Dillard's (DDS) 10-Q 2004 Q1 Quarterly report

                                             CERTIFICATION PURSUANT TO
                                              18 U.S.C. SECTION 1350,
                                              AS ADOPTED PURSUANT TO
                                   SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002


         In connection with the Quarterly Report of Dillard's, Inc. (the "Company") on Form 10-Q for the period
ended May 3, 2003 as filed with the Securities and Exchange Commission on the date hereof (the "Report"), I,
William Dillard, II, Chairman of the Board and Chief Executive Officer, certify, pursuant to 18 U.S.C. section
1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, that:

(1)      The Report fully complies with the requirements of Section 13(a) and 15(d) of the Securities Exchange
              Act of 1934; and

(2)      The information contained in the Report fairly presents, in all material respects, the financial
              condition and results of operations of the Company.

Dated: June 17, 2003


                                                              /s/ William Dillard, II
                                                              William Dillard, II
                                                              Chairman of the Board and
                                                              Chief Executive Officer