The Wendy's Company 8K Reaffirms Outlook for Adjusted EBITDA from Continuing Operations of $320 million to $335 million | WEN 28 Jun 12

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SVP, STRATEGIC INITIATIVES AND PLANNING

Exhibit 99.4

The Wendy’s Company

System Optimization

Financial Management

Restaurant Utilization

& Daypart Expansion

Global Growth

New Restaurant Development

Image / Experience Activation

North America Same-Store Sales Growth

The Wendy’s Company

The Wendy’s Company

IMAGE ACTIVATION UPDATE

Importance of PLACE

in our Recipe to Win

What is Image Activation –

Wendy’s Approach

Prototype Performance

Activation Strategy & System Adoption

The Wendy’s Company

The Wendy’s Company

Consumer Choices

New QSRs

The Wendy’s Company

The Wendy’s Company

Consumer Choices

Traditional QSRs

The Wendy’s Company

The Wendy’s Company

Consumer Expectations

Stand Out

Relevant

Popular Choice

The Wendy’s Company

Image Activation…

makes everything else work better

The Wendy’s Company

Image Activation…

is more than a remodel…

It is a BRAND REVITALIZATION…

It is…

“A CUT ABOVE”

CUSTOMER EXPERIENCE

The Wendy’s Company

The Wendy’s Company

WENDY’S IMAGE ACTIVATION

“A Cut Above”

Customer Experience

MODERN FACILITY

“A”

LEVEL OPERATIONS

CONTEMPORARY UNIFORMS

MENUBOARDS & PACKAGING

5-STAR ATHLETES

BRAND LOGO

SIGNAGE

The Wendy’s Company

The Wendy’s Company

PITTSBURGH (2)

COLUMBUS (2)

VIRGINIA BEACH (2)

PHOENIX (2)

TORONTO (2)

The Wendy’s Company

PROTOTYPE PERFORMANCE

Consumer

Insights

Restaurant

Design

–

Exterior

Consumer

Insights

Restaurant

Design

–

Exterior

All Four Exterior Designs Are Strong Performers,

Two Rise To Top

Modern,

not your typical QSR

Raised

expectations

for

the

interior

experience

and

food

quality

Patios

and

prominent

landscaping

signal

fresh,

high quality food

The Wendy’s Company

PROTOTYPE PERFORMANCE

Top Designs

The Wendy’s Company

ULTRA MODERN

URBAN

The Wendy’s Company

All Interiors are a “WOW”

customer

experience

Welcoming, positive ambiance –

fireplaces, lounge seating, TVs

WiFi and Digital Menuboards

Seating variety and configuration,

booths are most popular

PROTOTYPE PERFORMANCE

Consumer Insights –

Restaurant Design

The Wendy’s Company

The Wendy’s Company

PROTOTYPE PERFORMANCE

Consumer Insights –

Restaurant Design

Consumer Insights –

Restaurant Design

Food Forward Experience Elevates Brand Quality

Redhead Roasters & Bakery

Self-Serve Drinks

Pick-Up Area

The Wendy’s Company

The Wendy’s Company

Restaurant designs have to be more than eye appeal

Create a lasting impression to build return visits

The total customer experience must be “A Cut Above”

Elevating standards for restaurant teams

Every single detail is important…from customer service

to cleaning the floor

PROTOTYPE PERFORMANCE

Consumer Insights –

Customer Experience

The Wendy’s Company

The Wendy’s Company

This is unlike any

Wendy’s I’ve seen!

Love the style,

lighting, colors!

I must commend everyone

that works at this location.

I don’t get this type of

attention in other fast

food restaurants.

We were pleased with the

friendliness of everyone we talked

to, from the person who took our

order and especially a young lady

named Ashley who checked on us

several times in the dining room.

The Wendy’s Company

Incremental sales across all dayparts

and product categories

Sales driven primarily by growth in transactions –

both new customers and repeat customers

Sustaining sales levels over time

PROTOTYPE PERFORMANCE

Sales Performance –

Post Remodel

Reflects results at 8 U.S. restaurants. Open between 4-11 months.

Exceeding

our target of 25%

incremental

sales

The Wendy’s Company

The Wendy’s Company

U.S. Sales Lift by Channel

PROTOTYPE PERFORMANCE TRENDS

Sales Performance –

Post Remodel

Sales Performance –

Post Remodel

Reflects results at 8 U.S. restaurants. Open between 4-11 months.

The Wendy’s Company

43%

14%

44%

Carry Out

PUW

Dine

The Wendy’s Company

The Wendy’s Company

Production Design Development

Maintained Critical Customer Elements

Reduced Cost by ~35%

Targeting ~$650-700K

The Wendy’s Company

PROTOTYPE

PRODUCTION

The Wendy’s Company

All 2012 remodels and

most new builds

Opening at “A Cut Above”

Majority are Ultra Modern

and Urban

Production Design Plan

The Wendy’s Company

The Wendy’s Company

Inline Design

The Wendy’s Company

TIERED DESIGN STRATEGY

Ultra Modern Inspiration

The Wendy’s Company

TIER I

TIER II

TIER III

The Wendy’s Company

TIERED DESIGN STRATEGY

TIER (Ultra Modern)

COST

Prototype

$1.2M (Actual)

Production -

Tier I

$650-700K (Est.)

Tier II

$500K (Est.)

Tier III

$300K (Est.)

Critical to System Adoption and Achieving Expected Returns

Estimates based on Company’s current outlook; Excludes maintenance and other costs

The Wendy’s Company

The Wendy’s Company

Market & Site Planning Critical To Success

EVALUATE

RESTAURANT

SPECIFIC

CRITERIA

Trade Area

Site Quality

Competitive Intensity

AUVs

Other

EVALUATE STRATEGIC

INITIATIVES OR ACTIONS

Image Activation Tier

Relocate/Rebuild

Breakfast

24 Hours

Other

DMA PLAN

Restaurant

Action

Plan

The Wendy’s Company

WHAT IS CRITICAL FOR SUCCESS

Franchisee Partnership

Image Activation Franchise Taskforce

Franchise Leadership Committees

Franchise

Participation

–

Select

Early

Adopters

System Adoption

The Wendy’s Company

The Wendy’s Company

Design Release –

Franchise Participation

Planned System Release Timing

Tier I

Available Q4 2012

Tier II-III

Available 2013

THIS IS OUR FUTURE

The Wendy’s Company

The Wendy's Company (WEN) 8-KReaffirms Outlook for Adjusted EBITDA from Continuing Operations of $320 million to $335 million