We had a year-over-year increase of 1% of revenue, but that Q1 to Q2 was, again, something that we had predicted back in February and May when we made — when we laid out the budget, that’s a good sign. And that historically, we see Q1 being the lowest quarter, Q2 happen to jump, Q3 off slightly from Q2 and then the ramp up in Q4.
So based on what we’ve seen so far, we like the size in terms of the seasonality, historical timelines that are coming back in the business. And as you recall we didn’t see that last year.
It was pretty flat throughout the quarter.
It’s roughly $57 million to $58 million every quarter.
So it is a good sign.
I don’t want to predict what we’ll see in Q4.
Again, we have high interest rates, inflation, international tensions and upcoming presidency.
But typically, we have seen when interest rates get cut, investors really reward our technology customers around growth and you see technology companies invest more in sales and marketing.
What we’re seeing today and what we’ve seen in the last year and a half, so a lot of investments with our companies on R&D. And that R&D has to turn into ROI. And so, one of the triggers that we see or one of the catalysts we’ve historically seen is a cut in interest rate.
Bruce Goldfarb^ Great. And then in terms of product roadmap, where do you expect to invest post the Informa Tech combination after close?
Michael Cotoia^ Well I’ll tell you what we’re investing now for TechTarget because it shouldn’t really change and deviate much.
As you saw in Q2, we announced our account intent fees.
So that, again, it’s a Priority Engine-based offering that has a continuous stream of our first-party account insights into CRM and ABM systems.
So this is a separately purchased subscription that plugs into our clients’ current workflows. And clients can identify, they can engage and convert target accounts to programmatic and social advertising.
We do lot of power prioritization, ABM segmentation and creation, but it’s really valuable insights for sellers.
We also announced a partnership with 6sense revenue AI platform for our joint customers. With 6sense, TechTarget have a lot of joint customers.