Apple (AAPL) 8-K Apple Reports Third Quarter Results

Exhibit 99.2

Apple Inc.

Q3 2014 Unaudited Summary Data

(Units in thousands, Revenue in millions)

	Q3’14				Q2’14				Q3’13				Sequential Change				Year/Year Change
			Revenue				Revenue				Revenue				Revenue				Revenue
Operating Segments
Americas			$	14,577			$	14,310			$	14,405				2%				1%
Europe				8,091				10,230				7,614				- 21%				6%
Greater China (a)				5,935				9,289				4,641				- 36%				28%
Japan				2,564				3,963				2,543				- 35%				1%
Rest of Asia Pacific				2,161				2,627				2,046				- 18%				6%
Retail				4,104				5,227				4,074				- 21%				1%
Total Apple			$	37,432			$	45,646			$	35,323				- 18%				6%
	Q3’14				Q2’14				Q3’13				Sequential Change				Year/Year Change
	Units		Revenue		Units		Revenue		Units		Revenue		Units		Revenue		Units		Revenue
Product Summary
iPhone (b)		35,203	$	19,751		43,719	$	26,064		31,241	$	18,154		- 19%		- 24%		13%		9%
iPad (b)		13,276		5,889		16,350		7,610		14,617		6,374		- 19%		- 23%		- 9%		- 8%
Mac (b)		4,413		5,540		4,136		5,519		3,754		4,893		7%		0%		18%		13%
iPod (b)		2,926		442		2,761		461		4,569		733		6%		- 4%		- 36%		- 40%
iTunes/Software/Services (c)				4,485				4,573				3,990				- 2%				12%
Accessories (d)				1,325				1,419				1,179				- 7%				12%
Total Apple			$	37,432			$	45,646			$	35,323				- 18%				6%

(a) Greater China includes China, Hong Kong and Taiwan.

(b) Includes deferrals and amortization of related non-software services and software upgrade rights.

(c) Includes revenue from sales on the iTunes Store, the App Store, the Mac App Store, and the iBooks Store, and revenue from sales of AppleCare, licensing and other services.

(d) Includes sales of hardware peripherals and Apple-branded and third-party accessories for iPhone, iPad, Mac and iPod.