Bath & Body Works (BBWI) DEFA14A Additional proxy soliciting materials

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

SCHEDULE 14A

Proxy Statement Pursuant to Section 14(a) of the

Securities Exchange Act of 1934

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Filed by a Party other than the Registrant  ☐

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☐ Preliminary Proxy Statement

☐ Confidential, for Use of the Commission Only (as permitted by Rule 14a-6(e)(2))

☐ Definitive Proxy Statement

☐ Definitive Additional Materials

☒ Soliciting Material Pursuant to §240.14a-12

BATH & BODY WORKS, INC.

(Name of Registrant as Specified in Its Charter)

(Name of Person(s) Filing Proxy Statement, if Other Than the Registrant)

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☐ Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11.

☐ Fee paid previously with preliminary materials.

Bath & Body Works Appoints Lucy Brady to Board of Directors

Highly Accomplished Executive with Over 25 Years of Consumer, Digital and Management Experience

COLUMBUS, Ohio, February 13, 2023 – Bath & Body Works, Inc. (NYSE: BBWI) announced today that Lucy Brady, currently President, Grocery & Snacks at Conagra Brands, Inc. has been appointed as a new independent member of the Company’s Board of Directors. Ms. Brady brings extensive consumer products industry experience focused on business transformation through digital and technological innovation.

Sarah Nash, Board Chair, commented, “Lucy brings valuable consulting and executive experience with particular expertise in global digital strategy and customer loyalty and engagement. Her appointment reflects our Board’s ongoing commitment to identify new independent directors with the skills and expertise needed to deliver superior shareholder value and follows engagement with and input from our shareholders. We look forward to benefiting from Lucy’s perspectives as the Board continues to oversee the Company’s growth strategy and efforts to deepen and expand customer relationships, deliver ongoing innovation, and enhance Bath & Body Works’ omnichannel capabilities.”

Ms. Brady said, “I am honored to join the Bath & Body Works Board at such an important time for the Company. Bath & Body Works is an iconic brand with exciting opportunities ahead to accelerate its leadership position across consumer goods categories and drive its next chapter of growth and success. I look forward to working with my fellow directors and the management team to help the Company achieve its goals and deliver long-term value to shareholders.”

With the appointment of Ms. Brady, the Board will expand to 11 directors, 10 of whom are independent and seven of whom are members of diverse communities: female, people of color and/or LGBTQIA+.

About Lucy Brady

Ms. Brady has served as President, Grocery & Snacks at Conagra Brands since 2022, leading the ongoing modernization and growth of Conagra’s $5 billion grocery and snacks portfolio. Before that, Ms. Brady served as Senior Vice President and Chief Digital Customer Engagement Officer of McDonald’s Corporation, overseeing some of its most significant growth drivers, including delivery, loyalty, digital ordering and pickup and personalized communications. She also previously served as McDonald’s Senior Vice President of Corporate Strategy, Business Development and Innovation.

Prior to McDonald’s, Ms. Brady served as Managing Director and Senior Partner at The Boston Consulting Group, where she worked for nearly 20 years. Earlier in her career, Ms. Brady held positions with General Mills, Monitor Group and Trammell Crow Company. She was recognized among the 2021 Power List: 50 people who represent the best in restaurant leadership and Power 20: Emerging Leaders in 2020. Ms. Brady was also a featured speaker at Fortune’s Most Powerful Women Next Gen summit in 2018, and among the 2022 Top 100 Chief Digital Officers.

ABOUT BATH & BODY WORKS:

Home of America’s Favorite Fragrances^®, Bath & Body Works is a global leader in personal care and home fragrance, including the #1 selling collections for fine fragrance mist, body lotion and body cream, 3-wick candles, home fragrance diffusers and liquid hand soap. Powered by agility and innovation, the company’s predominantly U.S.-based supply chain enables the company to deliver quality, on-trend luxuries at affordable prices. Bath & Body Works serves and delights customers however and wherever they want to shop, from welcoming, in-store experiences at more than 1,785 company-operated Bath & Body Works locations in the U.S. and Canada and more than 390 international franchised locations to an online storefront at bathandbodyworks.com.

Safe Harbor Statement Under the Private Securities Litigation Reform Act of 1995

We caution that any forward-looking statements (as such term is defined in the Private Securities Litigation Reform Act of 1995) contained in this press release or made by our company or our management involve risks and uncertainties and are subject to change based on various factors, many of which are beyond our control. Accordingly, our future performance and financial results may differ materially from those expressed or implied in any such forward-looking statements. Words such as “estimate,” “project,” “plan,” “believe,” “expect,” “anticipate,” “intend,” “planned,” “potential” and any similar expressions may identify forward-looking statements. Risks associated with the following factors, among others, in some cases have affected and in the future could affect our financial performance and actual results and could cause actual results to differ materially from those expressed or implied in any forward-looking statements included in this press release or otherwise made by our company or our management:

• general economic conditions, inflation, consumer confidence, consumer spending patterns and market disruptions including pandemics or significant health hazards, severe weather conditions, natural disasters, terrorist activities, financial crises, political crises or other major events, or the prospect of these events;

• the COVID-19 pandemic has had and may continue to have an adverse effect on our business and results of operations;

• the seasonality of our business;

• the anticipated benefits from the Victoria’s Secret & Co. spin-off may not be realized;

• the spin-off of Victoria’s Secret & Co. may not be tax-free for U.S. federal income tax purposes;

• our dependence on Victoria’s Secret & Co. for information technology services;

• difficulties arising from turnover in company leadership or other key positions;

