Apple (AAPL) 8-K Apple Reports Second Quarter Results

Exhibit 99.2

Apple Inc.

Q2 2012 Unaudited Summary Data

(Units in thousands, Revenue in millions)

		Revenue		Revenue		Revenue		Revenue		Revenue		Revenue		Revenue		Revenue		Revenue		Revenue
	Q1 2012				Q2 2011				Q2 2012				Sequential Change				Year/Year Change
	Mac Units		Revenue		Mac Units		Revenue		Mac Units		Revenue		Mac Units		Revenue		Mac Units		Revenue
Operating Segments
Americas		1,612	$	17,714		1,217	$	9,323		1,214	$	13,182		- 25%		- 26%		0%		41%
Europe		1,482		11,256		995		6,027		1,048		8,807		- 29%		- 22%		5%		46%
Japan		184		3,550		155		1,383		158		2,645		- 14%		- 25%		2%		91%
Asia Pacific		814		7,697		596		4,743		771		10,153		- 5%		32%		29%		114%
Retail		1,106		6,116		797		3,191		826		4,399		- 25%		- 28%		4%		38%
Total Operating Segments		5,198	$	46,333		3,760	$	24,667		4,017	$	39,186		- 23%		- 15%		7%		59%
													Sequential Change				Year/Year Change
	Units		Revenue		Units		Revenue		Units		Revenue		Units		Revenue		Units		Revenue
Product Summary
Mac Desktops (1)(9)		1,479	$	1,936		1,009	$	1,441		1,199	$	1,563		- 19%		- 19%		19%		8%
Mac Portables (2)(9)		3,719		4,662		2,751		3,535		2,818		3,510		- 24%		- 25%		2%		- 1%
Subtotal Mac		5,198		6,598		3,760		4,976		4,017		5,073		- 23%		- 23%		7%		2%
iPod (3)(9)		15,397		2,528		9,017		1,600		7,673		1,207		- 50%		- 52%		- 15%		- 25%
Other Music Related Products and Services (4)				2,027				1,634				2,151				6%				32%
iPhone and Related Products and Services (5)(9)		37,044		24,417		18,647		12,298		35,064		22,690		- 5%		- 7%		88%		85%
iPad and Related Products and Services (6)(9)		15,434		9,153		4,694		2,836		11,798		6,590		- 24%		- 28%		151%		132%
Peripherals and Other Hardware (7)				766				580				643				- 16%				11%
Software, Service and Other Sales (8)				844				743				832				- 1%				12%
Total Apple			$	46,333			$	24,667			$	39,186				- 15%				59%

(1) Includes revenue from iMac, Mac mini and Mac Pro sales.

(2) Includes revenue from MacBook, MacBook Air and MacBook Pro sales.

(3) Includes revenue from iPod sales.

(4) Includes revenue from sales from the iTunes Store, App Store and iBookstore in addition to sales of iPod services and Apple-branded and third-party iPod accessories.

(5) Includes revenue from sales of iPhone, iPhone services, and Apple-branded and third-party iPhone accessories.

(6) Includes revenue from sales of iPad, iPad services, and Apple-branded and third-party iPad accessories.

(7) Includes revenue from sales of displays, networking products, and other hardware.

(8) Includes revenue from sales of Apple-branded and third-party Mac software, and services.

(9) Includes amortization of related revenue deferred for non-software services and embedded software upgrade rights.