Apple (AAPL) 8-K Apple Reports Second Quarter Results

Exhibit 99.2

Apple Inc.

Q2 2014 Unaudited Summary Data

(Units in thousands, Revenue in millions)

	Q2’14				Q1’14				Q2’13				Sequential Change				Year/Year Change
			Revenue				Revenue				Revenue				Revenue				Revenue
Operating Segments
Americas			$	14,310			$	20,098			$	14,052				-29%				2%
Europe				10,230				13,073				9,800				-22%				4%
Greater China (a)				9,289				8,844				8,213				5%				13%
Japan				3,963				4,948				3,135				-20%				26%
Rest of Asia Pacific				2,627				3,633				3,162				-28%				-17%
Retail				5,227				6,998				5,241				-25%				0%
Total Apple			$	45,646			$	57,594			$	43,603				-21%				5%
	Q2’14				Q1’14				Q2’13				Sequential Change				Year/Year Change
	Units		Revenue		Units		Revenue		Units		Revenue		Units		Revenue		Units		Revenue
Product Summary
iPhone (b)		43,719	$	26,064		51,025	$	32,498		37,430	$	22,955		-14%		-20%		17%		14%
iPad (b)		16,350		7,610		26,035		11,468		19,477		8,746		-37%		-34%		-16%		-13%
Mac (b)		4,136		5,519		4,837		6,395		3,952		5,447		-14%		-14%		5%		1%
iPod (b)		2,761		461		6,049		973		5,633		962		-54%		-53%		-51%		-52%
iTunes/Software/Services (c)				4,573				4,397				4,114				4%				11%
Accessories (d)				1,419				1,863				1,379				-24%				3%
Total Apple			$	45,646			$	57,594			$	43,603				-21%				5%

(a) Greater China includes China, Hong Kong and Taiwan.

(b) Includes deferrals and amortization of related non-software services and software upgrade rights.

(c) Includes revenue from sales on the iTunes Store, the App Store, the Mac App Store, and the iBooks Store, and revenue from sales of AppleCare, licensing and other services.

(d) Includes sales of hardware peripherals and Apple-branded and third-party accessories for iPhone, iPad, Mac and iPod.