Rear Camera Display Update
Gentex Senior Vice President Enoch Jen said that in early July 2011, the U.S. Department of Transportation (DOT) posted an update on its web site related to the timing of certain events associated with the Kids Transportation Safety Act (KTSA) and the pending requirement that all vehicles in the United States will be required to be equipped with cameras and rear camera displays by September 2014 [based on the December 3, 2010, Notice of Proposed Rulemaking (NPRM) issued by the National Highway Traffic Safety Administration (NHTSA)].
“The DOT stated that the final rule related to the KTSA is scheduled to go to the Office of the Secretary of Transportation (OST) by August 8, 2011, and to the Office of Management and Budget (OMB) by September 24, 2011,” said Jen. “It further stated that the rule will receive clearance from the OMB by December 23, 2011, and that the publication date of the final rule will be by December 31, 2011. This is the most current information available to us with respect to the timing of the final rule,” said Jen. This information is available on the DOT’s web site athttp://regs.dot.gov/rulemakings/201107/report.htm#64.
As previously announced, the Company’s solution to meet the pending KTSA requirement is its Rear Camera Display (RCD) Mirrors, which display high-resolution, color images of the area directly behind the vehicle via an automaker-specified camera.
Jen said that the Company continues to believe that RCD Mirrors will likely be implemented in three overlapping phases (based on the December 7, 2010, NPRM issued by NHTSA);
1. Market-Driven Phase: time period prior to any legislation through NHTSA’s NPRM on December 7, 2010;
2. “Wait and See” Phase: period of time from when the legislation was signed into law on February 28, 2008, until the final rule is issued, which currently is expected by December 31, 2011; and
3. Implementation Phase: from the time the final rule is issued until September of 2014, when 100 percent of all vehicles in the U.S. under 10,000 lbs. will be required to be equipped with rear cameras and displays.
He said that the Company still believes that the market for camera displays in vehicles will be divided into two primary market segments:
1. Top 15-20 Percent: The top 15-20 percent of the vehicle market will primarily offer the display for a rear camera in the navigation system, with the option of purchasing an RCD Mirror, and
2. Rest of the market: The restof the market is the most likely market area to offer the camera display in the mirror or in other multi-purpose displays in the vehicle in a number of different locations, including the radio, instrument panel, console, etc. This is the segment of the market with the greatest volume potential, but also has the greatest and increasing competition.
“We are in the early stages of the implementation phase of this regulation and many automakers are revisiting any decisions that may have been made prior to the December 7, 2010, NPRM,” said Jen. “There continue to be many uncertainties surrounding the prospects for RCD Mirror unit shipments.”
Update on Plans for Capital Spending and Hiring in 2011
The Company has historically expanded its plant capacity on a step-function basis every five to six years. In light of strong customer demand for our auto-dimming mirrors and a more complex product mix, the Company has been increasing its production line and facility capacity. Production lines for auto-dimming mirrors with advanced electronic features such as RCD and SmartBeam® are more complex and require additional equipment.