Rowland & Co Investment Counsel 13F-HR Quarterly holdings report by institutional manager

The Securities and Exchange Commission has not necessarily reviewed the information in this filing and has not determined if it is accurate and complete.
The reader should not assume that the information is accurate and complete.

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 13F

FORM 13F INFORMATION TABLE

OMB APPROVAL

OMB Number:		3235-0006
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COLUMN 1	COLUMN 2	COLUMN 3	COLUMN 4	COLUMN 5			COLUMN 6	COLUMN 7	COLUMN 8
			VALUE	SHRS OR	SH/	PUT/	INVESTMENT	OTHER	VOTING AUTHORITY
NAME OF ISSUER	TITLE OF CLASS	CUSIP	(x$1000)	PRN AMT	PRN	CALL	DISCRETION	MANAGER	SOLE	SHARED	NONE
APPLE INC COM	COM	037833100	21,974,070	160,441	SH		SOLE	NONE	160,441	0	0
INTEL CORP COM	COM	458140100	16,349,151	291,221	SH		SOLE	NONE	291,221	0	0
AUTOMATIC DATA PROCESSING INC COM	COM	053015103	14,320,845	72,101	SH		SOLE	NONE	72,101	0	0
PROGRESSIVE CORP COM	COM	743315103	13,699,090	139,487	SH		SOLE	NONE	139,487	0	0
MICROSOFT CORP COM	COM	594918104	13,621,317	50,281	SH		SOLE	NONE	50,281	0	0
COCA COLA CO COM	COM	191216100	13,022,293	240,663	SH		SOLE	NONE	240,663	0	0
TRUIST FINL CORP COM	COM	89832Q109	12,212,834	220,051	SH		SOLE	NONE	220,051	0	0
JOHNSON & JOHNSON COM	COM	478160104	11,528,966	69,982	SH		SOLE	NONE	69,982	0	0
HOME DEPOT INC COM	COM	437076102	11,045,203	34,636	SH		SOLE	NONE	34,636	0	0
QUALCOMM INC COM	COM	747525103	10,728,032	75,057	SH		SOLE	NONE	75,057	0	0
MCDONALDS CORP COM	COM	580135101	10,409,931	45,066	SH		SOLE	NONE	45,066	0	0
ZEBRA TECHNOLOGIES CORPORATION CL A	COM	989207105	10,192,153	19,249	SH		SOLE	NONE	19,249	0	0
WALMART INC COM	COM	931142103	9,541,842	67,663	SH		SOLE	NONE	67,663	0	0
ALPHABET INC CAP STK CL C	COM	02079K107	9,138,042	3,646	SH		SOLE	NONE	3,646	0	0
GENUINE PARTS CO COM	COM	372460105	8,305,196	65,669	SH		SOLE	NONE	65,669	0	0
LILLY ELI & CO COM	COM	532457108	8,287,149	36,106	SH		SOLE	NONE	36,106	0	0
UNITED PARCEL SERVICE INC CL B	COM	911312106	6,960,614	33,469	SH		SOLE	NONE	33,469	0	0
CUMMINS INC COM	COM	231021106	6,707,599	27,511	SH		SOLE	NONE	27,511	0	0
CULLEN FROST BANKERS INC COM	COM	229899109	6,605,449	58,977	SH		SOLE	NONE	58,977	0	0
BIO-TECHNE CORP COM	COM	09073M104	6,482,393	14,397	SH		SOLE	NONE	14,397	0	0
CHUBB LIMITED COM	COM	H1467J104	6,263,189	39,406	SH		SOLE	NONE	39,406	0	0
EXXON MOBIL CORP COM	COM	30231G102	6,003,185	95,167	SH		SOLE	NONE	95,167	0	0
