Business segment information | Business segment information We operate 3 reportable business segments: Small Business Services, Financial Services and Direct Checks. Our business segments are generally organized by type of customer served and reflect the way we manage the company. Small Business Services promotes and sells products and services to small businesses via direct response mail and internet advertising; referrals from financial institutions, telecommunications clients and others; networks of Safeguard distributors and independent dealers; a direct sales force that focuses on selling to and through major accounts; and an outbound telemarketing group. Financial Services' products and services are sold primarily through a direct sales force that executes product and service supply contracts with our financial institution clients, including banks, credit unions and financial services companies. Direct Checks sells products and services directly to consumers using direct marketing, including print advertising and search engine marketing and optimization strategies. All 3 segments operate primarily in the United States, although Small Business Services has operations in Canada, Australia and portions of Europe, and Financial Services has operations in Canada. Our product and service offerings are comprised of the following: Checks – We remain one of the largest providers of checks in the United States. During 2017 , checks represented 39% of our Small Business Services segment's revenue, 43% of our Financial Services segment's revenue and 84% of our Direct Checks segment's revenue. Marketing solutions and other services (MOS) – We offer products and services designed to meet our customers' sales and marketing needs, as well as various other service offerings. During 2017, MOS represented 34% of our Small Business Services segment's revenue, 55% of our Financial Services segment's revenue and 11% of our Direct Checks segment's revenue. Our MOS offerings generally consist of the following: • Small business marketing solutions – Our marketing products utilize digital printing and web-to-print solutions to provide printed marketing materials and promotional solutions, such as postcards, brochures, retail packaging supplies, apparel, greeting cards and business cards. • Web services – These service offerings for small businesses include hosting and domain name services; logo and web design; search engine marketing and optimization; and payroll services. • Data-driven marketing solutions – These Financial Services offerings include outsourced marketing campaign targeting and execution and marketing analytics solutions that help our customers grow revenue through strategic targeting, lead optimization, retention and cross-selling services. • Treasury management solutions – These Financial Services solutions include remote deposit capture, receivables management, payment processing, and paperless treasury management, as well as software, hardware and digital imaging solutions. • Fraud, security, risk management and operational services – These service offerings include fraud protection and security services, electronic checks ("eChecks") and digital engagement solutions, including loyalty and rewards programs. Forms, accessories and other products – Our Small Business Services segment provides printed forms to small businesses, including deposit tickets, billing forms, work orders, job proposals, purchase orders, invoices and personnel forms, as well as computer forms compatible with accounting software packages commonly used by small businesses. Small Business Services also offers other customized products, including envelopes, office supplies, ink stamps and labels. Our Financial Services and Direct Checks segments offer deposit tickets, check registers, checkbook covers, labels and ink stamps. The following tables present revenue disaggregated by our product and service offerings: Quarter Ended June 30, 2018 (in thousands) Small Business Services Financial Services Direct Checks Consolidated Checks $ 119,786 $ 57,591 $ 26,196 $ 203,573 Marketing solutions and other services: Small business marketing solutions 69,442 — — 69,442 Web services 40,850 — — 40,850 Data-driven marketing solutions — 37,327 — 37,327 Treasury management solutions — 28,558 — 28,558 Fraud, security, risk management and operational services 6,588 12,596 3,444 22,628 Total MOS 116,880 78,481 3,444 198,805 Forms, accessories and other products 81,076 3,243 1,547 85,866 Total revenue $ 317,742 $ 139,315 $ 31,187 $ 488,244 Six Months Ended June 30, 2018 (in thousands) Small Business Services Financial Services Direct Checks Consolidated Checks $ 242,719 $ 115,642 $ 55,550 $ 413,911 Marketing solutions and other services: Small business marketing solutions 136,204 — — 136,204 Web services 78,226 — — 78,226 Data-driven marketing solutions — 74,467 — 74,467 Treasury management solutions — 57,758 — 57,758 Fraud, security, risk management and operational services 13,104 24,903 7,301 45,308 Total MOS 227,534 157,128 7,301 391,963 Forms, accessories and other products 163,803 7,186 3,295 174,284 Total revenue $ 634,056 $ 279,956 $ 66,146 $ 980,158 Quarter Ended June 30, 2017 (in thousands) Small Business Services Financial Services Direct Checks Consolidated Checks $ 120,173 $ 62,351 $ 29,193 $ 211,717 Marketing solutions and other services: Small business marketing solutions 63,168 — — 63,168 Web services 30,090 — — 30,090 Data-driven marketing solutions — 36,157 — 36,157 Treasury management solutions — 29,045 — 29,045 Fraud, security, risk