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International Overview
Darrell van Ligten
President - International
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Agenda
Brief History
Development Progress
Growth Strategies
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![](https://capedge.com/proxy/8-K/0000030697-11-000008/exhibit99-8_0127201164.jpg)
Restaurants Outside of United States
340 outside North
America
America
Sources: Company reports
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![](https://capedge.com/proxy/8-K/0000030697-11-000008/exhibit99-8_0127201165.jpg)
Where We Are Today
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![](https://capedge.com/proxy/8-K/0000030697-11-000008/exhibit99-8_0127201166.jpg)
8,000 Unit
Potential
Potential
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![](https://capedge.com/proxy/8-K/0000030697-11-000008/exhibit99-8_0127201167.jpg)
Methodology For New Markets
Consumer Foodservice Database
Fast Food (QSR Market)
Annually researched and
updated foodservice market
data. Sources include:
updated foodservice market
data. Sources include:
– Trade surveys with industry
sources
sources
– Secondary research
– Outlet audits
International Markets
Core countries of Passport
Database
Database
Cross-Country Analysis
Pegged country data against
world data and compared:
world data and compared:
– Historic and forecast QSR
value growth
value growth
– Transactions per capita and
growth
growth
– Category penetration per HH
– Share of franchised
(chained) outlets
(chained) outlets
Country Selection
Identified and prioritized
countries across globe and
regions based on the results of
cross-country analysis and risk
profile
countries across globe and
regions based on the results of
cross-country analysis and risk
profile
Risk Assessment
Operating Risk based on 10
criteria items
criteria items
(e.g. Political stability,
regulatory, labor market,
tax, etc)
regulatory, labor market,
tax, etc)
Sources: Euromonitor International and The Economist Intelligence Unit
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![](https://capedge.com/proxy/8-K/0000030697-11-000008/exhibit99-8_0127201168.jpg)
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![](https://capedge.com/proxy/8-K/0000030697-11-000008/exhibit99-8_0127201169.jpg)
— Global marketplace accepts Western QSRs
— Support infrastructure already established
— Development-focused
— Growth strategies
— Financial resources
— Commitment to global expansion
Why We’re Bullish
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![](https://capedge.com/proxy/8-K/0000030697-11-000008/exhibit99-8_0127201170.jpg)
Restaurant AUVs
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Puerto Rico
New Zealand
Bahamas
$1.9 Million
$2.0 Million
$4.2 Million
$1.4 Million
United States
![](https://capedge.com/proxy/8-K/0000030697-11-000008/exhibit99-8_0127201171.jpg)
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![](https://capedge.com/proxy/8-K/0000030697-11-000008/exhibit99-8_0127201172.jpg)
Growth Is Our
Primary Focus
Primary Focus
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![](https://capedge.com/proxy/8-K/0000030697-11-000008/exhibit99-8_0127201173.jpg)
Ignite Growth in
Existing Markets
Existing Markets
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![](https://capedge.com/proxy/8-K/0000030697-11-000008/exhibit99-8_0127201174.jpg)
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![](https://capedge.com/proxy/8-K/0000030697-11-000008/exhibit99-8_0127201175.jpg)
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![](https://capedge.com/proxy/8-K/0000030697-11-000008/exhibit99-8_0127201176.jpg)
Recruit sophisticated,
well-capitalized
franchisees
well-capitalized
franchisees
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![](https://capedge.com/proxy/8-K/0000030697-11-000008/exhibit99-8_0127201177.jpg)
— Previous restaurant experience
— Real estate access
— Existing infrastructure
— Adequate capital
We Expect Future Franchisees to Have…
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![](https://capedge.com/proxy/8-K/0000030697-11-000008/exhibit99-8_0127201178.jpg)
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Singapore
Middle
East
East
Argentina
Russia
Trinidad
& Tobago
& Tobago
![](https://capedge.com/proxy/8-K/0000030697-11-000008/exhibit99-8_0127201179.jpg)
Invest in
High Opportunity
Markets
High Opportunity
Markets
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![](https://capedge.com/proxy/8-K/0000030697-11-000008/exhibit99-8_0127201180.jpg)
— Geopolitical Stability
— Sound Economic Trends
— Strong Population Growth
— Rising Standard of Living
— Underpenetrated QSR Sector
High Opportunity Market Characteristics
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![](https://capedge.com/proxy/8-K/0000030697-11-000008/exhibit99-8_0127201181.jpg)
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30% of our 8,000
unit potential
unit potential
China
Brazil
![](https://capedge.com/proxy/8-K/0000030697-11-000008/exhibit99-8_0127201182.jpg)
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9% of our
8,000 unit
potential
8,000 unit
potential
Japan
![](https://capedge.com/proxy/8-K/0000030697-11-000008/exhibit99-8_0127201183.jpg)
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![](https://capedge.com/proxy/8-K/0000030697-11-000008/exhibit99-8_0127201184.jpg)
Reversed Declining Country & Unit Count Trends
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1998 to 2008
2008 to 2010
Net Country Growth
Net Unit Growth
-88
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-20
2
![](https://capedge.com/proxy/8-K/0000030697-11-000008/exhibit99-8_0127201185.jpg)
