Rowland & Co Investment Counsel 13F-HR Quarterly holdings report by institutional manager

The Securities and Exchange Commission has not necessarily reviewed the information in this filing and has not determined if it is accurate and complete.
The reader should not assume that the information is accurate and complete.

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 13F

FORM 13F INFORMATION TABLE

OMB APPROVAL

OMB Number:		3235-0006
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COLUMN 1	COLUMN 2	COLUMN 3	COLUMN 4	COLUMN 5			COLUMN 6	COLUMN 7	COLUMN 8
			VALUE	SHRS OR	SH/	PUT/	INVESTMENT	OTHER	VOTING AUTHORITY
NAME OF ISSUER	TITLE OF CLASS	CUSIP	(x$1000)	PRN AMT	PRN	CALL	DISCRETION	MANAGER	SOLE	SHARED	NONE
INTEL CORP COM	COM	458140100	17,302,935	289,201	SH		SOLE		289,201	0	0
APPLE INC COM	COM	037833100	17,172,666	47,074	SH		SOLE		47,074	0	0
MICROSOFT CORP COM	COM	594918104	11,783,671	57,902	SH		SOLE		57,902	0	0
PROGRESSIVE CORP OHIO COM	COM	743315103	11,339,139	141,544	SH		SOLE		141,544	0	0
AUTOMATIC DATA PROCESSING INC COM	COM	053015103	10,992,328	73,828	SH		SOLE		73,828	0	0
COCA COLA CO COM	COM	191216100	10,933,881	244,715	SH		SOLE		244,715	0	0
JOHNSON & JOHNSON COM	COM	478160104	9,997,377	71,089	SH		SOLE		71,089	0	0
MCDONALDS CORP COM	COM	580135101	8,664,220	46,968	SH		SOLE		46,968	0	0
WALMART INC COM	COM	931142103	8,431,918	70,395	SH		SOLE		70,395	0	0
HOME DEPOT INC COM	COM	437076102	8,091,700	32,300	SH		SOLE		32,300	0	0
TRUIST FINL CORP COM	COM	89832Q109	7,728,960	205,831	SH		SOLE		205,831	0	0
QUALCOMM INC COM	COM	747525103	7,082,431	77,649	SH		SOLE		77,649	0	0
LILLY ELI & CO COM	COM	532457108	6,282,258	38,264	SH		SOLE		38,264	0	0
GENUINE PARTS CO COM	COM	372460105	5,774,273	66,401	SH		SOLE		66,401	0	0
ZEBRA TECHNOLOGIES CORPORATION CL A	COM	989207105	5,475,794	21,394	SH		SOLE		21,394	0	0
CHUBB LIMITED COM	COM	H1467J104	5,427,059	42,861	SH		SOLE		42,861	0	0
WERNER ENTERPRISES INC COM	COM	950755108	5,177,176	118,933	SH		SOLE		118,933	0	0
CUMMINS INC COM	COM	231021106	4,699,822	27,125	SH		SOLE		27,125	0	0
AMGEN INC COM	COM	031162100	4,588,674	19,455	SH		SOLE		19,455	0	0
EXXON MOBIL CORP COM	COM	30231G102	4,402,988	98,456	SH		SOLE		98,456	0	0
CHEVRON CORP NEW COM	COM	166764100	4,383,417	49,124	SH		SOLE		49,124	0	0
BIO-TECHNE CORP COM	COM	09073M104	4,331,276	16,402	SH		SOLE		16,402	0	0
CULLEN FROST BANKERS INC COM	COM	229899109	4,109,824	55,010	SH		SOLE		55,010	0	0
SYSCO CORP COM	COM	871829107	4,084,145	74,719	SH		SOLE		74,719	0	0
WEYERHAEUSER CO MTN BE COM NEW	COM	962166104	3,823,640	170,242	SH		SOLE		170,242	0	0
KIMBERLY CLARK CORP COM	COM	494368103	3,818,704	27,015	SH		SOLE		27,015	0	0
UNITED PARCEL SERVICE INC CL B	COM	911312106	3,660,053	32,920	SH		SOLE		32,920	0	0
MERCK & CO. INC COM	COM	58933Y105	3,591,773	46,447	SH		SOLE		46,447	0	0
TELEFLEX INCORPORATED COM	COM	879369106	3,470,549	9,535	SH		SOLE		9,535	0	0
AT&T INC COM	COM	00206R102	3,351,268	110,859	SH		SOLE		110,859	0	0
