The Wendy's Company (WEN) 8-K Regulation FD Disclosure

International Overview

Darrell van Ligten

President - International

Agenda

Brief History

Development Progress

Growth Strategies

2

Restaurants Outside of United States

340outside North
America

Sources: Company reports

3

Where We Are Today

4

8,000 Unit
Potential

5

Methodology For New Markets

Consumer Foodservice Database

Fast Food (QSR Market)

Annually researched and
updated foodservice market
data.Sources include:

–Trade surveys with industry
sources

–Secondary research

–Outlet audits

International Markets

Core countries of Passport
Database

Cross-Country Analysis

Pegged country data against
world data and compared:

–Historic and forecast QSR
value growth

–Transactions per capita and
growth

–Category penetration per HH

–Share of franchised
(chained) outlets

Country Selection

Identified and prioritized
countries across globe and
regions based on the results of
cross-country analysis and risk
profile

Risk Assessment

Operating Risk based on 10
criteria items

(e.g. Political stability,
regulatory, labor market,
tax, etc)

Sources: Euromonitor International and The Economist Intelligence Unit

6

7

—Global marketplace accepts Western QSRs

—Support infrastructure already established

—Development-focused

—Growth strategies

—Financial resources

—Commitment to global expansion

Why We’re Bullish

8

Restaurant AUVs

9

Puerto Rico

New Zealand

Bahamas

$1.9 Million

$2.0 Million

$4.2 Million

$1.4 Million

United States

10

Growth Is Our
Primary Focus

11

Ignite Growth in
Existing Markets

12

13

14

Recruit sophisticated,
well-capitalized
franchisees

15

—Previous restaurant experience

—Real estate access

—Existing infrastructure

—Adequate capital

We Expect Future Franchisees to Have…

16

17

Singapore

Middle
East

Argentina

Russia

Trinidad
& Tobago

Invest in
High Opportunity
Markets

18

—Geopolitical Stability

—Sound Economic Trends

—Strong Population Growth

—Rising Standard of Living

—Underpenetrated QSR Sector

High Opportunity Market Characteristics

19

20

30% of our 8,000
unit potential

China

Brazil

21

9% of our
8,000 unit
potential

Japan

22

Reversed Declining Country & Unit Count Trends

23

1998 to 2008

2008 to 2010

Net Country Growth

Net Unit Growth

-88

56

-20

2

24

1998 to 2008

2008 to 2010

New Countries Signed

Total Countries Under
Agreements

Grown Development Agreements Substantially

2008

2010

12

33

6

23

25

Increased Store Commitments Significantly

2008

2010

151

610

Future Store Commitments

26

~1,000

International Designs

—More modern

—More innovative

—More avant-garde

27

Relevant
& Contemporary
Store Designs

28

—Color palettes

—Furniture & fixtures

—Store layouts

Design Feedback

29

30

31

International
Training Store

International
Training Store

32

Singapore

Singapore

32

Bahamas

Bahamas

Mexico City

Mexico City

International
Store Designs

International
Store Designs

33

New Store
Technology

New Store
Technology

34

Design Portal

Retail Design
is a Continuous
Process

35

36

Natural

Natural

Modern

Modern

Urban

Urban

Future
Design Concepts

37

38

Breakfast,
lunch and dinner

39

1 large meal with
constant snacking

White meat chicken

Dark meat chicken

3 item combos

4 item combos

We All Eat Differently

VS

VS

VS

40

42

43

44

45

46

47

48

49

49

50

Coffee Jelly
Frosty

51

51

Operational
Excellence Builds
Brand Loyalty

52

Consistent Operations

—Same internal evaluation process

—Same quality assurance standards

—Same performance analysis

54

2008

2010

Stores Graded “F”

Stores Graded “A” or “B”

International Restaurant Audit Scores

2008

2010

16%

0%

48%

80%

Superior Operations
Grows Long-term
Sales & Profits

55

“A journey of a thousand miles,
starts with a single step.”

- Lao Tzu

56

International Accomplishments

—Accelerated development

—Transformed retail designs

—Redefined menu strategy

—Recommitted to operational excellence

57

Continue
Making Sizeable
Investments

58

Significant
Earnings Growth
& Long-term
Value

59

Nelson Peltz

—Chairman