management and operational services 6,610 16,712 3,747 27,069 Total MOS 99,868 81,914 3,747 185,529 Forms, accessories and other products 82,834 3,480 1,672 87,986 Total revenue $ 302,875 $ 147,745 $ 34,612 $ 485,232 Six Months Ended June 30, 2017 (in thousands) Small Business Services Financial Services Direct Checks Consolidated Checks $ 244,310 $ 127,726 $ 61,854 $ 433,890 Marketing solutions and other services: Small business marketing solutions 122,677 — — 122,677 Web services 60,334 — — 60,334 Data-driven marketing solutions — 68,231 — 68,231 Treasury management solutions — 51,819 — 51,819 Fraud, security, risk management and operational services 13,243 33,323 8,003 54,569 Total MOS 196,254 153,373 8,003 357,630 Forms, accessories and other products 170,434 7,440 3,604 181,478 Total revenue $ 610,998 $ 288,539 $ 73,461 $ 972,998 Product revenue is recognized at a point in time. Total MOS revenue included product revenue of $70,496 and service revenue of $128,309 for the quarter ended June 30, 2018 and product revenue of $135,147 and service revenue of $256,816 for the six months ended June 30, 2018 . The majority of our service revenue is recognized over time as services are provided. The following tables present our revenue disaggregated by geography, based on where items are shipped or services are performed. (in thousands) Small Business Services Financial Services Direct Checks Total Quarter Ended June 30, 2018: United States $ 290,863 $ 134,040 $ 31,187 $ 456,090 Foreign, primarily Canada and Australia 26,879 5,275 — 32,154 Total revenue $ 317,742 $ 139,315 $ 31,187 $ 488,244 Six Months Ended June 30, 2018: United States $ 580,822 $ 269,206 $ 66,146 $ 916,174 Foreign, primarily Canada and Australia 53,234 10,750 — 63,984 Total revenue $ 634,056 $ 279,956 $ 66,146 $ 980,158 (in thousands) Small Business Services Financial Services Direct Checks Total Quarter Ended June 30, 2017: United States $ 283,522 $ 142,540 $ 34,612 $ 460,674 Foreign, primarily Canada and Australia 19,353 5,205 — 24,558 Total revenue $ 302,875 $ 147,745 $ 34,612 $ 485,232 Six Months Ended June 30, 2017: United States $ 572,666 $ 283,334 $ 73,461 $ 929,461 Foreign, primarily Canada and Australia 38,332 5,205 — 43,537 Total revenue $ 610,998 $ 288,539 $ 73,461 $ 972,998 The accounting policies of the segments are the same as those described in the Notes to Consolidated Financial Statements included in our 2017 Form 10-K. We allocate corporate costs for our shared services functions to our business segments, including costs of our executive management, human resources, supply chain, finance, information technology and legal functions. Where costs incurred are directly attributable to a business segment, those costs are charged directly to that segment. During 2017, costs that were not directly attributable to a business segment were allocated to the segments based on segment revenue. Effective January 1, 2018, we completed a more detailed analysis of our corporate costs and were able to allocate substantially all of the costs directly to our business segments. The costs that were not directly attributable to a business segment, primarily certain human resources costs, were allocated to the segments based on the number of employees in each segment. This change in our allocation methodology did not have a significant impact on the operating results of our business segments. Corporate assets are not allocated to the segments and consisted primarily of long-term investments and assets related to our corporate shared services functions of manufacturing, information technology and real estate, including property, plant and equipment; internal-use software; and inventories and supplies. We are an integrated enterprise, characterized by substantial intersegment cooperation, cost allocations and the sharing of assets. Therefore, we do not represent that these segments, if operated independently, would report the operating income and other financial information shown. The following is our segment information as of and for the quarters ended June 30, 2018 and 2017 : Reportable Business Segments (in thousands) Small Business Services Financial Services Direct Checks Corporate Consolidated Total revenue from external customers: 2018 $ 317,742 $ 139,315 $ 31,187 $ — $ 488,244 2017 302,875 147,745 34,612 — 485,232 Operating income: 2018 58,642 13,980 10,201 — 82,823 2017 54,521 26,609 11,697 — 92,827 Depreciation and amortization expense: 2018 16,154 15,422 800 — 32,376 2017 13,439 16,161 814 — 30,414 Asset impairment charges: 2018 — — — — — 2017 2,954 — — — 2,954 Total assets: 2018 1,165,781 662,076 157,649 307,738 2,293,244 2017 1,042,694 697,900 159,246 268,915 2,168,755 Capital asset purchases: 2018 — — — 14,006 14,006 2017 — — — 11,767 11,767 The following is our segment information as of and for the six months ended June 30, 2018 and 2017: Reportable Business Segments (in thousands) Small Business Services Financial Services Direct Checks Corporate Consolidated Total revenue from external customers: 2018 $ 634,056 $ 279,956 $ 66,146 $ — $ 980,158 2017 610,998 288,539 73,461 — 972,998 Operating income: 2018 117,541 31,954 21,036 — 170,531 2017 106,782 46,854 24,189 — 177,825 Depreciation and amortization expense: 2018 31,592 30,316 1,609 — 63,517 2017 27,656 30,774 1,621 — 60,051 Asset impairment charges: 2018 2,149 — — — 2,149 2017 8,250 — — — 8,250 Total assets: 2018 1,165,781 662,076 157,649 307,738 2,293,244 2017 1,042,694 697,900 159,246 268,915 2,168,755 Capital asset purchases: 2018 — — — 28,040 28,040 2017 — — — 22,788 22,788 |