Business segment information | Business segment information We operate 3 reportable business segments: Small Business Services, Financial Services and Direct Checks. Our business segments are generally organized by type of customer served and reflect the way we manage the company. Small Business Services promotes and sells products and services to small businesses via direct response mail and internet advertising; referrals from financial institutions, telecommunications clients and others; networks of Safeguard distributors and independent dealers; a direct sales force that focuses on selling to and through major accounts; and an outbound telemarketing group. Financial Services' products and services are sold primarily through a direct sales force that executes product and service supply contracts with our financial institution clients, including banks, credit unions and financial services companies. Direct Checks sells products and services directly to consumers using direct marketing, including print advertising and search engine marketing and optimization strategies. All 3 segments operate primarily in the United States, although Small Business Services has operations in Canada, Australia and portions of Europe, and Financial Services has operations in Canada. Our product and service offerings are comprised of the following: Checks – We remain one of the largest providers of checks in the United States. During 2017 , checks represented 39% of our Small Business Services segment's revenue, 43% of our Financial Services segment's revenue and 84% of our Direct Checks segment's revenue. Marketing solutions and other services (MOS) – We offer products and services designed to meet our customers' sales and marketing needs, as well as various other service offerings. During 2017, MOS represented 34% of our Small Business Services segment's revenue, 55% of our Financial Services segment's revenue and 11% of our Direct Checks segment's revenue. Our MOS offerings generally consist of the following: • Small business marketing solutions – Our marketing products utilize digital printing and web-to-print solutions to provide printed marketing materials and promotional solutions, such as postcards, brochures, retail packaging supplies, apparel, greeting cards and business cards. • Web services – These service offerings for small businesses include hosting and domain name services, logo and web design, search engine marketing and optimization, and payroll services. • Data-driven marketing solutions – These Financial Services offerings include outsourced marketing campaign targeting and execution and marketing analytics solutions that help our customers grow revenue through strategic targeting, lead optimization, retention and cross-selling services. • Treasury management solutions – These Financial Services solutions include remote deposit capture, receivables management, payment processing, and paperless treasury management, as well as software, hardware and digital imaging solutions. • Fraud, security, risk management and operational services – These service offerings include fraud protection and security services, electronic checks ("eChecks") and digital engagement solutions, including loyalty and rewards programs. Forms, accessories and other products – Our Small Business Services segment provides printed forms to small businesses, including deposit tickets, billing forms, work orders, job proposals, purchase orders, invoices and personnel forms, as well as computer forms compatible with accounting software packages commonly used by small businesses. Small Business Services also offers other customized products, including envelopes, office supplies, ink stamps and labels. Our Financial Services and Direct Checks segments offer deposit tickets, check registers, checkbook covers, labels and ink stamps. The following tables present revenue disaggregated by our product and service offerings: Quarter Ended September 30, 2018 (in thousands) Small Business Services Financial Services Direct Checks Consolidated Checks $ 117,918 $ 54,800 $ 25,874 $ 198,592 Marketing solutions and other services: Small business marketing solutions 69,490 — — 69,490 Web services 41,973 — — 41,973 Data-driven marketing solutions — 39,808 — 39,808 Treasury management solutions — 35,833 — 35,833 Fraud, security, risk management and operational services 6,383 12,953 3,460 22,796 Total MOS 117,846 88,594 3,460 209,900 Forms, accessories and other products 79,835 3,377 1,486 84,698 Total revenue $ 315,599 $ 146,771 $ 30,820 $ 493,190 Nine Months Ended September 30, 2018 (in thousands) Small Business Services Financial Services Direct Checks Consolidated Checks $ 360,637 $ 170,442 $ 81,425 $ 612,504 Marketing solutions and other services: Small business marketing solutions 205,694 — — 205,694 Web services 120,199 — — 120,199 Data-driven marketing solutions — 114,275 — 114,275 Treasury management solutions — 93,591 — 93,591 Fraud, security, risk management and operational services 19,487 37,856 10,761 68,104 Total MOS 345,380 245,722 10,761 601,863 Forms, accessories and other products 243,638 10,563 4,781 258,982 Total revenue $ 949,655 $ 426,727 $ 96,967 $ 1,473,349 Quarter Ended September 30, 2017 (in thousands) Small Business Services Financial Services Direct Checks Consolidated Checks $ 119,892 $ 62,613 $ 28,521 $ 211,026 Marketing solutions and other services: Small business marketing solutions 63,286 — — 63,286 Web services 35,059 — — 35,059 Data-driven marketing solutions — 48,195 — 48,195 Treasury management solutions — 27,839 — 27,839 Fraud, security, risk management and operational services 6,552 