Exhibit 99.2
Apple Inc.
Q4 2010 Unaudited Summary Data
Q3 2010 | Q4 2009 | Q4 2010 | Sequential Change | Year/Year Change | |||||||||||||||||||||||
CPU Units K | Revenue $M | CPU Units K | Revenue $M | CPU Units K | Revenue $M | CPU Units | Revenue | CPU Units | Revenue | ||||||||||||||||||
Operating Segments | |||||||||||||||||||||||||||
Americas | 1,358 | $ | 6,227 | 1,252 | $ | 5,236 | 1,460 | $ | 7,186 | 8% | 15% | 17% | 37% | ||||||||||||||
Europe | 914 | 4,160 | 761 | 3,235 | 978 | 5,458 | 7% | 31% | 29% | 69% | |||||||||||||||||
Japan | 129 | 910 | 79 | 634 | 118 | 1,401 | - 9% | 54% | 49% | 121% | |||||||||||||||||
Asia Pacific | 394 | 1,825 | 291 | 1,061 | 455 | 2,732 | 15% | 50% | 56% | 157% | |||||||||||||||||
Retail | 677 | 2,578 | 670 | 2,041 | 874 | 3,566 | 29% | 38% | 30% | 75% | |||||||||||||||||
Total Operating Segments | 3,472 | $ | 15,700 | 3,053 | $ | 12,207 | 3,885 | $ | 20,343 | 12% | 30% | 27% | 67% | ||||||||||||||
Units K | Revenue $M | Units K | Revenue $M | Units K | Revenue $M | Sequential Change | Year/Year Change | ||||||||||||||||||||
Units | Revenue | Units | Revenue | ||||||||||||||||||||||||
Product Summary | |||||||||||||||||||||||||||
Desktops (1) | 1,004 | $ | 1,301 | 787 | $ | 1,089 | 1,242 | $ | 1,676 | 24% | 29% | 58% | 54% | ||||||||||||||
Portables (2) | 2,468 | 3,098 | 2,266 | 2,891 | 2,643 | 3,194 | 7% | 3% | 17% | 10% | |||||||||||||||||
Subtotal CPUs | 3,472 | 4,399 | 3,053 | 3,980 | 3,885 | 4,870 | 12% | 11% | 27% | 22% | |||||||||||||||||
iPod | 9,406 | 1,545 | 10,177 | 1,563 | 9,051 | 1,477 | - 4% | - 4% | - 11% | - 6% | |||||||||||||||||
Other Music Related Products and Services (3) | 1,214 | 1,018 | 1,243 | 2% | 22% | ||||||||||||||||||||||
iPhone and Related Products and Services (4) | 8,398 | 5,334 | 7,367 | 4,606 | 14,102 | 8,822 | 68% | 65% | 91% | 92% | |||||||||||||||||
iPad and Related Products and Services (5) | 3,270 | 2,166 | 0 | 0 | 4,188 | 2,792 | 28% | 29% | N/M | N/M | |||||||||||||||||
Peripherals and Other Hardware | 396 | 391 | 477 | 20% | 22% | ||||||||||||||||||||||
Software, Service and Other Sales | 646 | 649 | 662 | 2% | 2% | ||||||||||||||||||||||
Total Apple | $ | 15,700 | $ | 12,207 | $ | 20,343 | 30% | 67% | |||||||||||||||||||
(1) | Includes iMac, Mac mini, Mac Pro and Xserve product lines. |
(2) | Includes MacBook, MacBook Air and MacBook Pro product lines. |
(3) | Consists of iTunes Store sales, iPod services, and Apple-branded and third-party iPod accessories. |
(4) | Includes recognized revenue from iPhone sales, carrier agreements, services, and Apple-branded and third-party iPhone accessories. |
(5) | Includes recognized revenue from iPad sales, services, and Apple-branded and third-party iPad accessories. |
N/M: Not Meaningful
K = Units in thousands
$M = Amounts in millions