The Coca-Cola Company (KO) 8-K Regulation FD Disclosure

Exhibit 99.1

The Coca-Cola Company and Subsidiaries                                    

Reclassified Operating Segment Data

Unaudited

(In millions)

	1Q16			2Q16			1Q15			2Q15			3Q15			4Q15			FY15			1Q14			2Q14			3Q14			4Q14			FY14			FY13
Net Operating Revenues — Third Party
Europe, Middle East & Africa	$	1,609		$	1,908		$	1,706		$	1,935		$	1,764		$	1,561		$	6,966		$	1,792		$	2,117		$	1,951		$	1,714		$	7,574		$	7,408
Latin America	917			921			1,047			955			993			1,004			3,999			1,094			1,105			1,161			1,237			4,597			4,748
North America	1,421			1,677			1,276			1,493			1,468			1,344			5,581			1,117			1,328			1,280			1,250			4,975			5,047
Asia Pacific	1,102			1,401			1,156			1,413			1,247			891			4,707			1,210			1,550			1,421			1,076			5,257			5,372
Bottling Investments	5,251			5,571			5,486			6,335			5,900			5,164			22,885			5,330			6,424			6,120			5,585			23,459			24,125
Corporate	(18		)	61			40			25			55			36			156			33			50			43			10			136			154
Consolidated	$	10,282		$	11,539		$	10,711		$	12,156		$	11,427		$	10,000		$	44,294		$	10,576		$	12,574		$	11,976		$	10,872		$	45,998		$	46,854
Net Operating Revenues — Intersegment
Europe, Middle East & Africa	$	141		$	123		$	144		$	158		$	169		$	150		$	621		$	159		$	184		$	187		$	162		$	692		$	689
Latin America	18			16			19			18			19			19			75			17			13			16			14			60			191
North America	943			1,032			1,041			1,158			1,112			948			4,259			944			1,155			1,151			1,046			4,296			4,168
Asia Pacific	133			159			129			188			159			69			545			105			173			154			57			489			497
Bottling Investments	41			44			45			50			48			35			178			43			51			56			42			192			195
Corporate	3			2			—			—			—			10			10			—			—			—			—			—			—
Eliminations	(1,279		)	(1,376		)	(1,378		)	(1,572		)	(1,507		)	(1,231		)	(5,688		)	(1,268		)	(1,576		)	(1,564		)	(1,321		)	(5,729		)	(5,740		)
Consolidated	$	—		$	—		$	—		$	—		$	—		$	—		$	—		$	—		$	—		$	—		$	—		$	—		$	—
Net Operating Revenues — Total
Europe, Middle East & Africa	$	1,750		$	2,031		$	1,850		$	2,093		$	1,933		$	1,711		$	7,587		$	1,951		$	2,301		$	2,138		$	1,876		$	8,266		$	8,097
Latin America	935			937			1,066			973			1,012			1,023			4,074			1,111			1,118			1,177			1,251			4,657			4,939
North America	2,364			2,709			2,317			2,651			2,580			2,292			9,840			2,061			2,483			2,431			2,296			9,271			9,215
Asia Pacific	1,235			1,560			1,285			1,601			1,406			960			5,252			1,315			1,723			1,575			1,133			5,746			5,869
Bottling Investments	5,292			5,615			5,531			6,385			5,948			5,199			23,063			5,373			6,475			6,176			5,627			23,651			24,320
Corporate	(15		)	63			40			25			55			46			166			33			50			43			10			136			154
Eliminations	(1,279		)	(1,376		)	(1,378		)	(1,572		)	(1,507		)	(1,231		)	(5,688		)	(1,268		)	(1,576		)	(1,564		)	(1,321		)	(5,729		)	(5,740		)
Consolidated	$	10,282		$	11,539		$	10,711		$	12,156		$	11,427		$	10,000		$	44,294		$	10,576		$	12,574		$	11,976		$	10,872		$	45,998		$	46,854
Operating Income (Loss)
Europe, Middle East & Africa	$	927		$	1,056		$	995		$	1,111		$	930		$	839		$	3,875		$	1,022		$	1,182		$	1,017		$	715		$	3,936		$	3,946
Latin America	523			512			578			525			538			528			2,169			668			633			653			362			2,316			2,908
North America	581			735			535			754			585			492			2,366			494			634			629			486			2,243			2,233
Asia Pacific	551			758			544			761			571			313			2,189			557			846			638			407			2,448			2,478
Bottling Investments	(118		)	216			(10		)	164			85			(115		)	124			(92		)	231			145			(71		)	213			314
Corporate	(323		)	(418		)	(346		)	(780		)	(330		)	(539		)	(1,995		)	(273		)	(356		)	(371		)	(448		)	(1,448		)	(1,651		)
Consolidated	$	2,141		$	2,859		$	2,296		$	2,535		$	2,379		$	1,518		$	8,728		$	2,376		$	3,170		$	2,711		$	1,451		$	9,708		$	10,228
Income (Loss) Before Income Taxes
Europe, Middle East & Africa	$	950		$	1,078		$	1,010		$	1,130		$	945		$	838		$	3,923		$	1,039		$	1,217		$	1,035		$	726		$	4,017		$	4,032
Latin America	518			520			588			526			535			515			2,164			667			636			654			362			2,319			2,920
North America	580			745			532			752			581			491			2,356			491			629			626			482			2,228			2,233
Asia Pacific	554			760			548			766			576			317			2,207			560			851			648			405			2,464			2,494
Bottling Investments	(432		)	269			(46		)	353			(547		)	(187		)	(427		)	(44		)	307			65			(208		)	120			880
Corporate	(276		)	927			(651		)	834			(365		)	(436		)	(618		)	(508		)	(256		)	(368		)	(691		)	(1,823		)	(1,082		)
Consolidated	$	1,894		$	4,299		$	1,981		$	4,361		$	1,725		$	1,538		$	9,605		$	2,205		$	3,384		$	2,660		$	1,076		$	9,325		$	11,477