COPART INC COM	COM	217204106	3,323,805	39,916	SH		SOLE		39,916	0	0
SONOCO PRODS CO COM	COM	835495102	3,123,539	59,734	SH		SOLE		59,734	0	0
DISNEY WALT CO COM DISNEY	COM	254687106	2,898,813	25,996	SH		SOLE		25,996	0	0
ALPHABET INC CAP STK CL C	COM	02079K107	2,895,073	2,048	SH		SOLE		2,048	0	0
DENTSPLY SIRONA INC COM	COM	24906P109	2,855,305	64,804	SH		SOLE		64,804	0	0
CSX CORP COM	COM	126408103	2,744,237	39,349	SH		SOLE		39,349	0	0
PATTERSON COS INC COM	COM	703395103	2,239,267	101,784	SH		SOLE		101,784	0	0
PAYCHEX INC COM	COM	704326107	2,216,295	29,258	SH		SOLE		29,258	0	0
COMPASS MINERALS INTL INC COM	COM	20451N101	2,198,876	45,105	SH		SOLE		45,105	0	0
CONOCOPHILLIPS COM	COM	20825C104	2,063,786	49,114	SH		SOLE		49,114	0	0
GILEAD SCIENCES INC COM	COM	375558103	2,022,983	26,293	SH		SOLE		26,293	0	0
PFIZER INC COM	COM	717081103	2,018,437	61,725	SH		SOLE		61,725	0	0
MAXIMUS INC COM	COM	577933104	1,974,713	28,030	SH		SOLE		28,030	0	0
DUKE ENERGY CORP NEW COM NEW	COM	26441C204	1,955,345	24,475	SH		SOLE		24,475	0	0
COSTCO WHSL CORP NEW COM	COM	22160K105	1,923,649	6,344	SH		SOLE		6,344	0	0
SKYWORKS SOLUTIONS INC COM	COM	83088M102	1,772,267	13,861	SH		SOLE		13,861	0	0
CINTAS CORP COM	COM	172908105	1,769,829	6,644	SH		SOLE		6,644	0	0
AFLAC INC COM	COM	001055102	1,731,547	48,167	SH		SOLE		48,167	0	0
WESTERN UN CO COM	COM	959802109	1,670,308	77,257	SH		SOLE		77,257	0	0
EMERSON ELEC CO COM	COM	291011104	1,537,981	24,794	SH		SOLE		24,794	0	0
JPMORGAN CHASE & CO COM	COM	46625H100	1,436,850	15,275	SH		SOLE		15,275	0	0
LEGGETT & PLATT INC COM	COM	524660107	1,369,519	38,962	SH		SOLE		38,962	0	0
GLOBE LIFE INC COM	COM	37959E102	1,325,245	17,853	SH		SOLE		17,853	0	0
WASTE MGMT INC DEL COM	COM	94106L109	1,317,361	12,438	SH		SOLE		12,438	0	0
PACKAGING CORP AMER COM	COM	695156109	1,247,978	12,504	SH		SOLE		12,504	0	0
PROCTER AND GAMBLE CO COM	COM	742718109	1,174,776	9,825	SH		SOLE		9,825	0	0
RENAISSANCERE HOLDINGS LTD COM	COM	G7496G103	1,079,970	6,314	SH		SOLE		6,314	0	0
INTERDIGITAL INC COM	COM	45867G101	970,496	17,137	SH		SOLE		17,137	0	0
3M CO COM	COM	88579Y101	856,743	5,492	SH		SOLE		5,492	0	0
VANGUARD TOTAL STOCK MARKET INDEX FUND	COM	922908769	825,935	5,276	SH		SOLE		5,276	0	0
WEC ENERGY GROUP INC COM	COM	92939U106	801,121	9,140	SH		SOLE		9,140	0	0
ROSS STORES INC COM	COM	778296103	746,787	8,761	SH		SOLE		8,761	0	0
ILLINOIS TOOL WKS INC COM	COM	452308109	729,106	4,169	SH		SOLE		4,169	0	0
SMUCKER J M CO COM NEW	COM	832696405	720,566	6,810	SH		SOLE		6,810	0	0
PENTAIR PLC SHS	COM	G7S00T104	670,143	17,640	SH		SOLE		17,640	0	0
NEXTERA ENERGY INC COM	COM	65339F101	662,808	2,759	SH		SOLE		2,759	0	0
VANGUARD TOTAL STOCK MARKET INDEX ADMIRAL	COM	922908728	656,334	8,606	SH		SOLE		8,606	0	0
SOUTHERN CO COM	COM	842587107	643,294	12,406	SH		SOLE		12,406	0	0
HORMEL FOODS CORP COM	COM	440452100	642,377	13,308	SH		SOLE		13,308	0	0
CHURCH & DWIGHT INC COM	COM	171340102	614,998	7,956	SH		SOLE		7,956	0	0