WEYERHAEUSER CO MTN BE COM NEW	COM	962166104	5,514,662	160,216	SH		SOLE	NONE	160,216	0	0
SYSCO CORP COM	COM	871829107	5,236,526	67,350	SH		SOLE	NONE	67,350	0	0
WERNER ENTERPRISES INC COM	COM	950755108	5,163,839	115,989	SH		SOLE	NONE	115,989	0	0
DISNEY WALT CO COM	COM	254687106	5,030,010	28,617	SH		SOLE	NONE	28,617	0	0
COPART INC COM	COM	217204106	4,913,831	37,274	SH		SOLE	NONE	37,274	0	0
CHEVRON	COM	166764100	4,897,632	46,759	SH		SOLE	NONE	46,759	0	0
ABBVIE INC COM	COM	00287Y109	4,748,113	42,153	SH		SOLE	NONE	42,153	0	0
AMGEN INC COM	COM	031162100	4,715,362	19,345	SH		SOLE	NONE	19,345	0	0
PRICE T ROWE GROUP INC COM	COM	74144T108	4,540,748	22,936	SH		SOLE	NONE	22,936	0	0
SONOCO PRODS CO COM	COM	835495102	4,162,393	62,218	SH		SOLE	NONE	62,218	0	0
VERIZON COMMUNICATIONS INC COM	COM	92343V104	3,945,184	70,412	SH		SOLE	NONE	70,412	0	0
MERCK & CO INC COM	COM	58933Y105	3,664,316	47,117	SH		SOLE	NONE	47,117	0	0
CSX CORP COM	COM	126408103	3,662,728	114,174	SH		SOLE	NONE	114,174	0	0
TELEFLEX INCORPORATED COM	COM	879369106	3,581,154	8,913	SH		SOLE	NONE	8,913	0	0
KIMBERLY-CLARK CORP COM	COM	494368103	3,544,094	26,491	SH		SOLE	NONE	26,491	0	0
PAYCHEX INC COM	COM	704326107	3,542,059	33,010	SH		SOLE	NONE	33,010	0	0
JPMORGAN CHASE CO COM	COM	46625H100	3,112,960	20,013	SH		SOLE	NONE	20,013	0	0
MAXIMUS INC COM	COM	577933104	3,019,333	34,322	SH		SOLE	NONE	34,322	0	0
SKYWORKS SOLUTIONS INC COM	COM	83088M102	2,860,334	14,917	SH		SOLE	NONE	14,917	0	0
PFIZER INC COM	COM	717081103	2,851,427	72,814	SH		SOLE	NONE	72,814	0	0
CONOCOPHILLIPS COM	COM	20825C104	2,837,041	46,585	SH		SOLE	NONE	46,585	0	0
PATTERSON COS INC COM	COM	703395103	2,819,826	92,787	SH		SOLE	NONE	92,787	0	0
EMERSON ELEC CO COM	COM	291011104	2,662,100	27,661	SH		SOLE	NONE	27,661	0	0
DUKE ENERGY CORP NEW COM NEW	COM	26441C204	2,580,714	26,141	SH		SOLE	NONE	26,141	0	0
COSTCO WHSL CORP NEW COM	COM	22160K105	2,513,802	6,353	SH		SOLE	NONE	6,353	0	0
COMPASS MINERALS INTL INC COM	COM	20451N101	2,513,007	42,406	SH		SOLE	NONE	42,406	0	0
CINTAS CORP COM	COM	172908105	2,449,958	6,413	SH		SOLE	NONE	6,413	0	0
GILEAD SCIENCES INC COM	COM	375558103	2,448,954	35,564	SH		SOLE	NONE	35,564	0	0
WASTE MGMT INC DEL COM	COM	94106L109	2,165,890	15,458	SH		SOLE	NONE	15,458	0	0
LEGGETT & PLATT INC COM	COM	524660107	2,163,805	41,764	SH		SOLE	NONE	41,764	0	0
WESTERN UN CO COM	COM	959802109	1,925,336	83,819	SH		SOLE	NONE	83,819	0	0
AFLAC INC COM	COM	001055102	1,873,489	34,914	SH		SOLE	NONE	34,914	0	0
