Business segment information | Business segment information As of June 30, 2019, we operated 3 reportable business segments: Small Business Services, Financial Services and Direct Checks. Our business segments are generally organized by type of customer served and reflect the way we currently manage the company. Small Business Services promotes and sells products and services to small businesses via direct response mail and internet advertising; referrals from financial institutions, telecommunications clients and others; networks of Safeguard distributors and independent dealers; a direct sales force that focuses on selling to and through enterprise accounts; and an outbound telemarketing group. Financial Services' products and services are sold primarily through a direct sales force that executes product and service supply contracts with our financial institution clients, including banks, credit unions and financial services companies. Direct Checks sells products and services directly to consumers using direct marketing, including print advertising and search engine marketing and optimization strategies. All 3 segments operate primarily in the United States. Small Business Services also has operations in Canada, Australia and portions of Europe, and Financial Services has operations in Canada. Our product and service offerings are comprised of the following: Marketing solutions and other services (MOS) – We offer products and services designed to meet our customers' sales and marketing needs, as well as various other service offerings. Our MOS offerings generally consist of the following: • Small business marketing solutions – Our marketing products utilize digital printing and web-to-print solutions to provide printed marketing materials and promotional solutions, such as postcards, brochures, retail packaging supplies, apparel, greeting cards and business cards. • Treasury management solutions – These Financial Services solutions include remote deposit capture, receivables management, payment processing, and paperless treasury management, as well as software, hardware and digital imaging solutions. • Web services – These service offerings include hosting and domain name services, logo and web design, search engine marketing and optimization, email marketing, payroll services and business incorporation and organization services. • Data-driven marketing solutions – These Financial Services offerings include outsourced marketing campaign targeting and execution and marketing analytics solutions that help our customers grow revenue through strategic targeting, lead optimization, retention and cross-selling services. • Fraud, security, risk management and operational services – These service offerings include fraud protection and security services, electronic checks and deposits ("ePayments") and digital engagement solutions, including loyalty and rewards programs and finacial management tools. Checks – We remain one of the largest providers of personal and business checks in the United States. Forms, accessories and other products – Our Small Business Services segment provides printed forms to small businesses, including deposit tickets, billing forms, work orders, job proposals, purchase orders, invoices and personnel forms, as well as computer forms compatible with accounting software packages commonly used by small businesses. Small Business Services also offers other customized products, including envelopes, office supplies, ink stamps and labels. Our Financial Services and Direct Checks segments offer deposit tickets, check registers, checkbook covers, labels and ink stamps. The following tables present revenue disaggregated by our product and service offerings: Quarter Ended June 30, 2019 (in thousands) Small Business Services Financial Services Direct Checks Consolidated Marketing solutions and other services: Small business marketing solutions $ 68,313 $ — $ — $ 68,313 Treasury management solutions — 45,475 — 45,475 Web services 41,346 — — 41,346 Data-driven marketing solutions — 38,796 — 38,796 Fraud, security, risk management and operational services 6,057 12,244 3,231 21,532 Total MOS 115,716 96,515 3,231 215,462 Checks 115,301 56,481 24,714 196,496 Forms, accessories and other products 77,485 3,131 1,412 82,028 Total revenue $ 308,502 $ 156,127 $ 29,357 $ 493,986 Six Months Ended June 30, 2019 (in thousands) Small Business Services Financial Services Direct Checks Consolidated Marketing solutions and other services: Small business marketing solutions $ 134,934 $ — — $ 134,934 Treasury management solutions — 90,946 — 90,946 Web services 84,950 — — 84,950 Data-driven marketing solutions — 75,580 — 75,580 Fraud, security, risk management and operational services 12,168 24,529 6,755 43,452 Total MOS 232,052 191,055 6,755 429,862 Checks 233,724 112,666 51,257 397,647 Forms, accessories and other products 155,784 6,765 2,993 165,542 Total revenue $ 621,560 $ 310,486 $ 61,005 $ 993,051 Quarter Ended June 30, 2018 (in thousands) Small Business Services Financial Services