Segment Information |
24. Segment Information
Mattels operating segments are separately managed business units and are divided on a geographic basis between domestic and international. Mattels domestic operating segments include:
Mattel Girls Boys Brandsincluding Barbie fashion dolls and accessories (Barbie), PollyPocket, Little Mommy, Disney Classics, and High School Musical (collectively Other Girls Brands), HotWheels, Matchbox, Battle Force 5, and Tyco R/C vehicles and play sets (collectively Wheels), and CARS, Radica, Toy Story, Max Steel, WWE Wrestling, and Batman products, and games and puzzles (collectively Entertainment).
Fisher-Price Brandsincluding Fisher-Price, Little People, BabyGear, and View-Master (collectively Core Fisher-Price), Sesame Street , Dora the Explorer, Go Diego Go!, Thomasand Friends, and SeeN Say (collectively Fisher-Price Friends), and Power Wheels .
American Girl Brandsincluding Just Like You, the historical collection, and Bitty Baby. American Girl Brands products are sold directly to consumers via its catalogue, website, and proprietary retail stores. Its childrens publications are also sold to certain retailers.
Additionally, the International segment sells products in all toy categories, except American Girl Brands. The following tables present information about revenues, income (loss), and assets by segment. Mattel does not include sales adjustments such as trade discounts and other allowances in the calculation of segment revenues (referred to as gross sales). Mattel records these adjustments in its financial accounting systems at the time of sale to each customer, but the adjustments are not allocated to individual products. For this reason, Mattels chief operating decision maker uses gross sales by segment as one of the metrics to measure segment performance. Such sales adjustments are included in the determination of segment income (loss) from operations based on the adjustments recorded in the financial accounting systems. Segment income (loss) from operations represents operating income (loss), while consolidated income (loss) from operations represents income (loss) from operations before income taxes as reported in the consolidated statements of operations. The corporate and other category includes costs not allocated to individual segments, including charges related to incentive compensation, share-based payments, and corporate headquarters functions managed on a worldwide basis, and the impact of changes in foreign currency rates on intercompany transactions.
FortheThreeMonthsEnded
March31,2010 March31,2009
(In thousands)
Revenues
Domestic:
Mattel Girls Boys Brands US $ 259,306 $ 220,933
Fisher-Price Brands US 183,249 170,272
American Girl Brands 70,206 66,430
Total Domestic 512,761 457,635
International 447,513 399,504
Gross sales 960,274 857,139
Sales adjustments (80,192 ) (71,493 )
$ 880,082 $ 785,646
Segment Income (Loss)
Domestic: |