REVENUES | NOTE 9 — REVENUES DISAGGREGATION OF REVENUES The following tables present the Company's Revenues disaggregated by reportable operating segment, major product line and distribution channel: THREE MONTHS ENDED NOVEMBER 30, 2024 (Dollars in millions) NORTH AMERICA EUROPE, MIDDLE EAST & AFRICA GREATER CHINA ASIA PACIFIC & LATIN AMERICA GLOBAL BRAND DIVISIONS TOTAL NIKE BRAND CONVERSE CORPORATE TOTAL NIKE, INC. Revenues by: Footwear $ 3,236 $ 1,982 $ 1,203 $ 1,234 $ — $ 7,655 $ 364 $ — $ 8,019 Apparel 1,693 1,136 472 437 — 3,738 26 — 3,764 Equipment 250 185 36 73 — 544 6 — 550 Other — — — — 13 13 33 (25) 21 TOTAL REVENUES $ 5,179 $ 3,303 $ 1,711 $ 1,744 $ 13 $ 11,950 $ 429 $ (25) $ 12,354 Revenues by: Sales to Wholesale Customers $ 2,866 $ 2,120 $ 904 $ 1,030 $ — $ 6,920 $ 212 $ — $ 7,132 Sales through Direct to Consumer 2,313 1,183 807 714 — 5,017 184 — 5,201 Other — — — — 13 13 33 (25) 21 TOTAL REVENUES $ 5,179 $ 3,303 $ 1,711 $ 1,744 $ 13 $ 11,950 $ 429 $ (25) $ 12,354 THREE MONTHS ENDED NOVEMBER 30, 2023 (Dollars in millions) NORTH AMERICA EUROPE, MIDDLE EAST & AFRICA GREATER CHINA ASIA PACIFIC & LATIN AMERICA GLOBAL BRAND DIVISIONS TOTAL NIKE BRAND CONVERSE CORPORATE TOTAL NIKE, INC. Revenues by: Footwear $ 3,757 $ 2,186 $ 1,361 $ 1,303 $ — $ 8,607 $ 442 $ — $ 9,049 Apparel 1,668 1,200 469 437 — 3,774 30 — 3,804 Equipment 200 181 33 65 — 479 7 — 486 Other — — — — 12 12 40 (3) 49 TOTAL REVENUES $ 5,625 $ 3,567 $ 1,863 $ 1,805 $ 12 $ 12,872 $ 519 $ (3) $ 13,388 Revenues by: Sales to Wholesale Customers $ 2,902 $ 2,138 $ 1,027 $ 1,051 $ — $ 7,118 $ 257 $ — $ 7,375 Sales through Direct to Consumer 2,723 1,429 836 754 — 5,742 222 — 5,964 Other — — — — 12 12 40 (3) 49 TOTAL REVENUES $ 5,625 $ 3,567 $ 1,863 $ 1,805 $ 12 $ 12,872 $ 519 $ (3) $ 13,388 SIX MONTHS ENDED NOVEMBER 30, 2024 (Dollars in millions) NORTH AMERICA EUROPE, MIDDLE EAST & AFRICA GREATER CHINA ASIA PACIFIC & LATIN AMERICA GLOBAL BRAND DIVISIONS TOTAL NIKE BRAND CONVERSE CORPORATE TOTAL NIKE, INC. Revenues by: Footwear $ 6,448 $ 3,934 $ 2,449 $ 2,286 $ — $ 15,117 $ 800 $ — $ 15,917 Apparel 3,024 2,129 832 785 — 6,770 43 — 6,813 Equipment 533 383 96 135 — 1,147 18 — 1,165 Other — — — — 27 27 69 (48) 48 TOTAL REVENUES $ 10,005 $ 6,446 $ 3,377 $ 3,206 $ 27 $ 23,061 $ 930 $ (48) $ 23,943 Revenues by: Sales to Wholesale Customers $ 5,341 $ 4,194 $ 1,875 $ 1,920 $ — $ 13,330 $ 488 $ — $ 13,818 Sales through Direct to Consumer 4,664 2,252 1,502 1,286 — 9,704 373 — 10,077 Other — — — — 27 27 69 (48) 48 TOTAL REVENUES $ 10,005 $ 6,446 $ 3,377 $ 3,206 $ 27 $ 23,061 $ 930 $ (48) $ 23,943 SIX MONTHS ENDED NOVEMBER 30, 2023 (Dollars in millions) NORTH AMERICA EUROPE, MIDDLE EAST & AFRICA GREATER CHINA ASIA PACIFIC & LATIN AMERICA GLOBAL BRAND DIVISIONS TOTAL NIKE BRAND CONVERSE CORPORATE TOTAL NIKE, INC. Revenues by: Footwear $ 7,490 $ 4,446 $ 2,648 $ 2,444 $ — $ 17,028 $ 964 $ — $ 17,992 Apparel 3,147 2,337 870 808 — 7,162 50 — 7,212 Equipment 411 394 80 125 — 1,010 18 — 1,028 Other — — — — 25 25 75 (5) 95 TOTAL REVENUES $ 11,048 $ 7,177 $ 3,598 $ 3,377 $ 25 $ 25,225 $ 1,107 $ (5) $ 26,327 Revenues by: Sales to Wholesale Customers $ 5,674 $ 4,517 $ 1,922 $ 1,988 $ — $ 14,101 $ 586 $ — $ 14,687 Sales through Direct to Consumer 5,374 2,660 1,676 1,389 — 11,099 446 — 11,545 Other — — — — 25 25 75 (5) 95 TOTAL REVENUES $ 11,048 $ 7,177 $ 3,598 $ 3,377 $ 25 $ 25,225 $ 1,107 $ (5) $ 26,327 Global Brand Divisions revenues included NIKE Brand licensing and other miscellaneous revenues that are not part of a geographic operating segment. Converse Other revenues were primarily attributable to licensing businesses. Corporate revenues primarily consisted of foreign currency hedge gains and losses related to revenues generated by entities within the NIKE Brand geographic operating segments and Converse, but managed through the Company's central foreign exchange risk management program. As of November 30, 2024 and May 31, 2024, the Company did not have any contract assets and had an immaterial amount of contract liabilities recorded in Accrued liabilities on the Unaudited Condensed Consolidated Balance Sheets. |