Apple (AAPL) 8-K Apple Reports Third Quarter Results

Exhibit 99.2

Apple Inc.

Q3 2010 Unaudited Summary Data

	Q2 2010			Q3 2009			Q3 2010			Sequential Change		Year/Year Change
	CPU Units K	Revenue $M		CPU Units K	Revenue $M		CPU Units K	Revenue $M		CPU Units	Revenue	CPU Units	Revenue
Operating Segments
Americas	971	$	4,993	1,147	$	4,474	1,358	$	6,227	40%	25%	18%	39%
Europe	899		4,050	626		2,505	914		4,160	2%	3%	46%	66%
Japan	129		887	108		560	129		910	0%	3%	19%	63%
Asia Pacific	338		1,886	230		703	394		1,825	17%	- 3%	71%	160%
Retail	606		1,683	492		1,492	677		2,578	12%	53%	38%	73%
Total Operating Segments	2,943	$	13,499	2,603	$	9,734	3,472	$	15,700	18%	16%	33%	61%
	Units K	Revenue $M		Units K	Revenue $M		Units K	Revenue $M		Sequential Change		Year/Year Change
										Units	Revenue	Units	Revenue
Product Summary
Desktops (1)	1,147	$	1,532	849	$	1,134	1,004	$	1,301	- 12%	- 15%	18%	15%
Portables (2)	1,796		2,228	1,754		2,220	2,468		3,098	37%	39%	41%	40%
Subtotal CPUs	2,943		3,760	2,603		3,354	3,472		4,399	18%	17%	33%	31%
iPod	10,885		1,861	10,215		1,492	9,406		1,545	- 14%	- 17%	- 8%	4%
Other Music Related Products and Services (3)			1,327			958			1,214		- 9%		27%
iPhone and Related Products and Services (4)	8,752		5,445	5,208		3,060	8,398		5,334	- 4%	- 2%	61%	74%
iPad and Related Products and Services (5)	0		0	0		0	3,270		2,166	N/M	N/M	N/M	N/M
Peripherals and Other Hardware			472			340			396		- 16%		16%
Software, Service and Other Sales			634			530			646		2%		22%
Total Apple		$	13,499		$	9,734		$	15,700		16%		61%

(1) Includes iMac, Mac mini, Mac Pro and Xserve product lines.

(2) Includes MacBook, MacBook Air and MacBook Pro product lines.

(3) Consists of iTunes Store sales, iPod services, and Apple-branded and third-party iPod accessories.

(4) Units consist of iPhone handset sales; Revenue is derived from handset sales, carrier agreements, and Apple-branded and third-party iPhone accessories.

(5) Includes iPad sales, services, and Apple-branded and third-party iPad accessories.

N/M: Not Meaningful

K = Units in thousands

$M = Amounts in millions