Exhibit 23.1
KPMG LLP
SUITE 1400
2323 Ross Avenue
Dallas, TX 75201-2721
Consent of Independent Registered Public Accounting Firm
We consent to the use of our reported dated November 16, 2023, with respect to the consolidated financial statements of Sally Beauty Holdings, Inc., and the effectiveness of internal control over financial reporting, incorporated herein by reference, and to the reference to our firm under the heading “Experts” in the prospectus.
/s/ KPMG LLP
Dallas, Texas
May 9, 2024
KPMG LLP, a Delaware limited liability partnership and a member firm of
The KPMG global organization of independent member firms affiliated with
KPMG International Limited, a private English company limited by guarantee.