The Hershey Company DEFA14A Additional proxy soliciting materials

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

SCHEDULE 14A

Proxy Statement Pursuant to Section 14(a) of the

Securities Exchange Act of 1934

(Amendment No. )

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The Hershey Company

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Meeting Information THE HERSHEY COMPANY Meeting Type: Annual Meeting For holders as of: March 13, 2020 Date: May 12, 2020 Time: 10:00 a.m. EDT Location: Meeting live via the Internet-please visit www.virtualshareholdermeeting.com/HSY2020. You may also listen to the meeting by calling 1-877-328-2502. The company will be hosting the meeting live via the Internet this year. To attend the meeting via the Internet please visit www.virtualshareholdermeeting.com/HSY2020 and be sure to have the information that is printed in the box marked by the arrow XXXX XXXX XXXX XXXX (located on the following page). THE HERSHEY COMPANY P.O. BOX 819 HERSHEY, PA 17033-0819 You are receiving this communication because you hold shares in the company named above. This is not a ballot. You cannot use this notice to vote these shares. This communication presents only an overview of the more complete proxy materials that are available to you on the Internet. You may view the proxy materials online at www.proxyvote.com or easily request a paper copy (see reverse side). We encourage you to access and review all of the important information contained in the proxy materials before voting. E95758-P31915-Z76154 See the reverse side of this notice to obtain proxy materials and voting instructions. Before You Vote How to Access the Proxy Materials Proxy Materials Available to VIEW or RECEIVE: NOTICE OF 2020 ANNUAL MEETING AND PROXY STATEMENT 2019 ANNUAL REPORT TO STOCKHOLDERS How to View Online: Have the information that is printed in the box marked by the arrow XXXX XXXX XXXX XXXX (located on the following page) and visit: www.proxyvote.com. How to Request and Receive a PAPER or E-MAIL Copy: If you want to receive a paper or e-mail copy of these documents, you must request one. There is NO charge for requesting a copy. Please choose one of the following methods to make your request: 1) BY INTERNET: www.proxyvote.com 2) BY TELEPHONE: 1-800-579-1639 3) BY E-MAIL: sendmaterial@proxyvote.com If requesting materials by e-mail, please send a blank e-mail with the information that is printed in the box marked by the arrow XXXX XXXX XXXX XXXX (located on the following page) in the subject line. Requests, instructions and other inquiries sent to this e-mail address will NOT be forwarded to your investment advisor. Please make the request as instructed above on or before April 28, 2020 to facilitate timely delivery.	How To Vote E95759-P31915-Z76154 Please Choose One of the Following Voting Methods Vote By Internet: Before The Meeting: Go to www.proxyvote.com. Have the information that is printed in the box marked by the arrow XXXX XXXX XXXX XXXX (located on the following page) available and follow the instructions. During The Meeting: Go to www.virtualshareholdermeeting.com/HSY2020. Have the information that is printed in the box marked by the arrow XXXX XXXX XXXX XXXX (located on the following page) available and follow the instructions. Vote By Mail: You can vote by mail by requesting a paper copy of the materials, which will include a proxy card. The Proposals to be voted on at our Annual Meeting are listed below along with the Board of Directors' recommendations. The Board of Directors recommends you vote FOR each of the following nominees: 1. Election of Directors Nominees: 01) P. M. Arway 02) J. W. Brown 03) M. G. Buck 04) V. L. Crawford 05) C. A. Davis 06) M. K. Haben 07) J. C. Katzman 08) M. D. Koken 09) R. M. Malcolm 10) A. J. Palmer 11) J. R. Perez 12) W. L. Schoppert 13) D. L. Shedlarz The Board of Directors recommends you vote FOR Proposals 2 and 3: 2. Ratify the appointment of Ernst & Young LLP as independent auditors for 2020. 3. Approve named executive officer compensation on a non-binding advisory basis. E95760-P31915-Z76154 The Proposals to be voted on at our Annual Meeting are listed below along with the Board of Directors' recommendations. The Board of Directors recommends you vote FOR each of the following nominees: 1. Election of Directors Nominees: 01) P. M. Arway 02) J. W. Brown 03) M. G. Buck 04) C. A. Davis 05) M. K. Haben 06) J. C. Katzman 07) M. D. Koken 08) R. M. Malcolm 09) A. J. Palmer 10) W. L. Schoppert 11) D. L. Shedlarz The Board of Directors recommends you vote FOR Proposals 2 and 3: 2. Ratify the appointment of Ernst & Young LLP as independent auditors for 2020. 3. Approve named executive officer compensation on a non-binding advisory basis. E95761-P31915-Z76154 E95762-P31915-Z76154

The Hershey Company (HSY) DEFA14AAdditional proxy soliciting materials