Reclassified operating segment data reflect changes in the Company's operating structure which became effective August 1, 2016.

1

Exhibit 99.1

The Coca-Cola Company and Subsidiaries                                    

Reclassified Operating Segment Data

Unaudited

Reclassified Operating Review:

		Three Months Ended April 1, 2016
		Percent Change
		Europe, Middle East & Africa
Unit Case Volume		0
	Sparkling Beverages	(1)
	Still Beverages	4
Concentrate Sales/Reported Volume		(2)
Price/Mix		3
Currency		(4)
Acquisitions, Divestitures and Structural Items, Net		(2)
Reported Net Revenues		(5)
	Organic Revenues *	1
Reported Operating Income		(7)
	Comparable Currency Neutral Operating Income *	(2)
Reported Income Before Taxes		(6)
	Comparable Currency Neutral Income Before Taxes *	(1)

		Three Months Ended July 1, 2016
		Percent Change
		Europe, Middle East & Africa
Unit Case Volume		(1)
	Sparkling Beverages	0
	Still Beverages	(2)
Concentrate Sales/Reported Volume		0
Price/Mix		4
Currency		(3)
Acquisitions, Divestitures and Structural Items, Net		(4)
Reported Net Revenues		(3)
	Organic Revenues *	4
Reported Operating Income		(5)
	Comparable Currency Neutral Operating Income *	(2)
Reported Income Before Taxes		(5)
	Comparable Currency Neutral Income Before Taxes *	(3)

* Organic revenues, comparable currency neutral operating income and comparable currency neutral income before taxes are non-GAAP financial measures. Refer to the Reconciliation of GAAP and Non-GAAP Financial Measures schedule.

2

Exhibit 99.1

The Coca-Cola Company and Subsidiaries                                    

Reclassified Operating Segment Data

Unaudited

Reclassified Operating Review (continued):

		Three Months Ended April 3, 2015
		Percent Change
		Europe, Middle East & Africa
Unit Case Volume		2
	Sparkling Beverages	2
	Still Beverages	4
Reported Net Revenues		(5)
	Organic Revenues *	6
Reported Operating Income		(3)
	Comparable Currency Neutral Operating Income *	3
Reported Income Before Taxes		(3)
	Comparable Currency Neutral Income Before Taxes *	3

		Three Months Ended July 3, 2015
		Percent Change
		Europe, Middle East & Africa
Unit Case Volume		2
	Sparkling Beverages	1
	Still Beverages	7
Reported Net Revenues		(9)
	Organic Revenues *	3
Reported Operating Income		(6)
	Comparable Currency Neutral Operating Income *	2
Reported Income Before Taxes		(7)
	Comparable Currency Neutral Income Before Taxes *	1

