Rowland & Co Investment Counsel 13F-HR Quarterly holdings report by institutional manager

The Securities and Exchange Commission has not necessarily reviewed the information in this filing and has not determined if it is accurate and complete.
The reader should not assume that the information is accurate and complete.

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 13F

FORM 13F INFORMATION TABLE

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COLUMN 1	COLUMN 2	COLUMN 3	COLUMN 4	COLUMN 5			COLUMN 6	COLUMN 7	COLUMN 8
			VALUE	SHRS OR	SH/	PUT/	INVESTMENT	OTHER	VOTING AUTHORITY
NAME OF ISSUER	TITLE OF CLASS	CUSIP	(x$1000)	PRN AMT	PRN	CALL	DISCRETION	MANAGER	SOLE	SHARED	NONE
INTEL CORP COM	COM	458140100	15,674,216	289,619	SH		SOLE		289,619	0	0
APPLE INC COM	COM	037833100	11,864,670	46,658	SH		SOLE		46,658	0	0
COCA COLA CO COM	COM	191216100	10,931,602	247,041	SH		SOLE		247,041	0	0
PROGRESSIVE CORP OHIO COM	COM	743315103	10,572,218	143,177	SH		SOLE		143,177	0	0
AUTOMATIC DATA PROCESSING INC COM	COM	053015103	10,250,108	74,993	SH		SOLE		74,993	0	0
JOHNSON & JOHNSON COM	COM	478160104	9,423,326	71,862	SH		SOLE		71,862	0	0
MICROSOFT CORP COM	COM	594918104	9,383,823	59,500	SH		SOLE		59,500	0	0
WALMART INC COM	COM	931142103	8,083,499	71,145	SH		SOLE		71,145	0	0
MCDONALDS CORP COM	COM	580135101	7,692,094	46,520	SH		SOLE		46,520	0	0
TRUIST FINL CORP COM	COM	89832Q109	6,459,532	209,453	SH		SOLE		209,453	0	0
HOME DEPOT INC COM	COM	437076102	6,115,136	32,752	SH		SOLE		32,752	0	0
LILLY ELI & CO COM	COM	532457108	5,464,199	39,390	SH		SOLE		39,390	0	0
QUALCOMM INC COM	COM	747525103	5,327,044	78,744	SH		SOLE		78,744	0	0
CHUBB LIMITED COM	COM	H1467J104	4,860,637	43,519	SH		SOLE		43,519	0	0
GENUINE PARTS CO COM	COM	372460105	4,538,910	67,412	SH		SOLE		67,412	0	0
WERNER ENTERPRISES INC COM	COM	950755108	4,436,450	122,351	SH		SOLE		122,351	0	0
AMGEN INC COM	COM	031162100	3,906,420	19,269	SH		SOLE		19,269	0	0
ZEBRA TECHNOLOGIES CORPORATION CL A	COM	989207105	3,868,268	21,069	SH		SOLE		21,069	0	0
CUMMINS INC COM	COM	231021106	3,696,227	27,314	SH		SOLE		27,314	0	0
EXXON MOBIL CORP COM	COM	30231G102	3,650,149	96,132	SH		SOLE		96,132	0	0
MERCK & CO. INC COM	COM	58933Y105	3,573,659	46,447	SH		SOLE		46,447	0	0
CHEVRON CORP NEW COM	COM	166764100	3,462,231	47,781	SH		SOLE		47,781	0	0
KIMBERLY CLARK CORP COM	COM	494368103	3,458,425	27,046	SH		SOLE		27,046	0	0
AT&T INC COM	COM	00206R102	3,327,750	114,159	SH		SOLE		114,159	0	0
SYSCO CORP COM	COM	871829107	3,277,504	71,827	SH		SOLE		71,827	0	0
BIO-TECHNE CORP COM	COM	09073M104	3,129,109	16,502	SH		SOLE		16,502	0	0
UNITED PARCEL SERVICE INC CL B	COM	911312106	3,079,181	32,960	SH		SOLE		32,960	0	0
CULLEN FROST BANKERS INC COM	COM	229899109	2,968,691	53,211	SH		SOLE		53,211	0	0
