Crawford & Company (CRD-B) 8-K Presented by Jeffrey T. Bowman, President & CEO

WORKING TOGETHER:

the

Crawford

Difference

2009 Strategic Plan

Presented by Jeffrey T. Bowman, President & CEO

April, 2009

Exhibit 99.1

2

WORKING

TOGETHER:

the

Crawford

Difference

Confidentiality Agreement

Forward Looking Statements:

This presentation contains forward-looking statements, including statements about the

future financial condition, results of operations and earnings outlook of Crawford &

Company.  Statements, both qualitative and quantitative, that are not historical facts may

be “forward-looking”

statements as defined in the Private Securities Litigation Reform Act

of 1995.  Forward-looking statements involve a number of risks and uncertainties that

could cause actual results to differ materially from historical experience or Crawford &

Company’s present expectations.  Accordingly, no one should place undue reliance on

forward-looking statements, which speak only as of the date on which they are made. 

Crawford & Company does not undertake to update forward-looking statements to reflect

the impact of circumstances or events that may arise or not arise after the date the

forward-looking statements are made. For further information regarding Crawford &

Company, and the risks and uncertainties involved in forward-looking statements, please

read Crawford & Company reports filed with the United States Securities and Exchange

Commission

and

available

at

www.sec.gov

or

in

the

Investor

Relations

section

of

Crawford & Company’s website at www.crawfordandcompany.com.

3

WORKING

TOGETHER:

the

Crawford

Difference

Overview

•

WORKING TOGETHER:

the

Crawford Difference

•

2009 Financial Objectives

•

Group Strategies for Achieving 2009 Objectives

•

Business Unit Strategies for Achieving 2009 Objectives

•

Summary

-

Jeffrey T. Bowman, President & CEO

“

We intend to continue to build upon

our operational improvements as we

move through 2009.”

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WORKING

TOGETHER:

the

Crawford

Difference

Strategic Goals: 2009 -

2011

•

Leverage and grow Crawford & Company’s position as

the world’s largest independent provider of claims

solutions.

•

Improve working capital management.

•

Implement innovative, value-added solutions that drive

quality and results.

•

Become a premier employer.

5

WORKING

TOGETHER:

the

Crawford

Difference

WORKING TOGETHER:

the

Crawford Difference

The

Crawford Difference

lives in our:

•

Expansive global footprint

•

Innovative technological solutions

•

Fresh approach to our service delivery model

•

Expertise of our employees; and

•

Razor-sharp focus on consistently delivering industry-leading

results to our clients. 

It is the result of more than 9,000 employees

working together everyday and in every way to build,

the

Crawford

Difference 

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WORKING

TOGETHER:

the

Crawford

Difference

2009 Financial Objectives

We remain globally focused on the four major

financial objectives:

•

Revenue

•

Operating Earnings

•

Earnings per Share

•

Days Sales Outstanding (DSO)

7

WORKING

TOGETHER:

the

Crawford

Difference

Group Strategic Objectives

•

Execute global launch of The Crawford System of Claims

Solutions    to dramatize our competitive advantage, reinforce

our industry leadership, and clarify our portfolio of businesses.

•

Expand Key Account Management to improve sales and

marketing initiatives to win more business.

•

Continue focus on employee training and development.

•

Ensure the pay for performance culture builds a results oriented

business.

•

Implement the global Intranet strategy to improve internal

communications.

SM

8

WORKING

TOGETHER:

the

Crawford

Difference

Group

Strategic

Objectives,

cont’d

•

Implement Information and Communications Technology strategies

to leverage technology gains to maximize operating efficiencies and

improve data management.

•

Continue successful rollout of RiskTech within Broadspire

•

Remain a target-driven organization that meets it promises to clients,

employees and shareholders.

9

The

Crawford

System

of

Claims

Solutions

The

System

is

the

most

comprehensive

global,

integrated

solution

for

all corporate, insurer, and re-insurer claims administration.

SM

WORKING

TOGETHER:

the

Crawford

Difference

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WORKING

TOGETHER:

the

Crawford

Difference

2009 Business Unit Objectives

U.S. Property & Casualty

•

Execute revised business model for U.S. Property &

Casualty division, to include:

–

Introduce Crawford Command Center with performance

dashboard technology that will drive central oversight of claims.

–

Implement client claims hubs to effectively manage key clients’

claims.

–

Centralize Vehicle Services with a single point of contact for

claims intake and assignment, an enhanced operating system,

and more efficient, centralized claims management.

•

Enhance CMS2 operating system to improve claims

processing efficiencies.

•

Implement pay for performance program to align with

corporate

objectives

and

business

segments’

financial

targets.

11

WORKING

TOGETHER:

the

Crawford

Difference

2009 Business Unit Objectives

International Operations

•

Implement

service

delivery

to

include

technology

integration

and

hub

approach

•

Establish a performance management process to enhance and align

corporate objectives and employee objectives

•

Expand our footprint in Continental Europe, Middle East and Africa

•

Further develop technology solutions to gain efficiencies

•

Continue increased product and market share

•

Leverage new business wins to improve operating margin through

process efficiencies

•

Capitalize on our large loss claims industry reputation to increase

market visibility

•

Focus on continuous improvement of customer experience

12

WORKING

TOGETHER:

the

Crawford

Difference

2009 Business Unit Objectives

Broadspire

•

Develop new business with focus on TPA and stand-alone business

•

Develop and implement systems to improve efficiencies and

operating margin

•

Improve claim resolution strategies and duration

•

Deliver innovative solutions and results to achieve stronger,

consistent quality and improved customer outcomes

•

Remain focused on staff development and engagement

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WORKING

TOGETHER:

the

Crawford

Difference

2009 Business Unit Objectives

Legal Settlement Administration

•

Increase new client revenue and existing client penetration through

expanded office network and sales force

•

Leverage bankruptcy expertise to capitalize on anticipated increase

in bankruptcy filings

•

More efficient, cost-effective service delivery by building on process

improvements and enabling technologies

•

Being well positioned to benefit from an expected increase in class

action suits

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WORKING

TOGETHER:

the

Crawford

Difference

Execution Strategy

•

A relentless dedication to outstanding execution

•

Each strategic action and intention translated into monthly,

measurable, objectives and outcomes

•

Systematic tracking of interim milestones better enables leadership

control and proactive decision making

•

Reinforce accountability, results orientation and strategic success

throughout the year

•

Provide an effective and more detailed map for the enterprise and

each business unit in achieving 2009 objectives

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WORKING

TOGETHER:

the

Crawford

Difference

Summary of 2009 Objectives

In 2009, we will passionately execute and monitor each

of our strategic objectives.

–

We will continue to be a target driven organization with a strong focus

on meeting the financial goals we have set for ourselves.

–

We

will

ensure

our

plans

are

aligned

with

our

customers’

requirements.

–

Through innovation and process improvements we will continue to

improve the quality of our service and products.

–

We will continue to strive to be an organization of choice to work for, do

business with and invest in.

–

We will adapt quickly to the rapidly changing financial and industry

conditions both locally and globally

–

We will identify, communicate and control the existing and emerging

risks that face the Company.

–

We will adhere to our Code of Conduct and give back to our

communities where we live and work.

–

We

will

implement

a

strong

action

plan

to

ensure

we

execute

upon

our

strategic plan.

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WORKING

TOGETHER:

the

Crawford

Difference

Questions?

Send to info@us.crawco.com