		Three Months Ended October 2, 2015
		Percent Change
		Europe, Middle East & Africa
Unit Case Volume		4
	Sparkling Beverages	3
	Still Beverages	8
Reported Net Revenues		(10)
	Organic Revenues *	2
Reported Operating Income		(9)
	Comparable Currency Neutral Operating Income *	(3)
Reported Income Before Taxes		(9)
	Comparable Currency Neutral Income Before Taxes *	(3)

* Organic revenues, comparable currency neutral operating income and comparable currency neutral income before taxes are non-GAAP financial measures. Refer to the Reconciliation of GAAP and Non-GAAP Financial Measures schedule.

3

Exhibit 99.1

The Coca-Cola Company and Subsidiaries                                    

Reclassified Operating Segment Data

Unaudited

Reclassified Operating Review (continued):

		Three Months Ended December 31, 2015
		Percent Change
		Europe, Middle East & Africa
Unit Case Volume		2
	Sparkling Beverages	1
	Still Beverages	6
Reported Net Revenues		(9)
	Organic Revenues *	1
Reported Operating Income		17
	Comparable Currency Neutral Operating Income *	5
Reported Income Before Taxes		16
	Comparable Currency Neutral Income Before Taxes *	3

		Year Ended December 31, 2015
		Percent Change
		Europe, Middle East & Africa
Unit Case Volume		3
	Sparkling Beverages	2
	Still Beverages	6
Concentrate Sales/Reported Volume		2
Price/Mix		1
Currency		(10)
Acquisitions, Divestitures and Structural Items, Net		(1)
Reported Net Revenues		(8)
	Organic Revenues *	3
Reported Operating Income		(2)
	Comparable Currency Neutral Operating Income *	2
Reported Income Before Taxes		(2)
	Comparable Currency Neutral Income Before Taxes *	1

* Organic revenues, comparable currency neutral operating income and comparable currency neutral income before taxes are non-GAAP financial measures. Refer to the Reconciliation of GAAP and Non-GAAP Financial Measures schedule.

4

Exhibit 99.1

The Coca-Cola Company and Subsidiaries                                    

Reclassified Operating Segment Data

Unaudited

Reclassified Operating Review (continued):

		Year Ended December 31, 2014
		Percent Change
		Europe, Middle East & Africa
Unit Case Volume		1
	Sparkling Beverages	0
	Still Beverages	5
Concentrate Sales/Reported Volume		1
Price/Mix		3
Currency		(2)
Acquisitions, Divestitures and Structural Items, Net		0
Reported Net Revenues		2
	Organic Revenues *	4
Reported Operating Income		0
	Comparable Currency Neutral Operating Income *	4
Reported Income Before Taxes		0
	Comparable Currency Neutral Income Before Taxes *	4

* Organic revenues, comparable currency neutral operating income and comparable currency neutral income before taxes are non-GAAP financial measures. Refer to the Reconciliation of GAAP and Non-GAAP Financial Measures schedule.

5

Exhibit 99.1

The Coca-Cola Company and Subsidiaries                                    

Reconciliation of GAAP and Non-GAAP Financial Measures

Reclassified Operating Segment Data

Unaudited

The Company reports its financial results in accordance with accounting principles generally accepted in the United States ("GAAP" or referred to herein as "reported"). However, management uses non-GAAP financial measures in making financial, operating, compensation and planning decisions and in evaluating the Company's performance. Management believes that certain non-GAAP financial measures provide users with additional meaningful financial information that should be considered when assessing our ongoing performance. Non-GAAP financial measures should be viewed in addition to, and not as an alternative for, the Company’s reported results prepared in accordance with GAAP. Our non-GAAP financial information does not represent a comprehensive basis of accounting.

ITEMS IMPACTING COMPARABILITY

The following information is provided to give qualitative and quantitative information related to items impacting comparability for the Europe, Middle East and Africa operating segment. Items impacting comparability are not defined terms within GAAP. Therefore, our non-GAAP financial information may not be comparable to similarly titled measures reported by other companies. We determine which items to consider as "items impacting comparability" based on how management views our business; makes financial, operating, compensation and planning decisions; and evaluates the Company's ongoing performance. Items such as charges, gains and accounting changes which are viewed by management as impacting only the current period or the comparable period, but not both, or as pertaining to different and unrelated underlying activities or events across comparable periods, are generally considered "items impacting comparability". In addition, we provide the impact that changes in foreign currency exchange rates had on our financial results ("currency neutral") defined below.