PUBLIC STORAGE COM	COM	74460D109	1,736,664	5,775	SH		SOLE	NONE	5,775	0	0
GENTEX CORP COM	COM	371901109	1,714,448	51,811	SH		SOLE	NONE	51,811	0	0
PACKAGING CORP AMER COM	COM	695156109	1,638,392	12,098	SH		SOLE	NONE	12,098	0	0
GLOBE LIFE INC COM	COM	37959E102	1,533,356	16,098	SH		SOLE	NONE	16,098	0	0
EXPEDITORS INTL WASH INC COM	COM	302130109	1,360,190	10,744	SH		SOLE	NONE	10,744	0	0
DEVON ENERGY CORP NEW COM	COM	25179M103	1,335,938	45,767	SH		SOLE	NONE	45,767	0	0
PROCTER AND GAMBLE CO COM	COM	742718109	1,326,492	9,830	SH		SOLE	NONE	9,830	0	0
MEDIFAST INC COM	COM	58470H101	1,289,539	4,557	SH		SOLE	NONE	4,557	0	0
INTERDIGITAL INC COM	COM	45867G101	1,265,380	17,326	SH		SOLE	NONE	17,326	0	0
PENTAIR PLC SHS	COM	G7S00T104	1,231,692	18,250	SH		SOLE	NONE	18,250	0	0
VANGUARD TOTAL STOCK MARKET INDEX FUND	COM	922908769	1,220,977	5,479	SH		SOLE	NONE	5,479	0	0
SNAP ON INC COM	COM	833034101	1,178,774	5,275	SH		SOLE	NONE	5,275	0	0
DENTSPLY SIRONA INC COM	COM	24906P109	1,160,314	18,342	SH		SOLE	NONE	18,342	0	0
3M CO COM	COM	88579Y101	1,127,630	5,677	SH		SOLE	NONE	5,677	0	0
MEREDITH CORP COM	COM	589433101	1,117,537	25,726	SH		SOLE	NONE	25,726	0	0
TARGET CORP COM	COM	87612E106	1,080,094	4,468	SH		SOLE	NONE	4,468	0	0
DISCOVER FINL SVCS COM	COM	254709108	935,555	7,909	SH		SOLE	NONE	7,909	0	0
ROSS STORES INC COM	COM	778296103	930,744	7,506	SH		SOLE	NONE	7,506	0	0
ILLINOIS TOOL WKS INC COM	COM	452308109	912,331	4,080	SH		SOLE	NONE	4,080	0	0
RENAISSANCERE HLDGS LTD COM	COM	G7496G103	905,411	6,083	SH		SOLE	NONE	6,083	0	0
HONEYWELL INTL INC COM	COM	438516106	887,338	4,045	SH		SOLE	NONE	4,045	0	0
STARBUCKS CORP COM	COM	855244109	884,976	7,915	SH		SOLE	NONE	7,915	0	0
WEC ENERGY GROUP INC COM	COM	92939U106	879,270	9,885	SH		SOLE	NONE	9,885	0	0
WALGREENS BOOTS ALLIANCE INC COM	COM	931427108	876,182	16,654	SH		SOLE	NONE	16,654	0	0
BIO RAD LABS INC CL A	COM	090572207	861,415	1,337	SH		SOLE	NONE	1,337	0	0
NEXTERA ENERGY INC COM	COM	65339F101	832,149	11,355	SH		SOLE	NONE	11,355	0	0
SOUTHERN CO COM	COM	842587107	823,138	13,603	SH		SOLE	NONE	13,603	0	0
NVIDIA CORPORATION COM	COM	67066G104	813,701	1,017	SH		SOLE	NONE	1,017	0	0
PHILLIPS 66 COM	COM	718546104	744,150	8,671	SH		SOLE	NONE	8,671	0	0
HORMEL FOODS CORP COM	COM	440452100	736,209	15,418	SH		SOLE	NONE	15,418	0	0
FACEBOOK INC CL A	COM	30303M102	719,064	2,068	SH		SOLE	NONE	2,068	0	0
SCOTTS MIRACLE GRO CO CL A	COM	810186106	716,912	3,735	SH		SOLE	NONE	3,735	0	0
