Genuine Parts (GPC) 10-K 2010 FY Annual report

Exhibit 23

Consent of Independent Registered Public Accounting Firm

We consent to the incorporation by reference in the following Registration Statements:

(1) Registration StatementNo. 333-21969 onForm S-8 pertaining to the Directors’ Deferred Compensation Plan,

(2) Registration StatementNo. 333-76639 onForm S-8 pertaining to the Genuine Parts Company 1999 Long-Term Incentive Plan, and

(3) Registration StatementNo. 333-133362 onForm S-8 pertaining to the Genuine Parts Company 2006 Long-Term Incentive Plan;

of our reports dated February 25, 2011, with respect to the consolidated financial statements and schedule of Genuine Parts Company and the effectiveness of internal control over financial reporting of Genuine Parts Company included in this Annual Report(Form 10-K) for the year ended December 31, 2010.

/s/ Ernst & Young LLP

Atlanta, Georgia

February 25, 2011