Productivity and Reinvestment

During the periods presented, the Company incurred costs related to our productivity and reinvestment initiatives. These initiatives are focused on four key areas: restructuring the Company's global supply chain; implementing zero-based work, an evolution of zero-based budget principles across the organization; streamlining and simplifying the Company's operating model; and further driving increased discipline and efficiency in direct marketing investments.

CURRENCY NEUTRAL

Management evaluates the operating performance of our Company and our international subsidiaries on a currency neutral basis. We determine our currency neutral operating results by dividing or multiplying, as appropriate, our current period actual U.S. dollar operating results, normalizing for certain structural items in hyperinflationary economies, by the current period actual exchange rates (that include the impact of current period currency hedging activities), to derive our current period local currency operating results. We then multiply or divide, as appropriate, the derived current period local currency operating results by the foreign currency exchange rates (that also include the impact of the comparable prior period currency hedging activities) used to translate the Company's financial statements in the comparable prior year period to determine what the current period U.S. dollar operating results would have been if the foreign currency exchange rates had not changed from the comparable prior year period.

ORGANIC REVENUES

Organic revenues is a non-GAAP financial measure that excludes or has otherwise been adjusted for the impact of changes in foreign currency exchange rates and acquisitions, divestitures and structural items, as applicable. The adjustments related to acquisitions, divestitures and structural items for the periods presented consisted of the structural changes discussed below.

6

Exhibit 99.1

The Coca-Cola Company and Subsidiaries                                    

Reconciliation of GAAP and Non-GAAP Financial Measures

Reclassified Operating Segment Data

Unaudited

STRUCTURAL CHANGES

Structural changes generally refer to acquisitions or dispositions of bottling, distribution or canning operations and consolidation or deconsolidation of bottling and distribution entities for accounting purposes. In 2016, the Company deconsolidated our German bottling operations as a result of their being merged to create Coca-Cola European Partners plc ("CCEP"). As a result of the merger transaction, the Company now owns an equity method investment in CCEP. Accordingly, the impact of the deconsolidation and new equity method investment has been included as a structural change (a component of acquisitions and divestitures) in our analysis of net operating revenues for our Europe, Middle East and Africa operating segment. In 2015, the Company sold its global energy drink business to Monster Beverage Corporation ("Monster"); acquired Monster's non-energy drink business; amended its current distribution coordination agreements with Monster to expand into additional territories; and acquired a South African bottler. Accordingly, the impact of these activities have been included as structural items in our analysis of the impact of these changes on certain line items in our condensed consolidated statements of income for our Europe, Middle East and Africa operating segment.

7

Exhibit 99.1

The Coca-Cola Company and Subsidiaries
Reconciliation of GAAP and Non-GAAP Financial Measures
Unaudited
(In millions)
Reclassified Net Operating Revenues by Segment:
	Europe, Middle East & Africa
		Three Months Ended April 1, 2016		Three Months Ended July 1, 2016
Reported (GAAP)		$	1,750	$	2,031
Items Impacting Comparability:
Other Items		—		—
After Considering Items (Non-GAAP)		$	1,750	$	2,031
	Europe, Middle East & Africa
		Three Months Ended April 3, 2015		Three Months Ended July 3, 2015
Reported (GAAP)		$	1,850	$	2,093
Items Impacting Comparability:
Other Items		—		—
After Considering Items (Non-GAAP)		$	1,850	$	2,093
	Europe, Middle East & Africa
% Change — Reported (GAAP)		(5)		(3)
% Currency Impact		(4)		(3)
% Change — Currency Neutral Reported		(1)		0
% Acquisitions, Divestitures and Structural Items		(2)		(4)
% Change — Organic Revenues (Non-GAAP)		1		4
% Change — After Considering Items (Non-GAAP)		(5)		(3)
% Currency Impact After Considering Items (Non-GAAP)		(4)		(3)
% Change — Currency Neutral After Considering Items (Non-GAAP)		(1)		0

Note: Certain columns may not add due to rounding. Certain growth rates may not recalculate using the rounded dollar amounts provided.