SMUCKER J M CO COM NEW	COM	832696405	692,162	5,342	SH		SOLE	NONE	5,342	0	0
BERKSHIRE HATHAWAY INC DEL CL B NEW	COM	084670702	667,841	2,403	SH		SOLE	NONE	2,403	0	0
TEXAS INSTRS INC COM	COM	882508104	634,590	3,300	SH		SOLE	NONE	3,300	0	0
CONSOLIDATED EDISON INC COM	COM	209115104	624,250	8,704	SH		SOLE	NONE	8,704	0	0
SCHWAB US DIVIDEND EQUITY ETF	COM	808524797	621,596	8,220	SH		SOLE	NONE	8,220	0	0
VANGUARD TOTAL STOCK MARKET INDEX ADMIRAL	COM	922908728	618,435	5,700	SH		SOLE	NONE	5,700	0	0
CHURCH & DWIGHT INC COM	COM	171340102	601,482	7,058	SH		SOLE	NONE	7,058	0	0
BROWN FORMAN CORP CL B	COM	115637209	596,597	7,961	SH		SOLE	NONE	7,961	0	0
MCCORMICK & CO INC COM NON VTG	COM	579780206	592,813	6,712	SH		SOLE	NONE	6,712	0	0
BOEING CO COM	COM	097023105	567,757	2,370	SH		SOLE	NONE	2,370	0	0
DOMINION ENERGY INC COM	COM	25746U109	560,421	7,617	SH		SOLE	NONE	7,617	0	0
DIGITAL RLTY TR INC COM	COM	253868103	560,110	3,722	SH		SOLE	NONE	3,722	0	0
FIDELITY SMALL CAP GROWTH	COM	316389766	559,730	14,970	SH		SOLE	NONE	14,970	0	0
GENERAL ELECTRIC CO COM	COM	369604301	550,899	40,928	SH		SOLE	NONE	40,928	0	0
ESSENTIAL UTILS INC COM	COM	29670G102	533,090	11,665	SH		SOLE	NONE	11,665	0	0
BANK MONTREAL QUE COM	COM	063671101	459,058	4,476	SH		SOLE	NONE	4,476	0	0
BAXTER INTL INC COM	COM	071813109	443,788	5,512	SH		SOLE	NONE	5,512	0	0
V F CORP COM	COM	918204108	437,156	5,328	SH		SOLE	NONE	5,328	0	0
AIR PRODS & CHEMS INC COM	COM	009158106	430,816	1,497	SH		SOLE	NONE	1,497	0	0
VANGUARD GROWTH INDEX FUND	COM	922908736	423,060	1,475	SH		SOLE	NONE	1,475	0	0
MASCO CORP COM	COM	574599106	416,474	7,069	SH		SOLE	NONE	7,069	0	0
PEPSICO INC COM	COM	713448108	395,169	2,667	SH		SOLE	NONE	2,667	0	0
HODGES SMALL CAP FUND	COM	742935299	378,070	13,793	SH		SOLE	NONE	13,793	0	0
EVEREST RE GROUP LTD COM	COM	G3223R108	376,754	1,495	SH		SOLE	NONE	1,495	0	0
NORDSTROM INC COM	COM	655664100	360,625	9,861	SH		SOLE	NONE	9,861	0	0
ISHARES CORE MSCI EAFE ETF	COM	46432F842	356,183	4,758	SH		SOLE	NONE	4,758	0	0
VANGUARD DIVIDEND APPRECIATION INDEX FUND	COM	921908844	356,017	2,300	SH		SOLE	NONE	2,300	0	0
CHIPOTLE MEXICAN GRILL INC COM	COM	169656105	344,175	222	SH		SOLE	NONE	222	0	0
INTERNATIONAL BUSINESS MACHS COM	COM	459200101	341,532	2,329	SH		SOLE	NONE	2,329	0	0
MEDTRONIC PLC SHS	COM	G5960L103	336,764	2,713	SH		SOLE	NONE	2,713	0	0
REGIONS FINANCIAL CORP NEW COM	COM	7591EP100	329,458	16,326	SH		SOLE	NONE	16,326	0	0
BROWN & BROWN INC COM	COM	115236101	325,482	6,125	SH		SOLE	NONE	6,125	0	0
