Segment Reporting | (9 ) Segment Reporting Hasbro is a worldwide leader in children's and family leisure time products and services with a broad portfolio of brands and entertainment properties spanning toys, games, licensed products ranging from traditional to high-tech and digital, and film and television entertainment. The Company's segments are (i) U.S. and Canada, (ii) International, (iii) Entertainment and Licensing, and (iv) Global Operations. The U.S. and Canada segment includes the marketing and selling of action figures, arts and crafts and creative play products, electronic toys and related electronic interactive products, fashion and other dolls, infant products, play sets, preschool toys, plush products, sports action blasters and accessories, vehicl es and toy-related specialty products, as well as trad itional board games, and trading card and role-playing games primarily within the United States and Canada. Within the International segment, the Company markets and sells both toy and game products in markets outside of the U.S. and Canada, primarily in the European, Asia Pacific, and Latin and South American regions. The Company's Entertainment and Licensing segment includes the Company's consumer product licensing, digital gaming, movie and television entertainment operations. The Global Operations segment is responsible for sourcing finished products for the Company's U.S. and Canada and International segments. Segment performance is measured at the operating profit level. Included in Corporate and E liminations are certain corporate expenses, including the elimination of intersegment transactions and certain assets benefiting more than one segment. Intersegment sales and transfers are reflected in management reports at amounts approximating cost. Cert ain shared costs, including global development and marketing expenses and corporate administration, are allocated to segments based upon expenses and foreign exchange rates fixed at the beginning of the year, with adjustments to actual expenses and foreign exchange rates included in Corporate and Eliminations. The accounting policies of the segments are the sa me as those referenced in note 1 . Results shown for the quarter are not necessarily representative of those which may be expected for the full ye ar 2016 , nor were those of the comparable 2015 period representative of those actually experienced for the full year 2015 . Similarly, such results are not necessarily those which would be achieved were each segment an unaffiliated business enterpr ise. Information by segment and a reconciliation to repo rted amounts for the quarters ended March 27, 2016 and March 29, 2015 are as follow s: Quarter Ended March 27, 2016 March 29, 2015 Net revenues External Affiliate External Affiliate U.S. and Canada $ 443,648 1,444 345,690 1,050 International 345,037 - 305,713 96 Entertainment and Licensing 42,495 4,701 60,631 3,409 Global Operations (a) - 297,189 1,466 236,843 Corporate and Eliminations - (303,334) - (241,398) $ 831,180 - 713,500 - Quarter Ended March 27, March 29, Operating profit (loss) 2016 2015 U.S. and Canada $ 78,335 41,423 International 2,853 1,903 Entertainment and Licensing 5,442 16,402 Global Operations (a) 3,444 (3,782) Corporate and Eliminations (b) (4,158) (1,741) $ 85,916 54,205 March 27, March 29, December 27, Total assets 2016 2015 2015 U.S. and Canada $ 2,751,504 3,430,196 2,654,270 International 1,983,747 2,088,096 2,345,847 Entertainment and Licensing 614,003 800,337 567,753 Global Operations 2,423,811 2,330,734 2,410,142 Corporate and Eliminations (b) (3,408,370) (4,402,247) (3,257,295) $ 4,364,695 4,247,116 4,720,717 (a) The Global Operations segment derives substantially all of its revenues, and thus its operating results, from intersegment activities. (b) Certain long-term assets, including property, plant and equipment, goodwill and other intangibles, which benefit multiple operating segments, are included in Corporate and Eliminations. Allocations of certain expenses related to these assets to the individual operating segments are done at the beginning of the year based on budgeted amounts. Any differences b etween actual and budgeted amounts are reflected in Corporate and Eliminations because allocations are translated from the US Dollar to local currency at budget rates when recorded, and Corporate and Eliminations also includes the elimination of inter-comp any balance sheet amounts. The following table represents consolidated International segment net revenues by major geographic region for the quarter s ended March 27, 2016 and March 29, 2015 . Quarter Ended March 27, March 29, 2016 2015 Europe $ 224,123 195,871 Latin America 55,596 57,608 Asia Pacific 65,318 52,234 Net revenues $ 345,037 305,713 The following table presents consolidated net revenues by class of principal products for the quarter s ended March 27, 2016 and March 29, 2015 . Quarter Ended March 27, March 29, 2016 2015 Boys $ 336,855 272,598 Games 231,142 235,649 Girls 165,353 117,127 Preschool 97,830 88,126 Net revenues $ 831,180 713,500 |