Apple (AAPL) 8-K Apple Reports Fourth Quarter Results

Exhibit 99.2

Apple Inc.

Q4 2013 Unaudited Summary Data

(Units in thousands, Revenue in millions)

	Q4’13				Q3’13				Q4’12				Sequential Change				Year/Year Change
			Revenue				Revenue				Revenue				Revenue				Revenue
Operating Segments
Americas			$	13,941			$	14,405			$	13,810				- 3%				1%
Europe				8,005				7,614				8,023				5%				0%
Greater China (a)				5,733				4,641				5,427				24%				6%
Japan				3,341				2,543				2,367				31%				41%
Rest of Asia Pacific				1,980				2,046				2,110				- 3%				- 6%
Retail				4,472				4,074				4,229				10%				6%
Total Apple			$	37,472			$	35,323			$	35,966				6%				4%
	Q4’13				Q3’13				Q4’12				Sequential Change				Year/Year Change
	Units		Revenue		Units		Revenue		Units		Revenue		Units		Revenue		Units		Revenue
Product Summary
iPhone (b)		33,797	$	19,510		31,241	$	18,154		26,910	$	16,645		8%		7%		26%		17%
iPad (b)		14,079		6,186		14,617		6,374		14,036		7,133		- 4%		- 3%		0%		- 13%
Mac (b)		4,574		5,624		3,754		4,893		4,923		6,617		22%		15%		- 7%		- 15%
iPod (b)		3,498		573		4,569		733		5,344		820		- 23%		- 22%		- 35%		- 30%
iTunes/Software/Services (c)				4,260				3,990				3,496				7%				22%
Accessories (d)				1,319				1,179				1,255				12%				5%
Total Apple			$	37,472			$	35,323			$	35,966				6%				4%

(a) Greater China includes China, Hong Kong and Taiwan.

(b) Includes deferrals and amortization of related non-software services and software upgrade rights.

(c) Includes revenue from sales on the iTunes Store, the App Store, the Mac App Store, and the iBooks Store, and revenue from sales of AppleCare, licensing and other services.

(d) Includes sales of hardware peripherals and Apple-branded and third-party accessories for iPhone, iPad, Mac and iPod.