American Greetings 8-K American Greetings Announces First Quarter Earnings

Exhibit 99.2

AMERICAN GREETINGS CORPORATION

UNAUDITED SEGMENT EARNINGS (LOSS)

(RECALCULATED TO BE CONSISTENT WITH FISCAL 2012 METHODOLOGY)

(In thousands of dollars)

	Three Months Ended
	May 28, 2010			May 29, 2009			May 30, 2008
North American Social Expression Products	$	64,063		$	72,018		$	48,063
Intersegment items		—			(3,465	)		(11,416	)
		64,063			68,553			36,647
International Social Expression Products		2,834			339			2,805
Retail Operations		—			(35,115	)		(3,413	)
AG Interactive		2,372			1,714			(1,061	)
Non-reportable segments		2,152			(129	)		(1,966	)
Unallocated		(20,404	)		(18,419	)		(13,777	)
	$	51,017		$	16,943		$	19,235

	Three Months Ended									Six Months Ended
	August 27, 2010			August 28, 2009			August 29, 2008			August 27, 2010			August 28, 2009			August 29, 2008
North American Social Expression Products	$	28,627		$	38,730		$	27,766		$	92,690		$	110,748		$	75,829
Intersegment items		—			—			(10,764	)		—			(3,465	)		(22,180	)
		28,627			38,730			17,002			92,690			107,283			53,649
International Social Expression Products		1,325			2,315			(2,158	)		4,159			2,654			647
Retail Operations		—			—			(6,676	)		—			(35,115	)		(10,089	)
AG Interactive		2,886			1,931			761			5,258			3,645			(300	)
Non-reportable segments		3,317			367			2,541			5,469			238			575
Unallocated		(19,142	)		(9,249	)		(9,104	)		(39,546	)		(27,668	)		(22,881	)
	$	17,013		$	34,094		$	2,366		$	68,030		$	51,037		$	21,601

AMERICAN GREETINGS CORPORATION

UNAUDITED SEGMENT EARNINGS (LOSS)

(RECALCULATED TO BE CONSISTENT WITH FISCAL 2012 METHODOLOGY)

(In thousands of dollars)

	Three Months Ended									Nine Months Ended
	November 26, 2010			November 27, 2009			November 28, 2008			November 26, 2010			November 27, 2009			November 28, 2008
North American Social Expression Products	$	51,098		$	43,136		$	40,705		$	143,788		$	153,884		$	116,534
Intersegment items		—			—			(13,113	)		—			(3,465	)		(35,293	)
		51,098			43,136			27,592			143,788			150,419			81,241
International Social Expression Products		9,982			9,558			(75,595	)		14,141			12,212			(74,948	)
Retail Operations		—			—			(9,543	)		—			(35,115	)		(19,632	)
AG Interactive		5,135			1,571			(160,814	)		10,393			5,216			(161,114	)
Non-reportable segments		1,438			1,634			1,614			6,907			1,872			2,189
Unallocated		(16,110	)		(17,760	)		(11,921	)		(55,656	)		(45,428	)		(34,802	)
	$	51,543		$	38,139		$	(228,667	)	$	119,573		$	89,176		$	(207,066	)
	Three Months Ended									Year Ended
	February 28, 2011			February 28, 2010			February 28, 2009			February 28, 2011			February 28, 2010			February 28, 2009
North American Social Expression Products	$	50,411		$	63,360		$	(29,883	)	$	194,199		$	217,244		$	86,651
Intersegment items		—			—			(5,902	)		—			(3,465	)		(41,195	)
		50,411			63,360			(35,785	)		194,199			213,779			45,456
International Social Expression Products		5,431			4,634			(2,721	)		19,572			16,846			(77,669	)
Retail Operations		—			—			401			—			(35,115	)		(19,231	)
AG Interactive		3,598			6,203			(577	)		13,991			11,419			(161,691	)
Non-reportable segments		2,570			5,762			(9,816	)		9,477			7,634			(7,627	)
Unallocated		(25,576	)		(48,181	)		(19,369	)		(81,232	)		(93,609	)		(54,171	)
	$	36,434		$	31,778		$	(67,867	)	$	156,007		$	120,954		$	(274,933	)