8

Exhibit 99.1

The Coca-Cola Company and Subsidiaries
Reconciliation of GAAP and Non-GAAP Financial Measures
Unaudited
(In millions)
Reclassified Net Operating Revenues by Segment:
	Europe, Middle East & Africa
		Three Months Ended April 3, 2015		Three Months Ended July 3, 2015		Three Months Ended October 2, 2015		Three Months Ended December 31, 2015		Year Ended December 31, 2015
Reported (GAAP)		$	1,850	$	2,093	$	1,933	$	1,711	$	7,587
Items Impacting Comparability:
Other Items		—		—		—		—		—
After Considering Items (Non-GAAP)		$	1,850	$	2,093	$	1,933	$	1,711	$	7,587
	Europe, Middle East & Africa
		Three Months Ended March 28, 2014		Three Months Ended June 27, 2014		Three Months Ended September 26, 2014		Three Months Ended December 31, 2014		Year Ended December 31, 2014
Reported (GAAP)		$	1,951	$	2,301	$	2,138	$	1,876	$	8,266
Items Impacting Comparability:
Other Items		—		—		—		—		—
After Considering Items (Non-GAAP)		$	1,951	$	2,301	$	2,138	$	1,876	$	8,266
	Europe, Middle East & Africa
% Change — Reported (GAAP)		(5)		(9)		(10)		(9)		(8)
% Currency Impact		(11)		(12)		(11)		(9)		(10)
% Change — Currency Neutral Reported		6		2		1		0		2
% Acquisitions, Divestitures and Structural Items		0		0		(1)		(1)		(1)
% Change — Organic Revenues (Non-GAAP)		6		3		2		1		3
% Change — After Considering Items (Non-GAAP)		(5)		(9)		(10)		(9)		(8)
% Currency Impact After Considering Items (Non-GAAP)		(11)		(12)		(11)		(9)		(10)
% Change — Currency Neutral After Considering Items (Non-GAAP)		6		2		1		0		2

Note: Certain columns may not add due to rounding. Certain growth rates may not recalculate using the rounded dollar amounts provided.

9

Exhibit 99.1

The Coca-Cola Company and Subsidiaries
Reconciliation of GAAP and Non-GAAP Financial Measures
Unaudited
(In millions)
Reclassified Net Operating Revenues by Segment:
	Europe, Middle East & Africa
		Year Ended December 31, 2014
Reported (GAAP)		$	8,266
Items Impacting Comparability:
Other Items		—
After Considering Items (Non-GAAP)		$	8,266
	Europe, Middle East & Africa
		Year Ended December 31, 2013
Reported (GAAP)		$	8,097
Items Impacting Comparability:
Other Items		—
After Considering Items (Non-GAAP)		$	8,097
	Europe, Middle East & Africa
% Change — Reported (GAAP)		2
% Currency Impact		(2)
% Change — Currency Neutral Reported		4
% Acquisitions, Divestitures and Structural Items		0
% Change — Organic Revenues (Non-GAAP)		4
% Change — After Considering Items (Non-GAAP)		2
% Currency Impact After Considering Items (Non-GAAP)		(2)
% Change — Currency Neutral After Considering Items (Non-GAAP)		4

Note: Certain columns may not add due to rounding. Certain growth rates may not recalculate using the rounded dollar amounts provided.

10

Exhibit 99.1

The Coca-Cola Company and Subsidiaries
Reconciliation of GAAP and Non-GAAP Financial Measures
Unaudited
(In millions)
Reclassified Operating Income (Loss) by Segment:
	Europe, Middle East & Africa
		Three Months Ended April 1, 2016		Three Months Ended July 1, 2016
Reported (GAAP)		$	927	$	1,056
Items Impacting Comparability:
Productivity & Reinvestment1		3		1
Equity Investees		—		—
Other Items		—		—
After Considering Items (Non-GAAP)		$	930	$	1,057
	Europe, Middle East & Africa
		Three Months Ended April 3, 2015		Three Months Ended July 3, 2015
Reported (GAAP)		$	995	$	1,111
Items Impacting Comparability:
Productivity & Reinvestment2		1		3
Equity Investees		—		—
Other Items		—		—
After Considering Items (Non-GAAP)		$	996	$	1,114
	Europe, Middle East & Africa
% Change — Reported (GAAP)		(7)		(5)
% Currency Impact		(4)		(3)
% Change — Currency Neutral Reported		(2)		(2)
% Change — After Considering Items (Non-GAAP)		(7)		(5)
% Currency Impact After Considering Items (Non-GAAP)		(4)		(3)
% Change — Currency Neutral After Considering Items (Non-GAAP)		(2)		(2)

Note: Certain columns may not add due to rounding. Certain growth rates may not recalculate using the rounded dollar amounts provided.