MCCORMICK & CO INC COM NON VTG	COM	579780206	595,945	3,321	SH		SOLE		3,321	0	0
BAXTER INTL INC COM	COM	071813109	591,854	6,874	SH		SOLE		6,874	0	0
HONEYWELL INTL INC COM	COM	438516106	577,677	3,995	SH		SOLE		3,995	0	0
WALGREENS BOOTS ALLIANCE INC COM	COM	931427108	576,262	13,594	SH		SOLE		13,594	0	0
TARGET CORP COM	COM	87612E106	537,646	4,483	SH		SOLE		4,483	0	0
DEVON ENERGY CORP NEW COM	COM	25179M103	530,712	46,800	SH		SOLE		46,800	0	0
CLOROX CO DEL COM	COM	189054109	514,381	2,344	SH		SOLE		2,344	0	0
VULCAN MATLS CO COM	COM	929160109	505,337	4,362	SH		SOLE		4,362	0	0
CONSOLIDATED EDISON INC COM	COM	209115104	469,990	6,534	SH		SOLE		6,534	0	0
MAXIM INTEGRATED PRODS INC COM	COM	57772K101	446,695	7,370	SH		SOLE		7,370	0	0
MEREDITH CORP COM	COM	589433101	444,633	30,559	SH		SOLE		30,559	0	0
VERIZON COMMUNICATIONS INC COM	COM	92343V104	439,606	7,974	SH		SOLE		7,974	0	0
BERKSHIRE HATHAWAY INC DEL CL B NEW	COM	084670702	428,959	2,403	SH		SOLE		2,403	0	0
BROWN FORMAN CORP CL B	COM	115637209	406,851	6,391	SH		SOLE		6,391	0	0
GENTEX CORP COM	COM	371901109	402,913	15,635	SH		SOLE		15,635	0	0
PEPSICO INC COM	COM	713448108	393,076	2,972	SH		SOLE		2,972	0	0
NVIDIA CORPORATION COM	COM	67066G104	386,368	1,017	SH		SOLE		1,017	0	0
FIDELITY SMALL CAP GROWTH	COM	316389766	367,272	13,653	SH		SOLE		13,653	0	0
AIR PRODS & CHEMS INC COM	COM	009158106	361,599	1,497	SH		SOLE		1,497	0	0
BOEING CO COM	COM	097023105	355,968	1,942	SH		SOLE		1,942	0	0
ISHARES U.S. TREASURY BOND ETF	COM	46429B267	353,737	12,638	SH		SOLE		12,638	0	0
MASCO CORP COM	COM	574599106	349,621	6,963	SH		SOLE		6,963	0	0
EVEREST RE GROUP LTD COM	COM	G3223R108	339,199	1,645	SH		SOLE		1,645	0	0
V F CORP COM	COM	918204108	327,239	5,369	SH		SOLE		5,369	0	0
COOPER TIRE & RUBR CO COM	COM	216831107	324,914	11,768	SH		SOLE		11,768	0	0
NORDSTROM INC COM	COM	655664100	307,830	19,872	SH		SOLE		19,872	0	0
BIO RAD LABS INC CL A	COM	090572207	299,337	663	SH		SOLE		663	0	0
VANGUARD GROWTH INDEX FUND	COM	922908736	294,849	1,459	SH		SOLE		1,459	0	0
FACTSET RESH SYS INC COM	COM	303075105	293,980	895	SH		SOLE		895	0	0
DOMINION ENERGY INC COM	COM	25746U109	286,971	3,535	SH		SOLE		3,535	0	0
INTERNATIONAL BUSINESS MACHS COM	COM	459200101	281,376	2,329	SH		SOLE		2,329	0	0
GENERAL ELECTRIC CO COM	COM	369604103	276,770	40,522	SH		SOLE		40,522	0	0
ISHARES CORE MSCI EAFE ETF	COM	46432F842	271,967	4,758	SH		SOLE		4,758	0	0
PHILLIPS 66 COM	COM	718546104	262,583	3,652	SH		SOLE		3,652	0	0
COLGATE PALMOLIVE CO COM	COM	194162103	260,952	3,562	SH		SOLE		3,562	0	0
BROWN & BROWN INC COM	COM	115236101	249,655	6,125	SH		SOLE		6,125	0	0
ISHARES CORE MSCI EMERGING MARKETS ETF	COM	46434G103	245,756	5,162	SH		SOLE		5,162	0	0
SNAP ON INC COM	COM	833034101	241,699	1,745	SH		SOLE		1,745	0	0
BANK MONTREAL QUE COM	COM	063671101	237,451	4,476	SH		SOLE		4,476	0	0
VANGUARD VALUE INDEX FUND	COM	922908744	237,322	2,383	SH		SOLE		2,383	0	0
CHIPOTLE MEXICAN GRILL INC COM	COM	169656105	233,623	222	SH		SOLE		222	0	0
