Exhibit 99.2
Apple Inc.
Q3 2008 Unaudited Summary Data
| Q2 2008 | Q3 2007 | Q3 2008 | Sequential Change | Year/Year Change | ||||||||||||||||||||||
| CPU Units K | Rev $M | CPU Units K | Rev $M | CPU Units K | Rev $M | CPU Units | Revenue | CPU Units | Revenue | |||||||||||||||||
Operating Segments | ||||||||||||||||||||||||||
Americas | 884 | $ | 3,268 | 824 | $ | 2,680 | 1,134 | $ | 3,435 | 28 | % | 5 | % | 38 | % | 28% | ||||||||||
Europe | 627 | 1,780 | 393 | 1,160 | 576 | 1,648 | -8 | % | -7 | % | 47 | % | 42% | |||||||||||||
Japan | 118 | 424 | 81 | 258 | 102 | 365 | -14 | % | -14 | % | 26 | % | 41% | |||||||||||||
Retail | 458 | 1,451 | 330 | 915 | 476 | 1,445 | 4 | % | 0 | % | 44 | % | 58% | |||||||||||||
Other Segments (1) | 202 | 589 | 136 | 397 | 208 | 571 | 3 | % | -3 | % | 53 | % | 44% | |||||||||||||
Total Operating Segments | 2,289 | $ | 7,512 | 1,764 | $ | 5,410 | 2,496 | $ | 7,464 | 9 | % | -1 | % | 41 | % | 38% | ||||||||||
| Sequential Change | Year/Year Change | |||||||||||||||||||||||||
| Units K | Rev $M | Units K | Rev $M | Units K | Rev $M | Units | Revenue | Units | Revenue | |||||||||||||||||
Product Summary | ||||||||||||||||||||||||||
Desktops (2) | 856 | $ | 1,352 | 634 | $ | 956 | 943 | $ | 1,373 | 10 | % | 2 | % | 49 | % | 44% | ||||||||||
Portables (3) | 1,433 | 2,142 | 1,130 | 1,577 | 1,553 | 2,237 | 8 | % | 4 | % | 37 | % | 42% | |||||||||||||
Subtotal CPUs | 2,289 | 3,494 | 1,764 | 2,533 | 2,496 | 3,610 | 9 | % | 3 | % | 41 | % | 43% | |||||||||||||
iPod | 10,644 | 1,818 | 9,815 | 1,570 | 11,011 | 1,678 | 3 | % | -8 | % | 12 | % | 7% | |||||||||||||
Other Music Related Products and Services (4) | 881 | 608 | 819 | -7 | % | 35% | ||||||||||||||||||||
iPhone and Related Products & Services (5) | 1,703 | 378 | 270 | 5 | 717 | 419 | -58 | % | 11 | % | 166 | % | N/M | |||||||||||||
Peripherals and Other Hardware | 412 | 308 | 437 | 6 | % | 42% | ||||||||||||||||||||
Software, Service and Other Sales | 529 | 386 | 501 | -5 | % | 30% | ||||||||||||||||||||
Total Apple | $ | 7,512 | $ | 5,410 | $ | 7,464 | -1 | % | 38% | |||||||||||||||||
| (1) | Other Segments include Asia Pacific and FileMaker. |
| (2) | Includes iMac, Mac mini, Mac Pro, PowerMac and Xserve product lines. |
| (3) | Includes MacBook, iBook, MacBook Air, MacBook Pro and PowerBook product lines. |
| (4) | Consists of iTunes Store sales, iPod services, and Apple-branded and third-party iPod accessories. |
| (5) | Units consist of iPhone handset sales; Revenue is derived from handset sales, carrier agreements, and Apple-branded and third-party iPhone accessories. |
N/M: Not Meaningful