15,224 3,716 25,492 Total MOS 104,897 91,258 3,716 199,871 Forms, accessories and other products 81,619 3,536 1,617 86,772 Total revenue $ 306,408 $ 157,407 $ 33,854 $ 497,669 Nine Months Ended September 30, 2017 (in thousands) Small Business Services Financial Services Direct Checks Consolidated Checks $ 364,202 $ 190,339 $ 90,375 $ 644,916 Marketing solutions and other services: Small business marketing solutions 185,963 — — 185,963 Web services 95,393 — — 95,393 Data-driven marketing solutions — 116,426 — 116,426 Treasury management solutions — 79,658 — 79,658 Fraud, security, risk management and operational services 19,795 48,547 11,719 80,061 Total MOS 301,151 244,631 11,719 557,501 Forms, accessories and other products 252,053 10,976 5,220 268,249 Total revenue $ 917,406 $ 445,946 $ 107,314 $ 1,470,666 Product revenue is recognized at a point in time. Total MOS revenue included product revenue of $69,477 and service revenue of $140,423 for the quarter ended September 30, 2018 and product revenue of $204,624 and service revenue of $397,239 for the nine months ended September 30, 2018 . The majority of our service revenue is recognized over time as services are provided. The following tables present our revenue disaggregated by geography, based on where items are shipped or services are performed. (in thousands) Small Business Services Financial Services Direct Checks Total Quarter Ended September 30, 2018: United States $ 290,752 $ 141,979 $ 30,820 $ 463,551 Foreign, primarily Canada and Australia 24,847 4,792 — 29,639 Total revenue $ 315,599 $ 146,771 $ 30,820 $ 493,190 Nine Months Ended September 30, 2018: United States $ 871,574 $ 411,185 $ 96,967 $ 1,379,726 Foreign, primarily Canada and Australia 78,081 15,542 — 93,623 Total revenue $ 949,655 $ 426,727 $ 96,967 $ 1,473,349 (in thousands) Small Business Services Financial Services Direct Checks Total Quarter Ended September 30, 2017: United States $ 281,573 $ 151,587 $ 33,854 $ 467,014 Foreign, primarily Canada and Australia 24,835 5,820 — 30,655 Total revenue $ 306,408 $ 157,407 $ 33,854 $ 497,669 Nine Months Ended September 30, 2017: United States $ 854,239 $ 434,921 $ 107,314 $ 1,396,474 Foreign, primarily Canada and Australia 63,167 11,025 — 74,192 Total revenue $ 917,406 $ 445,946 $ 107,314 $ 1,470,666 The accounting policies of the segments are the same as those described in the Notes to Consolidated Financial Statements included in the 2017 Form 10-K. We allocate corporate costs for our shared services functions to our business segments, including costs of our executive management, human resources, supply chain, finance, information technology and legal functions. Where costs incurred are directly attributable to a business segment, those costs are charged directly to that segment. During 2017, costs that were not directly attributable to a business segment were allocated to the segments based on segment revenue. Effective January 1, 2018, we completed a more detailed analysis of our corporate costs and were able to allocate substantially all of the costs directly to our business segments. The costs that were not directly attributable to a business segment, primarily certain human resources costs, were allocated to the segments based on the number of employees in each segment. This change in our allocation methodology did not have a significant impact on the operating results of our business segments. Corporate assets are not allocated to the segments and consisted primarily of long-term investments and assets related to our corporate shared services functions of manufacturing, information technology and real estate, including property, plant and equipment; internal-use software; and inventories and supplies. We are an integrated enterprise, characterized by substantial intersegment cooperation, cost allocations and sharing of assets. Therefore, we do not represent that these segments, if operated independently, would report the operating income and other financial information shown. The following is our segment information as of and for the quarters ended September 30, 2018 and 2017 : Reportable Business Segments (in thousands) Small Business Services Financial Services Direct Checks Corporate Consolidated Total revenue from external customers: 2018 $ 315,599 $ 146,771 $ 30,820 $ — $ 493,190 2017 306,408 157,407 33,854 — 497,669 Operating (loss) income: 2018 (45,254 ) 17,612 10,360 — (17,282 ) 2017 12,893 29,198 11,261 — 53,352 Depreciation and amortization expense: 2018 17,173 15,424 809 — 33,406 2017 14,502 15,935 809 — 31,246 Asset impairment charges: 2018 97,288 1,882 — — 99,170 2017 46,630 — — — 46,630 Total assets: 2018 1,056,086 753,240 157,806 300,235 2,267,367 2017 1,051,076 692,511 159,526 276,867 2,179,980 Capital asset purchases: 2018 — — — 14,526 14,526 2017 — — — 11,563 11,563 The following is our segment information as of and for the nine months ended September 30, 2018 and 2017: Reportable Business Segments (in thousands) Small Business Services Financial Services Direct Checks Corporate Consolidated Total revenue from external customers: 2018 $ 949,655 $ 426,727 $ 96,967 $ — $ 1,473,349 2017 917,406 445,946 107,314 — 1,470,666 Operating income: 2018 72,288 49,565 31,396 — 153,249 2017 119,674 76,052 35,450 — 231,176 Depreciation and amortization expense: 2018 48,765 45,740 2,418 — 96,923 2017 42,158 46,709 2,430 — 91,297 Asset impairment charges: 2018 99,437 1,882 — — 101,319 2017 54,880 — — — 54,880 Total assets: 2018 1,056,086 753,240 157,806 300,235 2,267,367 2017 1,051,076 692,511 159,526 276,867 2,179,980 Capital asset purchases: 2018 — — — 42,566 42,566 2017 — — — 34,351 34,351 |