SHERWIN WILLIAMS CO COM	COM	824348106	232,873	403	SH		SOLE		403	0	0
ISHARES EDGE MSCI MIN VOL USA ETF	COM	46429B697	232,334	3,832	SH		SOLE		3,832	0	0
ABBOTT LABS COM	COM	002824100	232,232	2,540	SH		SOLE		2,540	0	0
AMCOR PLC ORD	COM	G0250X107	222,567	21,799	SH		SOLE		21,799	0	0
HODGES SMALL CAP FUND	COM	742935299	221,765	15,617	SH		SOLE		15,617	0	0
CRACKER BARREL OLD CTRY STORE COM	COM	22410J106	219,047	1,975	SH		SOLE		1,975	0	0
STARBUCKS CORP COM	COM	855244109	216,354	2,940	SH		SOLE		2,940	0	0
TEXAS INSTRS INC COM	COM	882508104	215,975	1,701	SH		SOLE		1,701	0	0
FIDELITY INTERNATIONAL INDEX FUND INSTITUTIONAL PREMIUM CLASS	COM	315911727	214,146	5,592	SH		SOLE		5,592	0	0
VISA INC COM CL A	COM	92826C839	207,397	1,073	SH		SOLE		1,073	0	0
PRICE T ROWE GROUP INC COM	COM	74144T108	200,070	1,620	SH		SOLE		1,620	0	0
REGIONS FINANCIAL CORP NEW COM	COM	7591EP100	182,423	16,405	SH		SOLE		16,405	0	0
BIOGEN INC COM	COM	09062X103	178,188	666	SH		SOLE		666	0	0
DFA TAX-MGD. US TARGETED VALUE PORTFOLIO	COM	233203579	177,755	6,748	SH		SOLE		6,748	0	0
MINERALS TECHNOLOGIES INC COM	COM	603158106	177,160	3,775	SH		SOLE		3,775	0	0
VANGUARD DIVIDEND APPRECIATION INDEX FUND	COM	921908844	164,052	1,400	SH		SOLE		1,400	0	0
BRISTOL-MYERS SQUIBB CO COM	COM	110122108	158,936	2,703	SH		SOLE		2,703	0	0
ISHARES CORE S&P 500 ETF	COM	464287200	157,322	508	SH		SOLE		508	0	0
ACUITY BRANDS INC COM	COM	00508Y102	153,471	1,603	SH		SOLE		1,603	0	0
SPDR S&P 500 ETF	COM	78462F103	152,946	496	SH		SOLE		496	0	0
COMMERCE BANCSHARES INC COM	COM	200525103	151,707	2,551	SH		SOLE		2,551	0	0
LANCASTER COLONY CORP COM	COM	513847103	144,915	935	SH		SOLE		935	0	0
ABBVIE INC COM	COM	00287Y109	141,673	1,443	SH		SOLE		1,443	0	0
RAYTHEON TECHNOLOGIES CORP COM	COM	75513E101	138,205	2,242	SH		SOLE		2,242	0	0
ISHARES EDGE MSCI MIN VOL EAFE ETF	COM	46429B689	137,272	2,078	SH		SOLE		2,078	0	0
VANGUARD SPECIALIZED HEALTH CARE ADMIRAL SHARES	COM	921908885	135,917	1,539	SH		SOLE		1,539	0	0
F5 NETWORKS INC COM	COM	315616102	135,295	970	SH		SOLE		970	0	0
DFA TAX MANAGED US MARKETWIDE VALUE PORTFOLIO	COM	25434D831	133,446	5,537	SH		SOLE		5,537	0	0
ALPHABET INC CAP STK CL A	COM	02079K305	133,296	94	SH		SOLE		94	0	0
AMAZON COM INC COM	COM	023135106	132,423	48	SH		SOLE		48	0	0
X-TRACKERS MSCI EAFE HEDGED EQUITY ETF	COM	233051200	130,369	4,314	SH		SOLE		4,314	0	0
STANLEY BLACK & DECKER INC COM	COM	854502101	128,926	925	SH		SOLE		925	0	0
RPM INTL INC COM	COM	749685103	112,402	1,497	SH		SOLE		1,497	0	0
DFA TAX MANAGED US EQUITY PORTFOLIO	COM	233203447	112,064	3,370	SH		SOLE		3,370	0	0
CORNING INC COM	COM	219350105	111,447	4,303	SH		SOLE		4,303	0	0
DOMINI SOCIAL INVT TR	COM	257132308	108,704	4,370	SH		SOLE		4,370	0	0
MARATHON PETE CORP COM	COM	56585A102	108,252	2,896	SH		SOLE		2,896	0	0
NORFOLK SOUTHERN CORP COM	COM	655844108	107,097	610	SH		SOLE		610	0	0
FAIR ISAAC CORP COM	COM	303250104	104,510	250	SH		SOLE		250	0	0