Coca-Cola Consolidated (COKE) 10-K2011 FY Annual report

Filed: 18 Mar 11, 12:00am

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Removed: announced, application, applied, Charcoal, Cinnabon, Clorox, commencement, commonly, communicated, declined, deconsolidation, dedicated, depend, depending, employer, Eurodollar, expiring, Grocery, Kingsford, Leader, licensee, McWherter, MELVIN, Ned, nonfinancial, Pepsi, Premium, processed, purpose, recognizing, replacing, simplification, simplify, size, source, streamline, Team, twelve, vitaminenergy

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Exhibit 23

CONSENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

We hereby consent to the incorporation by reference in the Registration Statement onForm S-3(No. 333-155635) ofCoca-Cola Bottling Co. Consolidated of our report dated March 18, 2011 relating to the financial statements, financial statement schedule, and the effectiveness of internal control over financial reporting, which appears in thisForm 10-K.

/s/ PricewaterhouseCoopers LLP

Charlotte, North Carolina

March 18, 2011