Revenue | Revenue Merchandise sales represent the vast majority of our revenues. We also earn revenues from a variety of other sources, most notably credit card profit-sharing income from our arrangement with TD Bank Group (TD). Revenue Three Months Ended Six Months Ended (millions) July 29, 2023 July 30, 2022 July 29, 2023 July 30, 2022 Apparel & accessories (a) $ 4,101 $ 4,617 $ 8,068 $ 8,856 Beauty & household essentials (b) 7,513 7,208 15,195 14,261 Food & beverage (c) 5,392 5,268 11,389 10,773 Hardlines (d) 3,383 3,866 6,774 7,579 Home furnishings & décor (e) 3,955 4,647 7,810 8,918 Other 40 47 96 96 Sales 24,384 25,653 49,332 50,483 Credit card profit sharing 169 181 343 366 Other 220 203 420 358 Other revenue 389 384 763 724 Total revenue $ 24,773 $ 26,037 $ 50,095 $ 51,207 (a) Includes apparel for women, men, boys, girls, toddlers, infants and newborns, as well as jewelry, accessories, and shoes. (b) Includes beauty and personal care, baby gear, cleaning, paper products, and pet supplies. (c) Includes dry grocery, dairy, frozen food, beverages, candy, snacks, deli, bakery, meat, produce, and food service in our stores. (d) Includes electronics (including video game hardware and software), toys, entertainment, sporting goods, and luggage. (e) Includes furniture, lighting, storage, kitchenware, small appliances, home décor, bed and bath, home improvement, school/office supplies, greeting cards and party supplies, and other seasonal merchandise. Merchandise sales — We record almost all retail store revenues at the point of sale. Digitally originated sales may include shipping revenue and are recorded upon delivery to the guest or upon guest pickup at the store. Sales are recognized net of expected returns, which we estimate using historical return patterns and our expectation of future returns. As of July 29, 2023, January 28, 2023, and July 30, 2022, the accrual for estimated returns was $177 million, $174 million, and $175 million, respectively. Revenue from Target gift card sales is recognized upon gift card redemption, which is typically within one year of issuance. Gift Card Liability Activity January 28, Gift Cards Issued During Current Period But Not Redeemed (b) Revenue Recognized From Beginning Liability July 29, (millions) Gift card liability (a) $ 1,240 $ 399 $ (679) $ 960 (a) Included in Accrued and Other Current Liabilities. (b) Net of estimated breakage. Other Revenue Credit card profit sharing — We receive payments under a credit card program agreement with TD. Under the agreement, we receive a percentage of the profits generated by the Target Credit Card and Target MasterCard receivables in exchange for performing account servicing and primary marketing functions. TD underwrites, funds, and owns Target Credit Card and Target MasterCard receivables, controls risk management policies, and oversees regulatory compliance. Other — Includes advertising revenue, Shipt membership and service revenues, commissions earned on third-party sales through Target.com, rental income, and other miscellaneous revenues. |