BIOGEN INC COM	COM	09062X103	310,257	896	SH		SOLE	NONE	896	0	0
FACTSET RESH SYS INC COM	COM	303075105	305,405	910	SH		SOLE	NONE	910	0	0
DIMENSIONAL U.S. TARGETED VALUE ETF	COM	25434V609	302,332	6,748	SH		SOLE	NONE	6,748	0	0
ACUITY BRANDS INC COM	COM	00508Y102	299,809	1,603	SH		SOLE	NONE	1,603	0	0
SHERWIN WILLIAMS CO COM	COM	824348106	292,338	1,073	SH		SOLE	NONE	1,073	0	0
COLGATE PALMOLIVE CO COM	COM	194162103	289,768	3,562	SH		SOLE	NONE	3,562	0	0
VANGUARD VALUE INDEX FUND	COM	922908744	286,329	2,083	SH		SOLE	NONE	2,083	0	0
ABBOTT LABS COM	COM	002824100	284,028	2,450	SH		SOLE	NONE	2,450	0	0
FIDELITY INTERNATIONAL INDEX FUND INSTITUTIONAL PREMIUM CLASS	COM	315911727	283,131	5,710	SH		SOLE	NONE	5,710	0	0
ISHARES MSCI USA MIN VOL FACTOR ETF	COM	46429B697	282,073	3,832	SH		SOLE	NONE	3,832	0	0
ISHARES CORE MSCI EMERGING MARKETS ETF	COM	46434G103	265,612	3,964	SH		SOLE	NONE	3,964	0	0
SPDR S&P 500 ETF	COM	78462F103	259,449	606	SH		SOLE	NONE	606	0	0
VISA INC COM CL A	COM	92826C839	251,041	1,073	SH		SOLE	NONE	1,073	0	0
AT&T INC COM	COM	00206R102	239,999	8,339	SH		SOLE	NONE	8,339	0	0
MINERALS TECHNOLOGIES INC COM	COM	603158106	236,403	3,005	SH		SOLE	NONE	3,005	0	0
F5 NETWORKS INC COM	COM	315616102	231,458	1,240	SH		SOLE	NONE	1,240	0	0
NEXTERA ENERGY INC UNIT	COM	65339F739	227,240	4,600	SH		SOLE	NONE	4,600	0	0
WHIRLPOOL CORP COM	COM	963320106	224,560	1,030	SH		SOLE	NONE	1,030	0	0
ALPHABET INC CAP STK CL A	COM	02079K305	217,319	89	SH		SOLE	NONE	89	0	0
MARATHON PETE CORP COM	COM	56585A102	204,461	3,384	SH		SOLE	NONE	3,384	0	0
COMMERCE BANCSHARES INC COM	COM	200525103	199,597	2,677	SH		SOLE	NONE	2,677	0	0
DFA TAX MANAGED US MARKETWIDE VALUE PORTFOLIO	COM	25434D831	194,798	5,537	SH		SOLE	NONE	5,537	0	0
STANLEY BLACK & DECKER INC COM	COM	854502101	189,615	925	SH		SOLE	NONE	925	0	0
ZOETIS INC CL A	COM	98978V103	184,496	990	SH		SOLE	NONE	990	0	0
AMCOR PLC ORD	COM	G0250X107	183,486	16,011	SH		SOLE	NONE	16,011	0	0
CORNING INC COM	COM	219350105	175,992	4,303	SH		SOLE	NONE	4,303	0	0
METLIFE INC PFD A FLT RATE	COM	59156R504	173,712	6,600	SH		SOLE	NONE	6,600	0	0
AMAZON COM INC COM	COM	023135106	172,008	50	SH		SOLE	NONE	50	0	0
VANGUARD SPECIALIZED HEALTH CARE ADMIRAL SHARES	COM	921908885	163,462	1,653	SH		SOLE	NONE	1,653	0	0
NORFOLK SOUTHN CORP COM	COM	655844108	161,900	610	SH		SOLE	NONE	610	0	0
DIMENSIONAL U.S. EQUITY ETF	COM	25434V401	158,810	3,370	SH		SOLE	NONE	3,370	0	0