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1998 to 2008
2008 to 2010
New Countries Signed
Total Countries Under
Agreements
Agreements
Grown Development Agreements Substantially
2008
2010
12
33
6
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![](https://capedge.com/proxy/8-K/0000030697-11-000008/exhibit99-8_0127201186.jpg)
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Increased Store Commitments Significantly
2008
2010
151
610
Future Store Commitments
![](https://capedge.com/proxy/8-K/0000030697-11-000008/exhibit99-8_0127201187.jpg)
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~1,000
![](https://capedge.com/proxy/8-K/0000030697-11-000008/exhibit99-8_0127201188.jpg)
International Designs
— More modern
— More innovative
— More avant-garde
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![](https://capedge.com/proxy/8-K/0000030697-11-000008/exhibit99-8_0127201189.jpg)
Relevant
& Contemporary
Store Designs
& Contemporary
Store Designs
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![](https://capedge.com/proxy/8-K/0000030697-11-000008/exhibit99-8_0127201190.jpg)
— Color palettes
— Furniture & fixtures
— Store layouts
Design Feedback
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![](https://capedge.com/proxy/8-K/0000030697-11-000008/exhibit99-8_0127201191.jpg)
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![](https://capedge.com/proxy/8-K/0000030697-11-000008/exhibit99-8_0127201192.jpg)
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International
Training Store
Training Store
International
Training Store
Training Store
![](https://capedge.com/proxy/8-K/0000030697-11-000008/exhibit99-8_0127201193.jpg)
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Singapore
Singapore
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Bahamas
Bahamas
Mexico City
Mexico City
International
Store Designs
Store Designs
International
Store Designs
Store Designs
![](https://capedge.com/proxy/8-K/0000030697-11-000008/exhibit99-8_0127201194.jpg)
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New Store
Technology
Technology
New Store
Technology
Technology
![](https://capedge.com/proxy/8-K/0000030697-11-000008/exhibit99-8_0127201195.jpg)
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Design Portal
![](https://capedge.com/proxy/8-K/0000030697-11-000008/exhibit99-8_0127201196.jpg)
Retail Design
is a Continuous
Process
is a Continuous
Process
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![](https://capedge.com/proxy/8-K/0000030697-11-000008/exhibit99-8_0127201197.jpg)
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Natural
Natural
Modern
Modern
Urban
Urban
Future
Design Concepts
Design Concepts
![](https://capedge.com/proxy/8-K/0000030697-11-000008/exhibit99-8_0127201198.jpg)
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![](https://capedge.com/proxy/8-K/0000030697-11-000008/exhibit99-8_0127201199.jpg)
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![](https://capedge.com/proxy/8-K/0000030697-11-000008/exhibit99-8_01272011100.jpg)
Breakfast,
lunch and dinner
lunch and dinner
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1 large meal with
constant snacking
constant snacking
White meat chicken
Dark meat chicken
3 item combos
4 item combos
We All Eat Differently
VS
VS
VS
![](https://capedge.com/proxy/8-K/0000030697-11-000008/exhibit99-8_01272011101.jpg)
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![](https://capedge.com/proxy/8-K/0000030697-11-000008/exhibit99-8_01272011102.jpg)
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Coffee Jelly
Frosty
Frosty
![](https://capedge.com/proxy/8-K/0000030697-11-000008/exhibit99-8_01272011112.jpg)
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![](https://capedge.com/proxy/8-K/0000030697-11-000008/exhibit99-8_01272011113.jpg)
Operational
Excellence Builds
Brand Loyalty
Excellence Builds
Brand Loyalty
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![](https://capedge.com/proxy/8-K/0000030697-11-000008/exhibit99-8_01272011114.jpg)
Consistent Operations
— Same internal evaluation process
— Same quality assurance standards
— Same performance analysis
![](https://capedge.com/proxy/8-K/0000030697-11-000008/exhibit99-8_01272011115.jpg)
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2008
2010
Stores Graded “F”
Stores Graded “A” or “B”
International Restaurant Audit Scores
2008
2010
16%
0%
48%
80%
![](https://capedge.com/proxy/8-K/0000030697-11-000008/exhibit99-8_01272011116.jpg)
Superior Operations
Grows Long-term
Sales & Profits
Grows Long-term
Sales & Profits
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![](https://capedge.com/proxy/8-K/0000030697-11-000008/exhibit99-8_01272011117.jpg)
“A journey of a thousand miles,
starts with a single step.”
starts with a single step.”
- Lao Tzu
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![](https://capedge.com/proxy/8-K/0000030697-11-000008/exhibit99-8_01272011118.jpg)
International Accomplishments
— Accelerated development
— Transformed retail designs
— Redefined menu strategy
— Recommitted to operational excellence
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![](https://capedge.com/proxy/8-K/0000030697-11-000008/exhibit99-8_01272011119.jpg)
Continue
Making Sizeable
Investments
Making Sizeable
Investments
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![](https://capedge.com/proxy/8-K/0000030697-11-000008/exhibit99-8_01272011120.jpg)
Significant
Earnings Growth
& Long-term
Value
Earnings Growth
& Long-term
Value
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![](https://capedge.com/proxy/8-K/0000030697-11-000008/exhibit99-8_01272011121.jpg)
Nelson Peltz
— Chairman
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