Segment Reporting | (10) Segment Reporting Hasbro is a worldwide leader in children's and family leisure time products and services with a broad portfolio of brands and entertainment properties spanning toys, games, licensed products ranging from traditional to high-tech and digital, and film and television entertainment. The Company's segments are (i) U.S. and Canada, (ii) International, (iii) Entertainment and Licensing, and (iv) Global Operations. The U.S. and Canada segment includes the marketing and selling of action figures, arts and crafts and creative play products, electronic toys and related electronic interactive products, fashion and other dolls, infant products, play sets, preschool toys, plush products, sports action blasters and accessories, vehicles and toy-related specialty products, as well as traditional board games and puzzles, and trading card and role-playing games primarily within the United States and Canada. Within the International segment, the Company markets and sells both toy and game products in markets outside of the U.S. and Canada, primarily in the European, Asia Pacific, and Latin and South American regions. The Company's Entertainment and Licensing segment includes the Company's lifestyle licensing, digital gaming, movie and television entertainment operations. The Global Operations segment is responsible for manufacturing and sourcing finished products for the Company's U.S. and Canada and International segments. Segment performance is measured at the operating profit level. Included in Corporate and Eliminations are certain corporate expenses, including the elimination of intersegment transactions and certain assets benefiting more than one segment. Intersegment sales and transfers are reflected in management reports at amounts approximating cost. Certain shared costs, including global development and marketing expenses and corporate administration, are allocated to segments based upon expenses and foreign exchange rates fixed at the beginning of the year, with adjustments to actual expenses and foreign exchange rates included in Corporate and Eliminations. The accounting policies of the segments are the same as those referenced in note 1. Results shown for the quarter and six months are not necessarily representative of those which may be expected for the full year 2015, nor were those of the comparable 2014 period representative of those actually experienced for the full year 2014. Similarly, such results are not necessarily those which would be achieved were each segment an unaffiliated business enterprise. Information by segment and a reconciliation to reported amounts for the quarter and six-month periods ended June 28, 2015 and June 29, 2014 are as follows. Quarter Ended June 28, 2015 June 29, 2014 Net revenues External Affiliate External Affiliate U.S. and Canada $ 385,183 1,718 383,001 1,467 International 362,760 (96 ) 396,849 21 Entertainment and Licensing 47,640 4,025 47,663 3,496 Global Operations (a) 2,075 350,864 1,749 355,328 Corporate and Eliminations - (356,511 ) - (360,312 ) $ 797,658 - 829,262 - Six Months Ended June 28, 2015 June 29, 2014 Net revenues External Affiliate External Affiliate U.S. and Canada $ 730,873 2,768 720,700 2,677 International 668,473 - 702,324 92 Entertainment and Licensing 108,271 7,434 82,537 6,738 Global Operations (a) 3,541 587,707 3,154 606,868 Corporate and Eliminations - (597,909 ) - (616,375 ) $ 1,511,158 - 1,508,715 - Quarter Ended Six Months Ended Operating profit (loss) June 28, 2015 June 29, 2014 June 28, 2015 June 29, 2014 U.S. and Canada $ 47,147 46,928 88,570 82,691 International 25,361 29,232 27,264 31,646 Entertainment and Licensing 7,443 14,645 23,845 20,627 Global Operations (a) 2,019 1,810 (1,763 ) 66 Corporate and Eliminations (b) (6,470 ) (10,051 ) (8,211 ) (9,018 ) $ 75,500 82,564 129,705 126,012 Total assets June 28, 2015 June 29, 2014 December 28, 2014 U.S. and Canada $ 3,095,862 3,050,072 3,663,497 International 2,164,440 2,007,777 2,422,046 Entertainment and Licensing 675,082 741,718 783,878 Global Operations 2,334,761 2,134,524 2,433,888 Corporate and Eliminations (b) (4,039,038 ) (3,795,496 ) (4,771,167 ) $ 4,231,107 4,138,595 4,532,142 (a) The Global Operations segment derives substantially all of its revenues, and thus its operating results, from intersegment activities. (b) Certain long-term assets, including property, plant and equipment, goodwill and other intangibles, which benefit multiple operating segments, are included in Corporate and Eliminations. Allocations of certain expenses related to these assets to the individual operating segments are done at the beginning of the year based on budgeted amounts. Any differences between actual and budgeted amounts are reflected in Corporate and Eliminations because allocations are translated from the US Dollar to local currency at budget rates when recorded, and Corporate and Eliminations also includes the elimination of inter-company balance sheet amounts. The following table represents consolidated International segment net revenues by major geographic region for the quarter and six-month periods ended June 28, 2015 and June 29, 2014. Quarter Ended Six Months Ended June 28, 2015 June 29, 2014 June 28, 2015 June 29, 2014 Europe $ 185,660 216,268 381,531 423,810 Latin America 98,368 97,019 155,976 150,303 Asia Pacific 78,732 83,562 130,966 128,211 Net revenues $ 362,760 396,849 668,473 702,324 The following table presents consolidated net revenues by class of principal products for the quarter and six-month periods ended June 28, 2015 and June 29, 2014. Quarter Ended Six Months Ended June 28, 2015 June 29, 2014 June 28, 2015 June 29, 2014 Boys $ 340,426 335,798 613,024 583,573 Games 211,629 225,702 447,278 446,228 Girls 127,489 163,817 244,616 302,517 Preschool 118,114 103,945 206,240 176,397 Net revenues $ 797,658 829,262 1,511,158 1,508,715 |