Segment Reporting | Hasbro is a global play and entertainment company with a broad portfolio of brands and entertainment properties spanning toys, games, licensed products ranging from traditional to high-tech and digital, and film and television entertainment. The Company's segments are ( i ) U.S. and Canada, (ii) International, (iii) Entertainment and Licensing, and (iv) Global Operations. The U.S. and Canada segment includes the marketing and selling of action figures, arts and crafts and creative play products, electronic toys and related electronic interactive products, fashion and other dolls, infant products, play sets, preschool toys, plush products, sports action blasters and accessories, vehicles and toy-related specialty product s, as well as traditional board games and puzzles, and trading card and role-playing games primarily within the United States and Canada. Within the International segment, the Company markets and sells both toy and game products in markets outside of the U .S. and Canada, primarily in the European, Asia Pacific, and Latin and South American regions. The Company's Entertainment and Licensing segment includes the Company's consumer products licensing, digital gaming, movie and television entertainment operatio ns. The Global Operations segment is re sponsible for sourcing finished products for the Company's U.S. and Canada and International segments. Segment performance is measured at the operating profit level. Included in Corporate and Eliminations are certain corporate expenses, including the elimination of intersegment transactions and certain assets benefiting more than one segment. Intersegment sales and transfers are reflected in management reports at amounts approximating cost. Certain shared costs, inclu ding global development and marketing expenses and corporate administration, are allocated to segments based upon expenses and foreign exchange rates fixed at the beginning of the year, with adjustments to actual expenses and foreign exchange rates include d in Corporate and Eliminations. The accounting policies of the segments are the sa me as those referenced in note 1 . Results shown for the quarter and nine months are not necessarily representative of those which may be expected for the full year 2016 , nor were those of the comparable 2015 period representative of those actually experienced for the full year 2015 . Similarly, such results are not necessarily those which would be achieved were each segment an unaffiliated business enter prise. Information by segment and a reconciliation to reported amounts for the quarter and nine -month periods ended September 25, 2016 and September 27, 2015 are as follows. Quarter Ended September 25, 2016 September 27, 2015 Net revenues External Affiliate External Affiliate U.S. and Canada $ 932,844 2,392 803,824 1,352 International 690,745 417 612,645 8 Entertainment and Licensing 56,130 7,806 52,139 7,604 Global Operations (a) 38 629,090 2,389 595,476 Corporate and Eliminations - (639,705) - (604,440) $ 1,679,757 - 1,470,997 - Nine Months Ended September 25, 2016 September 27, 2015 Net revenues External Affiliate External Affiliate U.S. and Canada $ 1,802,391 5,388 1,534,697 4,120 International 1,436,911 678 1,281,118 8 Entertainment and Licensing 150,521 16,607 160,410 15,038 Global Operations (a) 59 1,298,337 5,930 1,183,183 Corporate and Eliminations - (1,321,010) - (1,202,349) $ 3,389,882 - 2,982,155 - Quarter Ended Nine Months Ended September 25, September 27, September 25, September 27, Operating profit (loss) 2016 2015 2016 2015 U.S. and Canada $ 228,034 187,052 364,322 275,622 International 133,075 114,206 165,582 141,470 Entertainment and Licensing 14,095 16,245 33,367 40,090 Global Operations (a) 24,852 13,805 25,428 12,042 Corporate and Eliminations (b) (37,955) (27,781) (55,808) (35,992) $ 362,101 303,527 532,891 433,232 September 25, September 27, December 27, Total assets 2016 2015 2015 U.S. and Canada $ 2,316,624 3,569,803 2,654,270 International 2,261,742 2,486,589 2,345,847 Entertainment and Licensing 632,933 727,002 567,753 Global Operations 2,038,736 2,431,866 2,410,142 Corporate and Eliminations (b) (2,294,888) (4,648,113) (3,257,295) $ 4,955,147 4,567,147 4,720,717 (a) The Global Operations segment derives substantially all of its revenues, and thus its operating results, from intersegment activities. (b) Certain long-term assets, including property, plant and equipment, goodwill and other intangibles, which benefit multiple operating segments, are included in Corporate and Eliminations. Allocations of certain expenses related to these assets to the individual operating segments are done at the beginning of the year based on budgeted amounts. Any differences b etween actual and budgeted amounts are reflected in Corporate and Eliminations because allocations are translated from the US Dollar to local currency at budget rates when recorded, and Corporate and Eliminations also includes the elimination of inter-comp any balance sheet amounts. The following table represents consolidated International segment net revenues by major geographic region for the quarter and nine -month periods ended September 25, 2016 and September 27, 2015 . Quarter Ended Nine Months Ended September 25, September 27, September 25, September 27, 2016 2015 2016 2015 Europe $ 452,834 389,024 905,081 770,555 Latin America 154,985 141,901 307,949 297,877 Asia Pacific 82,926 81,720 223,881 212,686 Net revenues $ 690,745 612,645 1,436,911 1,281,118 The following table presents consolidated net revenues by class of principal products for the quarter and nine -month periods ended September 25, 2016 and September 27, 2015 . Quarter Ended Nine Months Ended September 25, September 27, September 25, September 27, 2016 2015 2016 2015 Boys $ 605,452 593,094 1,297,358 1,206,118 Games 409,528 363,470 868,373 810,748 Girls 462,021 294,785 799,700 539,401 Preschool 202,756 219,648 424,451 425,888 Net revenues $ 1,679,757 1,470,997 3,389,882 2,982,155 |