ORACLE CORP COM	COM	68389X105	158,248	2,033	SH		SOLE	NONE	2,033	0	0
CRACKER BARREL OLD CTRY STORE COM	COM	22410J106	158,109	1,065	SH		SOLE	NONE	1,065	0	0
BRISTOL-MYERS SQUIBB CO COM	COM	110122108	153,686	2,300	SH		SOLE	NONE	2,300	0	0
DOMINI SOCIAL INVT TR	COM	257132308	151,606	4,492	SH		SOLE	NONE	4,492	0	0
NUCOR CORP COM	COM	670346105	149,075	1,554	SH		SOLE	NONE	1,554	0	0
RAYTHEON TECHNOLOGIES CORP COM	COM	75513E101	144,760	1,696	SH		SOLE	NONE	1,696	0	0
LOWES COS INC COM	COM	548661107	141,404	729	SH		SOLE	NONE	729	0	0
CLOROX CO DEL COM	COM	189054109	137,860	766	SH		SOLE	NONE	766	0	0
SIMON PPTY GROUP INC NEW COM	COM	828806109	136,351	1,045	SH		SOLE	NONE	1,045	0	0
RPM INTL INC COM	COM	749685103	135,116	1,523	SH		SOLE	NONE	1,523	0	0
UNITEDHEALTH GROUP INC COM	COM	91324P102	134,948	337	SH		SOLE	NONE	337	0	0
VANGUARD 500 INDEX FUND ADMIRAL SHARES	COM	922908710	134,270	338	SH		SOLE	NONE	338	0	0
ISHARES BIOTECHNOLOGY FUND	COM	464287556	131,738	805	SH		SOLE	NONE	805	0	0
BANK NEW YORK MELLON CORP COM	COM	064058100	127,818	2,495	SH		SOLE	NONE	2,495	0	0
FAIR ISAAC CORP COM	COM	303250104	125,670	250	SH		SOLE	NONE	250	0	0
MIMEDX GROUP INC COM	COM	602496101	125,100	10,000	SH		SOLE	NONE	10,000	0	0
TRACTOR SUPPLY CO COM	COM	892356106	123,729	665	SH		SOLE	NONE	665	0	0
AVIENT CORPORATION COM	COM	05368V106	122,162	2,485	SH		SOLE	NONE	2,485	0	0
US BANCORP DEL COM NEW	COM	902973304	120,411	2,113	SH		SOLE	NONE	2,113	0	0
THERMO FISHER SCIENTIFIC INC COM	COM	883556102	116,028	230	SH		SOLE	NONE	230	0	0
PAYPAL HLDGS INC COM	COM	70450Y103	115,134	395	SH		SOLE	NONE	395	0	0
SCHWAB S&P 500 INDEX	COM	808509855	113,251	1,711	SH		SOLE	NONE	1,711	0	0
ISHARES U.S. MEDICAL DEVICES ETF	COM	464288810	110,117	305	SH		SOLE	NONE	305	0	0
ISHARES U.S. HEALTHCARE PROVIDERS ETF	COM	464288828	108,182	406	SH		SOLE	NONE	406	0	0
GRANITE CONSTR INC COM	COM	387328107	106,939	2,575	SH		SOLE	NONE	2,575	0	0
CISCO SYS INC COM	COM	17275R102	105,947	1,999	SH		SOLE	NONE	1,999	0	0
ROYAL BK CDA COM	COM	780087102	105,565	1,042	SH		SOLE	NONE	1,042	0	0
DIMENSIONAL U.S. CORE EQUITY 2 ETF	COM	25434V708	104,655	3,879	SH		SOLE	NONE	3,879	0	0
PPG INDS INC COM	COM	693506107	103,559	610	SH		SOLE	NONE	610	0	0
ISHARES RUSSELL 3000 ETF	COM	464287689	102,364	400	SH		SOLE	NONE	400	0	0
ENBRIDGE INC COM	COM	29250N105	102,142	2,551	SH		SOLE	NONE	2,551	0	0
ALLIANT ENERGY CORP COM	COM	018802108	100,591	1,804	SH		SOLE	NONE	1,804	0	0
FLUOR CORP NEW COM	COM	343412102	100,536	5,680	SH		SOLE	NONE	5,680	0	0