¹  During the three months ended April 1, 2016 and July 1, 2016, the Company recorded charges of $3 million and $1 million, respectively, in the Europe, Middle East & Africa operating segment related to our productivity and reinvestment program.

²  During the three months ended April 3, 2015 and July 3, 2015, the Company recorded charges of $1 million and $3 million, respectively, in the Europe, Middle East & Africa operating segment related to our productivity and reinvestment program.

11

Exhibit 99.1

The Coca-Cola Company and Subsidiaries
Reconciliation of GAAP and Non-GAAP Financial Measures
Unaudited
(In millions)
Reclassified Operating Income (Loss) by Segment:
	Europe, Middle East & Africa
		Three Months Ended April 3, 2015		Three Months Ended July 3, 2015		Three Months Ended October 2, 2015			Three Months Ended December 31, 2015			Year Ended December 31, 2015
Reported (GAAP)		$	995	$	1,111	$	930		$	839		$	3,875
Items Impacting Comparability:
Productivity & Reinvestment1		1		3		(1		)	(12		)	(9		)
Equity Investees		—		—		—			—			—
Other Items		—		—		—			—			—
After Considering Items (Non-GAAP)		$	996	$	1,114	$	929		$	827		$	3,866
	Europe, Middle East & Africa
		Three Months Ended March 28, 2014		Three Months Ended June 27, 2014		Three Months Ended September 26, 2014			Three Months Ended December 31, 2014			Year Ended December 31, 2014
Reported (GAAP)		$	1,022	$	1,182	$	1,017		$	715		$	3,936
Items Impacting Comparability:
Productivity & Reinvestment2		—		—		3			134			137
Equity Investees		—		—		—			—			—
Other Items		—		—		—			—			—
After Considering Items (Non-GAAP)		$	1,022	$	1,182	$	1,020		$	849		$	4,073
	Europe, Middle East & Africa
% Change — Reported (GAAP)		(3)		(6)		(9)			17			(2)
% Currency Impact		(6)		(8)		(6)			(8)			(7)
% Change — Currency Neutral Reported		3		2		(3)			26			5
% Change — After Considering Items (Non-GAAP)		(3)		(6)		(9)			(2)			(5)
% Currency Impact After Considering Items (Non-GAAP)		(6)		(8)		(6)			(7)			(7)
% Change — Currency Neutral After Considering Items (Non-GAAP)		3		2		(3)			5			2

Note: Certain columns may not add due to rounding. Certain growth rates may not recalculate using the rounded dollar amounts provided.

¹  During the three months ended April 3, 2015, July 3, 2015, October 2, 2015 and December 31, 2015, the Company recorded charges of $1 million and $3 million and gains of $1 million and $12 million, respectively, in the Europe, Middle East & Africa operating segment related to our productivity and reinvestment program. During the year ended December 31, 2015, the Company recorded a gain of $9 million in the Europe, Middle East & Africa operating segment related to our productivity and reinvestment program.

²  During the three months ended September 26, 2014 and December 31, 2014, the Company recorded charges of $3 million and $134 million, respectively, in the Europe, Middle East & Africa operating segment related to our productivity and reinvestment program.During the year ended December 31, 2014, the Company recorded a charge of $137 million in the Europe, Middle East & Africa operating segment related to our productivity and reinvestment program.