Direct Checks Consolidated Marketing solutions and other services: Small business marketing solutions $ 69,442 $ — $ — $ 69,442 Treasury management solutions — 28,558 — 28,558 Web services 40,850 — — 40,850 Data-driven marketing solutions — 37,327 — 37,327 Fraud, security, risk management and operational services 6,588 12,596 3,444 22,628 Total MOS 116,880 78,481 3,444 198,805 Checks 119,786 57,591 26,196 203,573 Forms, accessories and other products 81,076 3,243 1,547 85,866 Total revenue $ 317,742 $ 139,315 $ 31,187 $ 488,244 Six Months Ended June 30, 2018 (in thousands) Small Business Services Financial Services Direct Checks Consolidated Marketing solutions and other services: Small business marketing solutions $ 136,204 $ — $ — $ 136,204 Treasury management solutions — 57,758 — 57,758 Web services 78,226 — — 78,226 Data-driven marketing solutions — 74,467 — 74,467 Fraud, security, risk management and operational services 13,104 24,903 7,301 45,308 Total MOS 227,534 157,128 7,301 391,963 Checks 242,719 115,642 55,550 413,911 Forms, accessories and other products 163,803 7,186 3,295 174,284 Total revenue $ 634,056 $ 279,956 $ 66,146 $ 980,158 The following tables present our revenue disaggregated by geography, based on where items are shipped or services are performed. (in thousands) Small Business Services Financial Services Direct Checks Total Quarter Ended June 30, 2019: United States $ 283,526 $ 151,501 $ 29,357 $ 464,384 Foreign, primarily Canada and Australia 24,976 4,626 — 29,602 Total revenue $ 308,502 $ 156,127 $ 29,357 $ 493,986 Six Months Ended June 30, 2019: United States $ 571,734 $ 301,550 $ 61,005 $ 934,289 Foreign, primarily Canada and Australia 49,826 8,936 — 58,762 Total revenue $ 621,560 $ 310,486 $ 61,005 $ 993,051 (in thousands) Small Business Services Financial Services Direct Checks Total Quarter Ended June 30, 2018: United States $ 290,863 $ 134,040 $ 31,187 $ 456,090 Foreign, primarily Canada and Australia 26,879 5,275 — 32,154 Total revenue $ 317,742 $ 139,315 $ 31,187 $ 488,244 Six Months Ended June 30, 2018: United States $ 580,822 $ 269,206 $ 66,146 $ 916,174 Foreign, primarily Canada and Australia 53,234 10,750 — 63,984 Total revenue $ 634,056 $ 279,956 $ 66,146 $ 980,158 The accounting policies of the segments are the same as those described in the Notes to Consolidated Financial Statements included in the 2018 Form 10-K. We allocate corporate costs for our shared services functions to our business segments, including costs of our executive management, human resources, supply chain, real estate, finance, information technology and legal functions. Where costs incurred are directly attributable to a business segment, those costs are charged directly to that segment. Those costs not directly attributable to a business segment, primarily certain human resources costs, are allocated to the segments based on the number of employees in each segment. Corporate assets are not allocated to the segments and consisted primarily of long-term investments and assets related to our corporate shared services functions of manufacturing, information technology and real estate, including property, plant and equipment; internal-use software; operating lease assets; and inventories and supplies. We are an integrated enterprise, characterized by substantial intersegment cooperation, cost allocations and sharing of assets. Therefore, we do not represent that these segments, if operated independently, would report the operating income and other financial information shown. The following is our segment information as of and for the quarters ended June 30, 2019 and 2018 : Reportable Business Segments (in thousands) Small Business Services Financial Services Direct Checks Corporate Consolidated Total revenue from external customers: 2019 $ 308,502 $ 156,127 $ 29,357 $ — $ 493,986 2018 317,742 139,315 31,187 — 488,244 Operating income: 2019 34,706 9,306 7,812 — 51,824 2018 58,642 13,980 10,201 — 82,823 Depreciation and amortization expense: 2019 16,621 14,968 928 — 32,517 2018 16,154 15,422 800 — 32,376 Total assets: 2019 1,076,248 721,334 155,831 360,625 2,314,038 2018 1,165,781 662,076 157,649 307,738 2,293,244 Capital asset purchases: 2019 — — — 17,725 17,725 2018 — — — 14,006 14,006 The following is our segment information as of and for the six months ended June 30, 2019 and 2018: Reportable Business Segments (in thousands) Small Business Services Financial Services Direct Checks Corporate Consolidated Total revenue from external customers: 2019 $ 621,560 $ 310,486 $ 61,005 $ — $ 993,051 2018 634,056 279,956 66,146 — 980,158 Operating income: 2019 79,388 19,557 16,652 — 115,597 2018 117,541 31,954 21,036 — 170,531 Depreciation and amortization expense: 2019 33,233 30,011 1,692 — 64,936 2018 31,592 30,316 1,609 — 63,517 Asset impairment charges: 2019 — — — — — 2018 2,149 — — — 2,149 Total assets: 2019 1,076,248 721,334 155,831 360,625 2,314,038 2018 1,165,781 662,076 157,649 307,738 2,293,244 Capital asset purchases: 2019 — — — 32,344 32,344 2018 — — — 28,040 28,040 |