Apple (AAPL) 8-K Apple Reports Third Quarter Results

Exhibit 99.2

Apple Inc.

Q3 2012 Unaudited Summary Data

(Units in thousands, Revenue in millions)

	Q2 2012				Q3 2011				Q3 2012				Sequential Change				Year/Year Change
	Mac Units		Revenue		Mac Units		Revenue		Mac Units		Revenue		Mac Units		Revenue		Mac Units		Revenue
Operating Segments
Americas		1,214	$	13,182		1,487	$	10,126		1,522	$	12,806		25%		- 3%		2%		26%
Europe		1,048		8,807		922		7,098		941		8,237		- 10%		- 6%		2%		16%
Japan		158		2,645		150		1,510		173		2,009		9%		- 24%		15%		33%
Asia Pacific		771		10,153		620		6,332		593		7,887		- 23%		- 22%		- 4%		25%
Retail		826		4,399		768		3,505		791		4,084		- 4%		- 7%		3%		17%
Total Operating Segments		4,017	$	39,186		3,947	$	28,571		4,020	$	35,023		0%		- 11%		2%		23%
													Sequential Change				Year/Year Change
	Units		Revenue		Units		Revenue		Units		Revenue		Units		Revenue		Units		Revenue
Product Summary
Mac Desktops (1)(9)		1,199	$	1,563		1,155	$	1,580		1,010	$	1,287		- 16%		- 18%		- 13%		- 19%
Mac Portables (2)(9)		2,818		3,510		2,792		3,525		3,010		3,646		7%		4%		8%		3%
Subtotal Mac		4,017		5,073		3,947		5,105		4,020		4,933		0%		- 3%		2%		- 3%
iPod (3)(9)		7,673		1,207		7,535		1,325		6,751		1,060		- 12%		- 12%		- 10%		- 20%
Other Music Related Products and Services (4)				2,151				1,571				2,060				- 4%				31%
iPhone and Related Products and Services (5)(9)		35,064		22,690		20,338		13,311		26,028		16,245		- 26%		- 28%		28%		22%
iPad and Related Products and Services (6)(9)		11,798		6,590		9,246		6,046		17,042		9,171		44%		39%		84%		52%
Peripherals and Other Hardware (7)				643				517				663				3%				28%
Software, Service and Other Sales (8)				832				696				891				7%				28%
Total Apple			$	39,186			$	28,571			$	35,023				- 11%				23%

(1) Includes revenue from iMac, Mac mini and Mac Pro sales.

(2) Includes revenue from MacBook, MacBook Air and MacBook Pro sales.

(3) Includes revenue from iPod sales.

(4) Includes revenue from sales from the iTunes Store, App Store and iBookstore in addition to sales of iPod services and Apple-branded and third-party iPod accessories.

(5) Includes revenue from sales of iPhone, iPhone services, and Apple-branded and third-party iPhone accessories.

(6) Includes revenue from sales of iPad, iPad services, and Apple-branded and third-party iPad accessories.

(7) Includes revenue from sales of displays, networking products and other hardware.

(8) Includes revenue from sales of Apple-branded and third-party Mac software, and services.

(9) Includes amortization of related revenue deferred for non-software services and embedded software upgrade rights.