Exhibit 99.2
Apple Inc.
Q3 2010 Unaudited Summary Data
Q2 2010 | Q3 2009 | Q3 2010 | Sequential Change | Year/Year Change | ||||||||||||||||||||||
CPU Units K | Revenue $M | CPU Units K | Revenue $M | CPU Units K | Revenue $M | CPU Units | Revenue | CPU Units | Revenue | |||||||||||||||||
Operating Segments | ||||||||||||||||||||||||||
Americas | 971 | $ | 4,993 | 1,147 | $ | 4,474 | 1,358 | $ | 6,227 | 40% | 25% | 18% | 39% | |||||||||||||
Europe | 899 | 4,050 | 626 | 2,505 | 914 | 4,160 | 2% | 3% | 46% | 66% | ||||||||||||||||
Japan | 129 | 887 | 108 | 560 | 129 | 910 | 0% | 3% | 19% | 63% | ||||||||||||||||
Asia Pacific | 338 | 1,886 | 230 | 703 | 394 | 1,825 | 17% | - 3% | 71% | 160% | ||||||||||||||||
Retail | 606 | 1,683 | 492 | 1,492 | 677 | 2,578 | 12% | 53% | 38% | 73% | ||||||||||||||||
Total Operating Segments | 2,943 | $ | 13,499 | 2,603 | $ | 9,734 | 3,472 | $ | 15,700 | 18% | 16% | 33% | 61% | |||||||||||||
Units K | Revenue $M | Units K | Revenue $M | Units K | Revenue $M | Sequential Change | Year/Year Change | |||||||||||||||||||
Units | Revenue | Units | Revenue | |||||||||||||||||||||||
Product Summary | ||||||||||||||||||||||||||
Desktops (1) | 1,147 | $ | 1,532 | 849 | $ | 1,134 | 1,004 | $ | 1,301 | - 12% | - 15% | 18% | 15% | |||||||||||||
Portables (2) | 1,796 | 2,228 | 1,754 | 2,220 | 2,468 | 3,098 | 37% | 39% | 41% | 40% | ||||||||||||||||
Subtotal CPUs | 2,943 | 3,760 | 2,603 | 3,354 | 3,472 | 4,399 | 18% | 17% | 33% | 31% | ||||||||||||||||
iPod | 10,885 | 1,861 | 10,215 | 1,492 | 9,406 | 1,545 | - 14% | - 17% | - 8% | 4% | ||||||||||||||||
Other Music Related Products and Services (3) | 1,327 | 958 | 1,214 | - 9% | 27% | |||||||||||||||||||||
iPhone and Related Products and Services (4) | 8,752 | 5,445 | 5,208 | 3,060 | 8,398 | 5,334 | - 4% | - 2% | 61% | 74% | ||||||||||||||||
iPad and Related Products and Services (5) | 0 | 0 | 0 | 0 | 3,270 | 2,166 | N/M | N/M | N/M | N/M | ||||||||||||||||
Peripherals and Other Hardware | 472 | 340 | 396 | - 16% | 16% | |||||||||||||||||||||
Software, Service and Other Sales | 634 | 530 | 646 | 2% | 22% | |||||||||||||||||||||
Total Apple | $ | 13,499 | $ | 9,734 | $ | 15,700 | 16% | 61% | ||||||||||||||||||
(1) | Includes iMac, Mac mini, Mac Pro and Xserve product lines. |
(2) | Includes MacBook, MacBook Air and MacBook Pro product lines. |
(3) | Consists of iTunes Store sales, iPod services, and Apple-branded and third-party iPod accessories. |
(4) | Units consist of iPhone handset sales; Revenue is derived from handset sales, carrier agreements, and Apple-branded and third-party iPhone accessories. |
(5) | Includes iPad sales, services, and Apple-branded and third-party iPad accessories. |
N/M: Not Meaningful
K = Units in thousands
$M = Amounts in millions