WEYERHAEUSER CO MTN BE COM NEW	COM	962166104	2,919,760	172,257	SH		SOLE		172,257	0	0
SONOCO PRODS CO COM	COM	835495102	2,811,107	60,649	SH		SOLE		60,649	0	0
COPART INC COM	COM	217204106	2,797,740	40,831	SH		SOLE		40,831	0	0
TELEFLEX INCORPORATED COM	COM	879369106	2,792,420	9,535	SH		SOLE		9,535	0	0
DENTSPLY SIRONA INC COM	COM	24906P109	2,544,215	65,521	SH		SOLE		65,521	0	0
ALPHABET INC CAP STK CL C	COM	02079K107	2,238,409	1,925	SH		SOLE		1,925	0	0
CSX CORP COM	COM	126408103	2,195,894	38,322	SH		SOLE		38,322	0	0
PFIZER INC COM	COM	717081103	2,007,026	61,489	SH		SOLE		61,489	0	0
DUKE ENERGY CORP NEW COM NEW	COM	26441C204	1,982,012	24,505	SH		SOLE		24,505	0	0
DISNEY WALT CO COM DISNEY	COM	254687106	1,964,264	20,334	SH		SOLE		20,334	0	0
GILEAD SCIENCES INC COM	COM	375558103	1,922,378	25,714	SH		SOLE		25,714	0	0
PAYCHEX INC COM	COM	704326107	1,865,585	29,650	SH		SOLE		29,650	0	0
COSTCO WHSL CORP NEW COM	COM	22160K105	1,839,168	6,450	SH		SOLE		6,450	0	0
COMPASS MINERALS INTL INC COM	COM	20451N101	1,753,125	45,571	SH		SOLE		45,571	0	0
AFLAC INC COM	COM	001055102	1,718,976	50,203	SH		SOLE		50,203	0	0
PATTERSON COS INC COM	COM	703395103	1,692,943	110,722	SH		SOLE		110,722	0	0
MAXIMUS INC COM	COM	577933104	1,619,706	27,830	SH		SOLE		27,830	0	0
CONOCOPHILLIPS COM	COM	20825C104	1,581,596	51,350	SH		SOLE		51,350	0	0
WESTERN UN CO COM	COM	959802109	1,464,105	80,755	SH		SOLE		80,755	0	0
GLOBE LIFE INC COM	COM	37959E102	1,284,896	17,853	SH		SOLE		17,853	0	0
SKYWORKS SOLUTIONS INC COM	COM	83088M102	1,188,575	13,298	SH		SOLE		13,298	0	0
EMERSON ELEC CO COM	COM	291011104	1,164,293	24,434	SH		SOLE		24,434	0	0
CINTAS CORP COM	COM	172908105	1,150,960	6,644	SH		SOLE		6,644	0	0
PROCTER AND GAMBLE CO COM	COM	742718109	1,094,316	9,948	SH		SOLE		9,948	0	0
JPMORGAN CHASE & CO COM	COM	46625H100	1,085,752	12,059	SH		SOLE		12,059	0	0
WASTE MGMT INC DEL COM	COM	94106L109	1,035,144	11,183	SH		SOLE		11,183	0	0
RENAISSANCERE HOLDINGS LTD COM	COM	G7496G103	1,019,167	6,825	SH		SOLE		6,825	0	0
LEGGETT & PLATT INC COM	COM	524660107	965,073	36,172	SH		SOLE		36,172	0	0
PACKAGING CORP AMER COM	COM	695156109	963,137	11,092	SH		SOLE		11,092	0	0
WEC ENERGY GROUP INC COM	COM	92939U106	800,396	9,082	SH		SOLE		9,082	0	0
3M CO COM	COM	88579Y101	790,132	5,788	SH		SOLE		5,788	0	0
INTERDIGITAL INC COM	COM	45867G101	787,025	17,634	SH		SOLE		17,634	0	0
SMUCKER J M CO COM NEW	COM	832696405	776,445	6,995	SH		SOLE		6,995	0	0
ROSS STORES INC COM	COM	778296103	761,944	8,761	SH		SOLE		8,761	0	0
HORMEL FOODS CORP COM	COM	440452100	676,653	14,508	SH		SOLE		14,508	0	0
NEXTERA ENERGY INC COM	COM	65339F101	674,465	2,803	SH		SOLE		2,803	0	0
SOUTHERN CO COM	COM	842587107	667,622	12,331	SH		SOLE		12,331	0	0
VANGUARD TOTAL STOCK MARKET INDEX FUND	COM	922908769	653,290	5,067	SH		SOLE		5,067	0	0