12

Exhibit 99.1

The Coca-Cola Company and Subsidiaries
Reconciliation of GAAP and Non-GAAP Financial Measures
Unaudited
(In millions)
Reclassified Operating Income (Loss) by Segment:
	Europe, Middle East & Africa
		Year Ended December 31, 2014
Reported (GAAP)		$	3,936
Items Impacting Comparability:
Productivity & Reinvestment1		137
Equity Investees		—
Other Items		—
After Considering Items (Non-GAAP)		$	4,073
	Europe, Middle East & Africa
		Year Ended December 31, 2013
Reported (GAAP)		$	3,946
Items Impacting Comparability:
Productivity & Reinvestment1		59
Equity Investees		—
Other Items		—
After Considering Items (Non-GAAP)		$	4,005
	Europe, Middle East & Africa
% Change — Reported (GAAP)		0
% Currency Impact		(2)
% Change — Currency Neutral Reported		2
% Change — After Considering Items (Non-GAAP)		2
% Currency Impact After Considering Items (Non-GAAP)		(2)
% Change — Currency Neutral After Considering Items (Non-GAAP)		4

Note: Certain columns may not add due to rounding. Certain growth rates may not recalculate using the rounded dollar amounts provided.

¹  During the years ended December 31, 2014 and December 31, 2013, the Company recorded charges of $137 million and $59 million, respectively, in the Europe, Middle East & Africa operating segment related to our productivity and reinvestment program.

13

Exhibit 99.1

The Coca-Cola Company and Subsidiaries
Reconciliation of GAAP and Non-GAAP Financial Measures
Unaudited
(In millions)
Reclassified Income (Loss) Before Income Taxes by Segment:
	Europe, Middle East & Africa
		Three Months Ended April 1, 2016		Three Months Ended July 1, 2016
Reported (GAAP)		$	950	$	1,078
Items Impacting Comparability:
Productivity & Reinvestment1		3		1
Equity Investees		—		—
Other Items		—		—
After Considering Items (Non-GAAP)		$	953	$	1,079
	Europe, Middle East & Africa
		Three Months Ended April 3, 2015		Three Months Ended July 3, 2015
Reported (GAAP)		$	1,010	$	1,130
Items Impacting Comparability:
Productivity & Reinvestment2		1		3
Equity Investees3		1		5
Other Items		—		—
After Considering Items (Non-GAAP)		$	1,012	$	1,138
	Europe, Middle East & Africa
% Change — Reported (GAAP)		(6)		(5)
% Currency Impact		(4)		(3)
% Change — Currency Neutral Reported		(1)		(2)
% Change — After Considering Items (Non-GAAP)		(6)		(5)
% Currency Impact After Considering Items (Non-GAAP)		(4)		(3)
% Change — Currency Neutral After Considering Items (Non-GAAP)		(1)		(3)

Note: Certain columns may not add due to rounding. Certain growth rates may not recalculate using the rounded dollar amounts provided.

¹  During the three months ended April 1, 2016 and July 1, 2016, the Company recorded charges of $3 million and $1 million, respectively, in the Europe, Middle East & Africa operating segment related to our productivity and reinvestment program.

²  During the three months ended April 3, 2015 and July 3, 2015, the Company recorded charges of $1 million and $3 million, respectively, in the Europe, Middle East & Africa operating segment related to our productivity and reinvestment program.

³  During the three months ended April 3, 2015 and July 3, 2015, the Company recorded net charges of $1 million and $5 million, respectively, in the Europe, Middle East & Africa operating segment. These amounts represent the Company's proportionate share of unusual or infrequent items recorded by certain of our equity method investees.

14

Exhibit 99.1

The Coca-Cola Company and Subsidiaries
Reconciliation of GAAP and Non-GAAP Financial Measures
Unaudited
(In millions)
Reclassified Income (Loss) Before Taxes by Segment:
	Europe, Middle East & Africa
		Three Months Ended April 3, 2015		Three Months Ended July 3, 2015		Three Months Ended October 2, 2015			Three Months Ended December 31, 2015			Year Ended December 31, 2015
Reported (GAAP)		$	1,010	$	1,130	$	945		$	838		$	3,923
Items Impacting Comparability:
Productivity & Reinvestment1		1		3		(1		)	(12		)	(9		)
Equity Investees2		1		5		(3		)	1			4
Other Items		—		—		—			—			—
After Considering Items (Non-GAAP)		$	1,012	$	1,138	$	941		$	827		$	3,918
	Europe, Middle East & Africa
		Three Months Ended March 28, 2014		Three Months Ended June 27, 2014		Three Months Ended September 26, 2014			Three Months Ended December 31, 2014			Year Ended December 31, 2014
Reported (GAAP)		$	1,039	$	1,217	$	1,035		$	726		$	4,017
Items Impacting Comparability:
Productivity & Reinvestment3		—		—		3			134			137
Equity Investees4		—		—		—			2			2
Other Items		—		—		—			—			—
After Considering Items (Non-GAAP)		$	1,039	$	1,217	$	1,038		$	862		$	4,156
	Europe, Middle East & Africa
% Change — Reported (GAAP)		(3)		(7)		(9)			16			(2)
% Currency Impact		(6)		(8)		(6)			(8)			(7)
% Change — Currency Neutral Reported		3		0		(3)			24			5
% Change — After Considering Items (Non-GAAP)		(3)		(7)		(9)			(4)			(6)
% Currency Impact After Considering Items (Non-GAAP)		(6)		(8)		(6)			(7)			(7)
% Change — Currency Neutral After Considering Items (Non-GAAP)		3		1		(3)			3			1

