Hawkeye Acquisition (MDP) 8-K Jefferies 2011 Global Technology, Internet, Media & Telecom Conference

Jefferies 2011 Global Technology, Internet,
Media & Telecom Conference

May 12, 2011

Safe Harbor

This presentation and management’s public commentary contain certain forward-looking
statements that are subject to risks and uncertainties. These statements are based on
management’s current knowledge and estimates of factors affecting the Company’s operations.
Statements in this presentation that are forward-looking include, but are not limited to, the
statements regarding broadcast and publishing advertising revenues, as well as any guidance
related to the Company’s financial performance.

Actual results may differ materially from those currently anticipated. Factors that could adversely
affect future results include, but are not limited to, downturns in national and/or local economies; a
softening of the domestic advertising market; world, national, or local events that could disrupt
broadcast television; increased consolidation among major advertisers or other events depressing
the level of advertising spending; the unexpected loss or insolvency of one or more major clients;
the integration of acquired businesses; changes in consumer reading, purchasing and/or
television viewing patterns; increases in paper, postage, printing, or syndicated programming
costs; changes in television network affiliation agreements; technological developments affecting
products or the methods of distribution; changes in government regulations affectingthe
Company’s industries; unexpected changes in interest rates; and the consequences of any
acquisitions and/or dispositions.The Company undertakes no obligation to update any forward-
looking statement, whether as a result of new information, future events, or otherwise.

2

Agenda

•Meredith overview

•Growing our strong consumer connection

•Our digital growth strategies

•Financial overview

3

2002

Magazines

Integrated MarketingBooks
Interactive

Content Library

Database

Meredith: Over 100 Years of Success…

2003

4

…and Evolving

Launch of Mobile Sites, Apps

Launch of Tablet editions

Launch of Meredith Video Network

5

Online: Meredith Women’s
Network

Magazines: Home, Family,
Health & Well-being

Consumer Events

Custom Marketing

Database Marketing

Video Studios

Brand Licensing

Mobile

Tablet

Meredith Today: Scale Assets Across Media Platforms

6

*before corporate expense

Newer Businesses Growing Contribution to Operating Profit

Fiscal 2011 YTD

Fiscal 2001

7

Magazine, Television & Other

Meredith Integrated Marketing

Brand licensing

Interactive

Agenda

•Meredith overview

•Growing our strong consumer connection

•Our digital growth strategies

•Financial overview

8

Consistently Strong and Rising Readership

Source: Fall MRI Reports.

9

Adult Readership in Millions

Increasing Digital Audience

Average Monthly Unique Visitors in Millions

220

More Hours of Locally Produced News

11

Growing Branded Products at Retail

SKUs of Better Homes and Gardens licensed product at Walmart

500

1,000

Agenda

•Meredith overview

•Growing our strong consumer connection

•Our digital growth strategies

•Financial overview

13

Our Digital Growth Strategies

•Migrate the consumer relationship online

•Extend brands across consumer web

•Increase social media presence

•Develop mobile platforms

•Launch tablet editions

•Expand Meredith Integrated Marketing digital offerings

Migrate the Consumer Relationship Online

15

1.1

Subscriptions Generated Online in Millions

•2007

•2008

•2009

•2010

•2011

Launch of Parents Network

Social networking development

Meredith Women’s Network,
Better.tv and Parents.tv,
Relaunch of TV station sites

Extend Brands Across Consumer Web

Redesign of BHG.com

16

Expansion of Better Homes and
Gardens Network

Increase Social Media Presence

17

18

✦Mobile sites active for
largest brands

✦9 apps completed, with more
in pipeline focused on:

-Parenthood

-Food

-Health

-Self Development

✦Mobile sites launched for
most stations

✦Apps focused on high-interest
topics such as:

-Weather

-Sports

-Local information

Launch Tablet Editions

•Additional content

•Deeper, richer experience

•Multiple revenue streams:

-Single-copy sales

-Subscriptions

-Advertising

20

Expand Meredith Integrated Marketing Digital Offerings

IFOOD ASSISTANT

Provide recipe solutions to
consumers on the go

•Kraft’s mobile
AOR

DATABASE

8MM+ consumers
who requested
content from Kraft

DIGITAL MAGAZINE

www.foodandfamily.com

Cutting-edge interactivity
of the digital magazine
combines the best of the
web, TV and print

•1MM unique
monthly visitors

•7X annual

VIDEO

•200 cooking videos in 4
languages, bringing the
brand to life.

•You Gotta LOL, a series
of videos bringing
comedic relief to Kraft
consumers

PRINT MAGAZINES

Provides consumers
with ideas for creating
deliciously simple food,
every day

•4X annual frequency

•4 languages

EMAILS

Reach opt-in consumers weekly, on special
occasions and about topics that interest them.

KRAFTRECIPES.COM

Deliver seasonal content for one of the
biggest food websites in the market

•4MM+ unique
monthly visitors

•4 languages

BIG FORK LITTLE FORK

An innovative iPad
app, and parents best
resource to feed their
kids healthy meals.

•Nutritious recipes

•Tips & Tricks

•Videos

Kraft Food & Family Marketing Engine

21

Kraft Food and Family Print

22

Kraft Food and Family Email Program

23

Kraft Food and Family Digital

24

Kraft Food and Family Custom Video

25

Kraft Food and Family Mobile

26

Agenda

•Meredith overview

•Growing our strong consumer connection

•Our digital growth strategies

•Financial overview

27

% of Total Revenues			Performance by Category
	Meredith	Industry	Industry10-Year CAGR	Meredith3 rd Qtr 2011*
Food-Beverage	23%	10%	+4%	(2)%
Pharmaceutical	21%	12%	+5%	(10)%
Beauty	13%	13%	+7%	1%
Retail	6%	7%	+5%	6%
Household Supplies	6%	2%	+6%	8%
Home	4%	2%	(1)%	(25)%
Direct Response	6%	7%	0%	(7)%
TOTAL Meredith				(5)%
TOTAL Industry				6%

Meredith Top Advertising Category Mix vs. Industry

Source: Publishers Information Bureau

*January, February and March 2011 issues

28

Magazine Advertising Performance vs. Industry

12 Months Ending 3/31	Meredith	Industry	Meredith vs. Industry (Pct. Pts.)	Meredith Share
2008	7.7%	4.8%	3.7	9.6%
2009	(10.0)%	(11.3)%	1.3	9.8%
2010	7.2%	(14.9)%	22.1	12.3%
2011	(0.1)%	5.2%	(5.3)	11.7%

PIB Advertising Revenues

*Year-over-year change

Source: Publishers Information Bureau

29

Consistently Generate Strong Cash Flow

12% CAGR

5% CAGR

$ in millions; fiscal years

30

200

Stock Option Exercises

$2,000

Utilization of Cash

200

Net Debt

300

Capital Expenditures

600

Acquisitions, Net of Dispositions

$2,000

Available Cash

$1,800

Operating Cash Flow

300

Dividends

$600

Share Repurchases

$900

SUBTOTAL

Returned to Shareholders

Reinvested in Business

$900

SUBTOTAL

Use of Cash: Fiscal 2001 through 2010

31

$ in thousands

Outstanding Record of Dividend Increases

13% CAGR

Calendar years

32

Fiscal 2011 Earnings Per Share Outlook

$2.72 to $2.78

• Earnings per share

Guidance for fiscal 2011 given in July 2010

33

Guidance for fiscal 2011 given in April 2011

$2.40 to $2.75

• Earnings per share

• Represents growth of approximately 20% over fiscal 2010

Jefferies 2011 Global Technology, Internet,
Media & Telecom Conference

May 12, 2011