
On November 24, 2020, the Company entered into a brand strategy agreement with SC Branding, LLC (the “Brand Strategy Agreement”) for the services of Shawn C. Carter p/k/a JAY-Z pursuant to which, during the BSA Term (as defined below), (a) SC Branding, LLC granted the Company the right and license to use JAY-Z’s approved name, image and likeness rights in approved content for the purposes of advertising, promoting, marketing, publicizing and otherwise commercializing the Company’s products and brands, (b) JAY-Z serves as the Chief Visionary Officer of the Company and (c) SC Branding, LLC and JAY-Z promote the Company’s brand portfolio and provide the various services specifically described therein, which include certain enhanced obligations with respect to the Company’s “MonoGram” brand.
The Brand Strategy Agreement (a) became effective as of consummation of the Qualifying Transaction and shall remain in effect for a period of ten (10) years therefrom (the “BSA Term”); provided, that either the Company or SC Branding, LLC are permitted to terminate the Brand Strategy Agreement without any further liability to either party at any time after the date that is six (6) years after the consummation of the Qualifying Transaction. The Company is committed to settle $21,500,000 in either cash or common shares at the option of SC Branding, LLC over the remaining
non-cancellable
period of 5 years.
The Company is recognizing the cost associated with the arrangement over the same period it is receiving services.
During Q1 2022, the Company recognized an expense of $1,104,167 (Q1 2021 - $871,065) in operating expenses related to this arrangement and $287,731 accounts payable and accrued liabilities as at March 31, 2022 (December 31, 2021 - $2,183,565). During Q1 2022, the Company made a cash payment of $3,000,000 (Q1 2021- $2,000,000).
The Brand Strategy Agreement can be terminated in certain circumstances, including a change in control of the Company or an involuntary
de-listing.
In these circumstances, the Company will be obligated to pay damages equal to $18,500,000 less the amount already paid under the arrangement. As at March 31, 2022, the amount of damages that the Company would be liable for if the contract is terminated was $13,500,000.
On May 16, 2021, the Company entered into a membership interest purchase agreement (the “Membership Interest Purchase Agreement”) to obtain leasehold interests of approximately 10 years duration in each of four one-acre parcels of land that are licensed for outdoor cannabis grow (collectively, the “Outdoor Grow Properties”). On May 21, 2021 (the “Effective Date”), the Company entered into series of cultivation and supply agreements with each of the leaseholders of the Outdoor Grow Properties and Mosaic. AG, Inc. (“Mosaic.Ag”), pursuant to which Mosaic.Ag agreed to cultivate cannabis on each of the Outdoor Grow Properties on the Company’s behalf for a period commencing on the Effective Date of and ending at least three years from the closing of the transactions contemplated by the Membership Interest Purchase Agreement, with options to extend for up to five years (the “Cultivation and Supply Agreements”). Under the terms of the Membership Interest Purchase Agreement, as of the Effective Date, the Company and Mosaic.Ag obtained access to the Outdoor Grow Properties and began to commence cannabis cultivation activities under the Cultivation and Supply Agreements. The purchase price under the Membership Interest Purchase Agreement is $6,000,000 in cash, $2,500,000 in common shares of the Company payable on the closing date (with the number of shares issued based on the volume-weighted average price per common share for the ten consecutive trading days prior to the closing date) and up to 1,309,263 common shares of the Company subject to an earnout based on the production value of cannabis grown on the Outdoor Grow Properties over the twenty-four months following the Effective Date. The closing of the transactions contemplated by the Membership Interest Purchase Agreement are dependent on the satisfaction of various closing conditions, which have not been met to date and are not expected to be met by the end of the second quarter of 2022 as required by the Membership Interest Purchase Agreement. Further, Mosaic.Ag was unable to produce sufficient quantities of biomass according to Company quality standards and pursuant to the Cultivation Supply Agreements. For the foregoing reasons, the parties are currently in dialogue and may restructure the transaction. Pursuant to the terms of the Membership Interest Purchase Agreement, on the Effective Date, the Company advanced to the seller $5,650,000 secured by a promissory note. In the event that the transaction does not close, the promissory note is contractually obligated to be repaid to the Company. There can be no assurance the promissory note will be repaid in full.