Note: Certain columns may not add due to rounding. Certain growth rates may not recalculate using the rounded dollar amounts provided.

¹  During the three months ended April 3, 2015, July 3, 2015, October 2, 2015 and December 31, 2015, the Company recorded charges of $1 million and $3 million and gains of $1 million and $12 million, respectively, in the Europe, Middle East & Africa operating segment related to our productivity and reinvestment program. During the year ended December 31, 2015, the Company recorded a gain of $9 million in the Europe, Middle East & Africa operating segment related to our productivity and reinvestment program.

²  During the three months ended April 3, 2015, July 3, 2015, October 2, 2015 and December 31, 2015, the Company recorded net charges of $1 million and $5 million, a net gain of $3 million, and a net charge of $1 million, respectively, in the Europe, Middle East & Africa operating segment. During the year ended December 31, 2015, the Company recorded a net charge of $4 million in the Europe, Middle East & Africa operating segment. These amounts represent the Company's proportionate share of unusual or infrequent items recorded by certain of our equity method investees.

³  During the three months ended September 26, 2014 and December 31, 2014, the Company recorded charges of $3 million and $134 million, respectively, in the Europe, Middle East & Africa operating segment related to our productivity and reinvestment program.During the year ended December 31, 2014, the Company recorded a charge of $137 million in the Europe, Middle East & Africa operating segment related to our productivity and reinvestment program.

⁴  During the three months and year ended December 31, 2014, the Company recorded a net charge of $2 million in the Europe, Middle East & Africa operating segment. This amount represents the Company's proportionate share of unusual or infrequent items recorded by certain of our equity method investees.

15

Exhibit 99.1

The Coca-Cola Company and Subsidiaries
Reconciliation of GAAP and Non-GAAP Financial Measures
Unaudited
(In millions)
Reclassified Income (Loss) Before Income Taxes by Segment:
	Europe, Middle East & Africa
		Year Ended December 31, 2014
Reported (GAAP)		$	4,017
Items Impacting Comparability:
Productivity & Reinvestment1		137
Equity Investees2		2
Other Items		—
After Considering Items (Non-GAAP)		$	4,156
	Europe, Middle East & Africa
		Year Ended December 31, 2013
Reported (GAAP)		$	4,032
Items Impacting Comparability:
Productivity & Reinvestment1		59
Equity Investees		—
Other Items		—
After Considering Items (Non-GAAP)		$	4,091
	Europe, Middle East & Africa
% Change — Reported (GAAP)		0
% Currency Impact		(2)
% Change — Currency Neutral Reported		2
% Change — After Considering Items (Non-GAAP)		2
% Currency Impact After Considering Items (Non-GAAP)		(2)
% Change — Currency Neutral After Considering Items (Non-GAAP)		4

Note: Certain columns may not add due to rounding. Certain growth rates may not recalculate using the rounded dollar amounts provided.

¹  During the years ended December 31, 2014 and December 31, 2013, the Company recorded charges of $137 million and $59 million, respectively, in the Europe, Middle East & Africa operating segment related to our productivity and reinvestment program.

²  During the year ended December 31, 2014, the Company recorded a net charge of $2 million in the Europe, Middle East & Africa operating segment. This amount represents the Company's proportionate share of unusual or infrequent items recorded by certain of our equity method investees.

16