Apple (AAPL) 8-K Apple Reports First Quarter Results

Exhibit 99.2

Apple Inc.

Q1 2014 Unaudited Summary Data

(Units in thousands, Revenue in millions)

	Q1’14				Q4’13				Q1’13				Sequential Change				Year/Year Change
			Revenue				Revenue				Revenue				Revenue				Revenue
Operating Segments
Americas			$	20,098			$	13,941			$	20,341				44%				-1%
Europe				13,073				8,005				12,464				63%				5%
Greater China (a)				8,844				5,733				6,830				54%				29%
Japan				4,948				3,341				4,443				48%				11%
Rest of Asia Pacific				3,633				1,980				3,993				83%				-9%
Retail				6,998				4,472				6,441				56%				9%
Total Apple			$	57,594			$	37,472			$	54,512				54%				6%
	Q1’14				Q4’13				Q1’13				Sequential Change				Year/Year Change
	Units		Revenue		Units		Revenue		Units		Revenue		Units		Revenue		Units		Revenue
Product Summary
iPhone (b)		51,025	$	32,498		33,797	$	19,510		47,789	$	30,660		51%		67%		7%		6%
iPad (b)		26,035		11,468		14,079		6,186		22,860		10,674		85%		85%		14%		7%
Mac (b)		4,837		6,395		4,574		5,624		4,061		5,519		6%		14%		19%		16%
iPod (b)		6,049		973		3,498		573		12,679		2,143		73%		70%		-52%		-55%
iTunes/Software/Services (c)				4,397				4,260				3,687				3%				19%
Accessories (d)				1,863				1,319				1,829				41%				2%
Total Apple			$	57,594			$	37,472			$	54,512				54%				6%

(a) Greater China includes China, Hong Kong and Taiwan.

(b) Includes deferrals and amortization of related non-software services and software upgrade rights.

(c) Includes revenue from sales on the iTunes Store, the App Store, the Mac App Store, and the iBooks Store, and revenue from sales of AppleCare, licensing and other services.

(d) Includes sales of hardware peripherals and Apple-branded and third-party accessories for iPhone, iPad, Mac and iPod.