WALGREENS BOOTS ALLIANCE INC COM	COM	931427108	636,213	13,906	SH		SOLE		13,906	0	0
ILLINOIS TOOL WKS INC COM	COM	452308109	589,677	4,149	SH		SOLE		4,149	0	0
BAXTER INTL INC COM	COM	071813109	558,066	6,873	SH		SOLE		6,873	0	0
VANGUARD TOTAL STOCK MARKET INDEX ADMIRAL	COM	922908728	537,626	8,567	SH		SOLE		8,567	0	0
HONEYWELL INTL INC COM	COM	438516106	532,364	3,979	SH		SOLE		3,979	0	0
CHURCH & DWIGHT INC COM	COM	171340102	510,616	7,956	SH		SOLE		7,956	0	0
CONSOLIDATED EDISON INC COM	COM	209115104	504,192	6,464	SH		SOLE		6,464	0	0
PENTAIR PLC SHS	COM	G7S00T104	499,670	16,790	SH		SOLE		16,790	0	0
VULCAN MATLS CO COM	COM	929160109	471,401	4,362	SH		SOLE		4,362	0	0
MCCORMICK & CO INC COM NON VTG	COM	579780206	467,669	3,311	SH		SOLE		3,311	0	0
MEREDITH CORP COM	COM	589433101	464,531	38,014	SH		SOLE		38,014	0	0
VERIZON COMMUNICATIONS INC COM	COM	92343V104	433,816	8,074	SH		SOLE		8,074	0	0
CLOROX CO DEL COM	COM	189054109	426,642	2,462	SH		SOLE		2,462	0	0
BERKSHIRE HATHAWAY INC DEL CL B NEW	COM	084670702	417,400	2,283	SH		SOLE		2,283	0	0
EVEREST RE GROUP LTD COM	COM	G3223R108	367,522	1,910	SH		SOLE		1,910	0	0
PEPSICO INC COM	COM	713448108	356,937	2,972	SH		SOLE		2,972	0	0
ISHARES U.S. TREASURY BOND ETF	COM	46429B267	353,990	12,638	SH		SOLE		12,638	0	0
GENERAL ELECTRIC CO COM	COM	369604103	349,930	44,071	SH		SOLE		44,071	0	0
MAXIM INTEGRATED PRODS INC COM	COM	57772K101	343,915	7,075	SH		SOLE		7,075	0	0
TARGET CORP COM	COM	87612E106	342,408	3,683	SH		SOLE		3,683	0	0
NORDSTROM INC COM	COM	655664100	329,776	21,497	SH		SOLE		21,497	0	0
DEVON ENERGY CORP NEW COM	COM	25179M103	323,388	46,800	SH		SOLE		46,800	0	0
BROWN FORMAN CORP CL B	COM	115637209	313,131	5,641	SH		SOLE		5,641	0	0
BOEING CO COM	COM	097023105	304,543	2,042	SH		SOLE		2,042	0	0
AIR PRODS & CHEMS INC COM	COM	009158106	298,926	1,497	SH		SOLE		1,497	0	0
FIDELITY SMALL CAP GROWTH	COM	316389766	289,994	13,653	SH		SOLE		13,653	0	0
V F CORP COM	COM	918204108	289,784	5,358	SH		SOLE		5,358	0	0
NVIDIA CORP COM	COM	67066G104	274,676	1,042	SH		SOLE		1,042	0	0
INTERNATIONAL BUSINESS MACHS COM	COM	459200101	258,450	2,329	SH		SOLE		2,329	0	0
DOMINION ENERGY INC COM	COM	25746U109	250,643	3,472	SH		SOLE		3,472	0	0
FACTSET RESH SYS INC COM	COM	303075105	243,735	935	SH		SOLE		935	0	0
COLGATE PALMOLIVE CO COM	COM	194162103	241,351	3,637	SH		SOLE		3,637	0	0
MASCO CORP COM	COM	574599106	240,554	6,958	SH		SOLE		6,958	0	0
ISHARES CORE MSCI EAFE ETF	COM	46432F842	237,376	4,758	SH		SOLE		4,758	0	0
VANGUARD GROWTH INDEX FUND	COM	922908736	228,610	1,459	SH		SOLE		1,459	0	0
BANK MONTREAL QUE COM	COM	063671101	224,963	4,476	SH		SOLE		4,476	0	0
BROWN & BROWN INC COM	COM	115236101	221,847	6,125	SH		SOLE		6,125	0	0
LEGGMSN PRTRS INTR TRM MUNIS A	COM	52469L884	219,747	35,386	SH		SOLE		35,386	0	0
COOPER TIRE & RUBR CO COM	COM	216831107	219,365	13,458	SH		SOLE		13,458	0	0
