Revenues | Revenues General merchandise sales represent the vast majority of our revenues. We also earn revenues from a variety of other sources, most notably credit card profit sharing income from our arrangement with TD Bank Group (TD). Revenues Three Months Ended Nine Months Ended (millions) November 2, November 3, November 2, November 3, Apparel and accessories (a) $ 3,564 $ 3,219 $ 10,510 $ 9,803 Beauty and household essentials (a) 5,125 4,788 15,172 14,189 Food and beverage 3,717 3,611 10,899 10,570 Hardlines 2,460 2,478 7,348 7,292 Home furnishings and décor 3,527 3,476 9,985 9,781 Other 21 18 83 64 Sales 18,414 17,590 53,997 51,699 Credit card profit sharing 177 169 505 503 Other 74 62 211 177 Other revenue 251 231 716 680 Total revenue $ 18,665 $ 17,821 $ 54,713 $ 52,379 (a) We reclassified certain non-apparel baby merchandise sales totaling $406 million and $1,260 million for the three and nine months ended November 2, 2019 , respectively, and $403 million and $1,166 million for the three and nine months ended November 3, 2018 , respectively, from Apparel and Accessories to Beauty and Household Essentials. We record almost all retail store revenues at the point of sale. Digitally originated sales may include shipping revenue and are recorded upon delivery to the guest or upon guest pickup at the store. Sales are recognized net of expected returns, which we estimate using historical return patterns and our expectation of future returns. As of November 2, 2019 , February 2, 2019 , and November 3, 2018 , the accrual for estimated returns was $137 million , $116 million , and $125 million , respectively. We have not historically had material adjustments to our returns estimates. Revenue from Target gift card sales is recognized upon gift card redemption, which is typically within one year of issuance. Gift Card Liability Activity February 2, Gift Cards Issued During Current Period But Not Redeemed (a) Revenue Recognized From Beginning Liability November 2, (millions) Gift card liability $ 840 $ 386 $ (543 ) $ 683 (a) Net of estimated breakage. Credit card profit sharing – We receive payments under a credit card program agreement with TD. Under the agreement, we receive a percentage of the profits generated by the Target Credit Card and Target MasterCard receivables in exchange for performing account servicing and primary marketing functions. TD underwrites, funds, and owns Target Credit Card and Target MasterCard receivables, controls risk management policies, and oversees regulatory compliance. |