Segment Reporting | (9) Segment Reporting Hasbro is a global play and entertainment company with a broad portfolio of brands and entertainment properties spanning toys, games, licensed products ranging from traditional to high-tech and digital, and film and television entertainment. The Company's segments are ( i ) U.S. and Canada, (ii) International, (iii) Entertainment and Licensing, and (iv) Global Operations. The U.S. and Canada segment includes the marketing and selling of action figures, arts and crafts and creative play products, electronic toys and related electronic interactive products, fashion and other dolls, infant products, play sets, preschool toys, plush products, sports action blasters and accessories, vehicles and toy-related specialty product s, as well as traditional board games and puzzles, and trading card and role-playing games primarily within the United States and Canada. Within the International segment, the Company markets and sells both toy and game products in markets outside of the U .S. and Canada, primarily in the European, Asia Pacific, and Latin and South American regions. The Company's Entertainment and Licensing segment includes the Company's consumer products licensing, digital gaming, movie and television entertainment operatio ns. The Global Operations segment is re sponsible for sourcing finished products for the Company's U.S. and Canada and International segments. Segment performance is measured at the operating profit level. Included in Corporate and Eliminations are certain corporate expenses, including the elimination of intersegment transactions and certain assets benefiting more than one segment. Intersegment sales and transfers are reflected in management reports at amounts approximating cost. Certain shared costs, inclu ding global development and marketing expenses and corporate administration, are allocated to segments based upon expenses and foreign exchange rates fixed at the beginning of the year, with adjustments to actual expenses and foreign exchange rates include d in Corporate and Eliminations. The accounting policies of the segments are the sa me as those referenced in note 1 . Results shown for the quarter and six months are not necessarily representative of those which may be expected for the full year 2017 , nor were those of the comparable 2016 period representative of those actually experienced for the full year 2016 . Similarly, such results are not necessarily those which would be achieved were each segment an unaffiliated business enter prise. Information by segment and a reconciliation to reported amounts for the quarter and six -month periods ended July 2, 2017 and June 26, 2016 are as follows. Quarter Ended July 2, 2017 June 26, 2016 Net revenues External Affiliate External Affiliate U.S. and Canada $ 494,427 2,455 425,899 1,552 International 426,564 15 401,129 261 Entertainment and Licensing 51,494 3,511 51,896 4,100 Global Operations (a) 21 403,541 21 372,058 Corporate and Eliminations - (409,522) - (377,971) $ 972,506 - 878,945 - Six Months Ended July 2, 2017 June 26, 2016 Net revenues External Affiliate External Affiliate U.S. and Canada $ 946,004 4,846 869,547 2,996 International 771,845 15 746,166 261 Entertainment and Licensing 104,223 7,013 94,391 8,801 Global Operations (a) 97 663,770 21 669,247 Corporate and Eliminations - (675,644) - (681,305) $ 1,822,169 - 1,710,125 - Quarter Ended Six Months Ended July 2, June 26, July 2, June 26, Operating profit (loss) 2017 2016 2017 2016 U.S. and Canada $ 81,557 57,953 146,311 136,288 International 16,884 29,654 17,428 32,507 Entertainment and Licensing 11,324 13,830 22,670 19,272 Global Operations (a) (7,607) (2,868) (6,774) 576 Corporate and Eliminations (b) (2,174) (13,695) (1,308) (17,853) $ 99,984 84,874 178,327 170,790 July 2, June 26, December 25, Total assets 2017 2016 2016 U.S. and Canada $ 2,799,960 2,400,243 2,559,792 International 2,132,992 1,982,740 2,368,761 Entertainment and Licensing 827,185 524,962 692,898 Global Operations 2,502,546 2,401,676 2,326,566 Corporate and Eliminations (b) (3,349,940) (2,965,236) (2,856,651) $ 4,912,743 4,344,385 5,091,366 (a) The Global Operations segment derives substantially all of its revenues, and thus its operating results, from intersegment activities. (b) Certain long-term assets, including property, plant and equipment, goodwill and other intangibles, which benefit multiple operating segments, are included in Corporate and Eliminations. Allocations of certain expenses related to these assets to the individual operating segments are done at the beginning of the year based on budgeted amounts. Any differences b etween actual and budgeted amounts are reflected in Corporate and Eliminations because allocations are translated from the US Dollar to local currenc y at budget rates when recorded. Corporate and Eliminations also includes the elimin ation of inter-comp any balance sheet amounts. The following table represents consolidated International segment net revenues by major geographic region for the quarter and six -month periods ended July 2, 2017 and June 26, 2016 . Quarter Ended Six Months Ended July 2, June 26, July 2, June 26, 2017 2016 2017 2016 Europe $ 237,607 228,124 453,727 452,247 Latin America 99,869 97,368 164,625 152,964 Asia Pacific 89,088 75,637 153,493 140,955 Net revenues $ 426,564 401,129 771,845 746,166 The following table presents consolidated net revenues by brand portfolio for the quarter and six -month periods ended July 2, 2017 and June 26, 2016 . Quarter Ended Six Months Ended July 2, June 26, July 2, June 26, 2017 2016 2017 2016 Franchise brands $ 545,718 452,268 976,462 868,642 Partner brands 230,015 227,088 442,977 485,313 Hasbro gaming 133,872 126,438 269,639 226,666 Emerging brands 62,901 73,151 133,091 129,504 Net revenues $ 972,506 878,945 1,822,169 1,710,125 Hasbro's total gaming category, including the Hasbro Gaming portfolio as reported above and all other gaming revenue, most notably MAGIC: THE GATHERING and MONOPOLY, which are included in the Franchise Brands portfolio, totaled $ 273,261 and $ 526,550 for the quarter and six months ended July 2, 2017, respectively. For the quarter and six months ended June 26, 2016 , revenues were $ 227,698 and $ 458,845 respectively. Hasbro believes its gaming portfolio is a competitive differentiator and views it in it s entirety. For the six-months ended July 2, 2017, first quarter revenues of $ 7,141 were reclassified from Hasbro Gaming to Franchise Brands to conform to the presentation for the quarter ended July 2, 2017. Including this reclassification, first quarter 2017 net revenues by Brand Portfolio were: Quarter Ended April 2, 2017 Franchise brands $ 430,744 Partner brands 212,962 Hasbro gaming 135,767 Emerging brands 70,190 Total $ 849,663 |