VANGUARD VALUE INDEX FUND	COM	922908744	212,229	2,383	SH		SOLE		2,383	0	0
BIOGEN INC COM	COM	09062X103	210,709	666	SH		SOLE		666	0	0
ISHARES CORE MSCI EMERGING MARKETS ETF	COM	46434G103	208,945	5,162	SH		SOLE		5,162	0	0
ISHARES EDGE MSCI MIN VOL USA ETF	COM	46429B697	206,966	3,832	SH		SOLE		3,832	0	0
ABBOTT LABS COM	COM	002824100	200,431	2,540	SH		SOLE		2,540	0	0
SHERWIN WILLIAMS CO COM	COM	824348106	185,186	403	SH		SOLE		403	0	0
FIDELITY INTERNATIONAL INDEX FUND INSTITUTIONAL PREMIUM CLASS	COM	315911727	184,952	5,592	SH		SOLE		5,592	0	0
GENTEX CORP COM	COM	371901109	184,925	8,345	SH		SOLE		8,345	0	0
VISA INC COM CL A	COM	92826C839	181,056	1,123	SH		SOLE		1,123	0	0
AMCOR PLC ORD	COM	G0250X107	177,007	21,799	SH		SOLE		21,799	0	0
TEXAS INSTRS INC COM	COM	882508104	169,980	1,701	SH		SOLE		1,701	0	0
STARBUCKS CORP COM	COM	855244109	164,415	2,501	SH		SOLE		2,501	0	0
CRACKER BARREL OLD CTRY STORE COM	COM	22410J106	164,359	1,975	SH		SOLE		1,975	0	0
AMAZON COM INC COM	COM	023135106	161,826	83	SH		SOLE		83	0	0
PRICE T ROWE GROUP INC COM	COM	74144T108	158,193	1,620	SH		SOLE		1,620	0	0
HODGES SMALL CAP FUND	COM	742935299	157,734	15,617	SH		SOLE		15,617	0	0
BRISTOL-MYERS SQUIBB CO COM	COM	110122108	157,007	2,816	SH		SOLE		2,816	0	0
DFA TAX-MGD. US TARGETED VALUE PORTFOLIO	COM	233203579	147,657	6,748	SH		SOLE		6,748	0	0
REGIONS FINANCIAL CORP NEW COM	COM	7591EP100	147,152	16,405	SH		SOLE		16,405	0	0
VANGUARD DIVIDEND APPRECIATION INDEX FUND	COM	921908844	144,746	1,400	SH		SOLE		1,400	0	0
SNAP ON INC COM	COM	833034101	137,657	1,265	SH		SOLE		1,265	0	0
ACUITY BRANDS INC COM	COM	00508Y102	137,312	1,603	SH		SOLE		1,603	0	0
PHILLIPS 66 COM	COM	718546104	137,186	2,557	SH		SOLE		2,557	0	0
MINERALS TECHNOLOGIES INC COM	COM	603158106	136,881	3,775	SH		SOLE		3,775	0	0
LANCASTER COLONY CORP COM	COM	513847103	135,238	935	SH		SOLE		935	0	0
ISHARES CORE S&P 500 ETF	COM	464287200	131,267	508	SH		SOLE		508	0	0
ISHARES EDGE MSCI MIN VOL EAFE ETF	COM	46429B689	128,939	2,078	SH		SOLE		2,078	0	0
COMMERCE BANCSHARES INC COM	COM	200525103	128,442	2,551	SH		SOLE		2,551	0	0
SPDR S&P 500 ETF	COM	78462F103	125,266	486	SH		SOLE		486	0	0
ABERCROMBIE & FITCH CO CL A	COM	002896207	121,760	13,395	SH		SOLE		13,395	0	0
LEGG MASON PARTNERS MANAGED MUNI CL A	COM	52469J202	120,808	7,734	SH		SOLE		7,734	0	0
VANGUARD HEALTH CAREADMIRAL SHS	COM	921908885	116,993	1,539	SH		SOLE		1,539	0	0
X-TRACKERS MSCI EAFE HEDGED EQUITY ETF	COM	233051200	115,615	4,314	SH		SOLE		4,314	0	0
DFA TAX MANAGED US MARKETWIDE VALUE PORTFOLIO	COM	25434D831	114,841	5,537	SH		SOLE		5,537	0	0
ABBVIE INC COM	COM	00287Y109	114,665	1,505	SH		SOLE		1,505	0	0
RAYTHEON TECHNOLOGIES CORP COM	COM	75513E101	113,655	1,204	SH		SOLE		1,204	0	0
F5 NETWORKS INC COM	COM	315616102	103,431	970	SH		SOLE		970	0	0