Apple (AAPL) 8-K Apple Reports First Quarter Results

Exhibit 99.2

Apple Inc.

Q1 2012 Unaudited Summary Data

(Units in thousands, Revenue in millions)

		Revenue		Revenue		Revenue		Revenue		Revenue		Revenue		Revenue		Revenue		Revenue		Revenue
	Q4 2011				Q1 2011				Q1 2012				Sequential Change				Year/Year Change
	Mac Units		Revenue		Mac Units		Revenue		Mac Units		Revenue		Mac Units		Revenue		Mac Units		Revenue
Operating Segments
Americas		1,716	$	9,648		1,360	$	9,218		1,612	$	17,714		- 6%		84%		19%		92%
Europe		1,176		7,397		1,245		7,256		1,482		11,256		26%		52%		19%		55%
Japan		175		1,111		162		1,433		184		3,550		5%		220%		14%		148%
Asia Pacific		731		6,530		516		4,987		814		7,697		11%		18%		58%		54%
Retail		1,096		3,584		851		3,847		1,106		6,116		1%		71%		30%		59%
Total Operating Segments		4,894	$	28,270		4,134	$	26,741		5,198	$	46,333		6%		64%		26%		73%
													Sequential Change				Year/Year Change
	Units		Revenue		Units		Revenue		Units		Revenue		Units		Revenue		Units		Revenue
Product Summary
Mac Desktops (1)(9)		1,278	$	1,687		1,227	$	1,731		1,479	$	1,936		16%		15%		21%		12%
Mac Portables (2)(9)		3,616		4,585		2,907		3,699		3,719		4,662		3%		2%		28%		26%
Subtotal Mac		4,894		6,272		4,134		5,430		5,198		6,598		6%		5%		26%		22%
iPod (3)(9)		6,622		1,103		19,446		3,425		15,397		2,528		133%		129%		- 21%		- 26%
Other Music Related Products and Services (4)				1,678				1,431				2,027				21%				42%
iPhone and Related Products and Services (5)(9)		17,073		10,980		16,235		10,468		37,044		24,417		117%		122%		128%		133%
iPad and Related Products and Services (6)(9)		11,123		6,868		7,331		4,608		15,434		9,153		39%		33%		111%		99%
Peripherals and Other Hardware (7)				640				593				766				20%				29%
Software, Service and Other Sales (8)				729				786				844				16%				7%
Total Apple			$	28,270			$	26,741			$	46,333				64%				73%

(1) Includes revenue from iMac, Mac mini and Mac Pro sales.

(2) Includes revenue from MacBook, MacBook Air and MacBook Pro sales.

(3) Includes revenue from iPod sales.

(4) Includes revenue from sales from the iTunes Store, App Store, and iBookstore in addition to sales of iPod services and Apple-branded and third-party iPod accessories.

(5) Includes revenue from sales of iPhone, iPhone services, and Apple-branded and third-party iPhone accessories.

(6) Includes revenue from sales of iPad, iPad services, and Apple-branded and third-party iPad accessories.

(7) Includes revenue from sales of displays, networking products, and other hardware.

(8) Includes revenue from sales of Apple-branded and third-party Mac software, and services.

(9) Includes amortization of related revenue deferred for non-software services and embedded software upgrade rights.