• our ability to attract, develop and retain qualified associates and manage labor-related costs;

• the dependence on store traffic and the availability of suitable store locations on appropriate terms;

• our continued growth in part through new store openings and existing store remodels and expansions;

• our ability to successfully operate and expand internationally and related risks;

• our independent franchise, license and wholesale partners;

• our direct channel business;

• our ability to protect our reputation and our brand image;

• our ability to successfully complete environmental, social and governance initiatives, and associated costs thereof;

• our ability to attract customers with marketing, advertising and promotional programs;

• our ability to maintain, enforce and protect our trade names, trademarks and patents;

• the highly competitive nature of the retail industry and the segments in which we operate;

• consumer acceptance of our products and our ability to manage the life cycle of our brands, develop new merchandise and launch new product lines successfully;

• our ability to source, distribute and sell goods and materials on a global basis, including risks related to:

• political instability, wars and other armed conflicts, environmental hazards or natural disasters;

• significant health hazards or pandemics, which could result in closed factories and/or stores, reduced workforces, scarcity of raw materials, and scrutiny or embargoing of goods produced in impacted areas;

• duties, taxes and other charges;

• legal and regulatory matters;

• volatility in currency exchange rates;

• local business practices and political issues;

• delays or disruptions in shipping and transportation and related pricing impacts;

• disruption due to labor disputes; and

• changing expectations regarding product safety due to new legislation;

• our geographic concentration of vendor and distribution facilities in central Ohio;

• our reliance on a limited number of suppliers to support a substantial portion of our inventory purchasing needs;

• the ability of our vendors to deliver products in a timely manner, meet quality standards and comply with applicable laws and regulations;

• fluctuations in foreign currency exchange rates;

• fluctuations in product input costs;

• fluctuations in energy costs;

• our ability to adequately protect our assets from loss and theft;

• increases in the costs of mailing, paper, printing or other order fulfillment logistics;

• claims arising from our self-insurance;

• our and our third-party service providers’, including Victoria’s Secret & Co. during the term of the Transition Services Agreement between us and Victoria’s Secret & Co., ability to implement and maintain information technology systems and to protect associated data;

• our ability to maintain the security of customer, associate, third-party and company information;

• stock price volatility;

• our ability to pay dividends and make share repurchases under share repurchase authorizations;

• shareholder activism matters;

• our ability to maintain our credit ratings;

• our ability to service or refinance our debt and maintain compliance with our restrictive covenants;

• the impact of the transition from London Interbank Offered Rate and our ability to adequately manage such transition;

• our ability to comply with laws, regulations and technology platform rules or other obligations related to data privacy and security;

• our ability to comply with regulatory requirements;

• legal and compliance matters; and

• tax, trade and other regulatory matters.

We are not under any obligation and do not intend to make publicly available any update or other revisions to any of the forward-looking statements contained in this press release to reflect circumstances existing after the date of this press release or to reflect the occurrence of future events even if experience or future events make it clear that any expected results expressed or implied by those forward-looking statements will not be realized. Additional information regarding these and other factors can be found in “Item 1A. Risk Factors” in our 2021 Annual Report on Form 10-K, as filed with the Securities and Exchange Commission (the “SEC”), and our subsequent filings.

Important Additional Information

Bath & Body Works, Inc. (the “Company”) intends to file a proxy statement and WHITE proxy card with the SEC in connection with the solicitation of proxies for the Company’s 2023 Annual Meeting of Stockholders (the “Proxy Statement” and such meeting the “Annual Meeting”). The Company, its directors and certain of its executive officers will be participants in the solicitation of proxies from shareholders in respect of the Annual Meeting. Information regarding the names of the Company’s directors and executive officers and their respective interests in the Company by security holdings or otherwise are set forth in the Company’s proxy statement for the 2022 Annual Meeting of Stockholders, filed with the SEC on March 31, 2022 (the “2022 Proxy Statement”). To the extent holdings of such participants in the Company’s securities have changed since the amounts described in the 2022 Proxy Statement, such changes have been reflected on Initial Statements of Beneficial Ownership on Form 3 or Statements of Changes in Beneficial Ownership on Form 4 filed with the SEC. Additional information can also be found in the Company’s quarterly reports on Form 10-Q, filed with the SEC on November 30, 2022, September 2, 2022 and June 2, 2022. Details concerning the nominees of the Company’s Board of Directors for election at the Annual Meeting will be included in the Proxy Statement. BEFORE MAKING ANY VOTING DECISION, INVESTORS AND SHAREHOLDERS OF THE COMPANY ARE URGED TO READ ALL RELEVANT DOCUMENTS FILED WITH OR FURNISHED TO THE SEC, INCLUDING THE COMPANY’S DEFINITIVE PROXY STATEMENT AND ANY SUPPLEMENTS THERETO BECAUSE THEY WILL CONTAIN IMPORTANT INFORMATION. Investors and shareholders will be able to obtain a copy of the definitive Proxy Statement and other documents filed by the Company free of charge from the SEC’s website, www.sec.gov. The Company’s shareholders will also be able to obtain, without charge, a copy of the definitive Proxy Statement and other relevant filed documents by directing a request by mail to Bath & Body Works, Inc., Attention: Investor Relations, Three Limited Parkway, Columbus, Ohio 43230, or from the Company’s website, www.bbwinc.com.

For further information, please contact:

Bath & Body Works, Inc.:

Investor Relations

Heather Hollander

InvestorRelations@bbw.com

Media Relations

Tammy Roberts Myers

Communications@bbw.com